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Made to Stick
- Why Some Ideas Survive and Others Die
- Narrated by: Charles Kahlenberg
- Length: 8 hrs and 37 mins
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Made to Stick
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Summary
NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.
“Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.”
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.
Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
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Overall5 out of 5 stars
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Story5 out of 5 stars
- EwMi BoDy
- 27-07-15
Inspiruje i uczy
Great inspiration and well read story that teaches a lot. I'm really glad I got this audiobook :)
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Overall5 out of 5 stars
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- Jason
- 02-02-15
Very sticky!
Essential reading
Excellent book and very well presented
I highly recommend it to anyone in business
Good narration by Charles Kahlenberg
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Overall5 out of 5 stars
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Story5 out of 5 stars
- GenKaan
- 17-12-14
Everything is so sticky
Would you recommend this audiobook to a friend? If so, why?
Yes, if you want to make an impact, to be remembered or just to impress this is the perfect book. Regardless where you work as long as its with people you can take parts (if not all) of this book and use it to your advantage.
What did you like best about this story?
The curse of knowledge, what impact it has and how it is the difference between a good point to the person you are speaking to and yourself.
Was this a book you wanted to listen to all in one sitting?
You would, wouldn't recommend it since your head would likely explode from all the information.
Any additional comments?
This is the first book I for sure know Im going to re-listen to. My brain juices kept flowing throughout the book but sadly I was outside and couldn't write down much, about an hour or two in I realized to really get the full experience you need to sit down and take notes.
I would describe this book as a cross between "The Chimp Paradox" by Steve Peters and "Mastery" by Robert Greene, with the best of both worlds.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- iLard
- 14-06-15
It stuck
One of the best Audible books I've had, with great, interesting content, entertaining ideas, and very well narrated by a wise grandpa type. Recommended.
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Overall5 out of 5 stars
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Story5 out of 5 stars
- CHRIS
- 16-03-15
magical!
This book is one of my all time favourites. It covers a lot of ground and people can relate to the methods in it from their day to day dealings.
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- musiclover
- 25-05-23
Must read for artists who are trying to put themselves out there
Must read for artists who are trying to put themselves out there and convey clear and memorable ideas (ie social media)
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Overall5 out of 5 stars
- R
- 07-04-10
I just ordered the paper version
Listened to this on holiday, uses many real life examples to illustrate the concepts and goes back to several throughout the book to clarify the points. I have now ordered the paper version on amazon so I can study the book in more details.
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5 people found this helpful
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Overall5 out of 5 stars
- Colin
- 24-10-11
Instantly changed how I structure blogs
Some fascinating insights with practical advice that can be applied immediately. Have now listened to several chapters many times and bought the Kindle edition to take notes too. As a practical guide to improving communication I can't recommend it highly enough.
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4 people found this helpful
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Overall5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 24-12-17
Great book with essential knowledge !!
Excellent book learned so much from it that I decided to write my first ever review for any product!!
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Overall4 out of 5 stars
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Performance3 out of 5 stars
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Story5 out of 5 stars
- Jaiq
- 21-07-15
Sticky stuff made simple
Would you recommend this audiobook to a friend? If so, why?
I'd recommend this audiobook to anyone wanting to spread a great message
What other book might you compare Made to Stick to, and why?
Not like any marketing book I've ever read! Unique points and great language to get the message across
Did Charles Kahlenberg do a good job differentiating each of the characters? How?
Delivery was a little dry. Had to keep rebuffering to a prior passage to hear parts I'd tuned out of
Was this a book you wanted to listen to all in one sitting?
Not a book to listen to all in one go. Digesting chapter by chapter worked better for me
Any additional comments?
Great concepts. I'm going to buy the actual book now to refer back to points made.
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