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The Net and the Butterfly

The Art and Practice of Breakthrough Thinking

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The Net and the Butterfly

By: Olivia Fox Cabane, Judah Pollack
Narrated by: Olivia Fox Cabane, Judah Pollack
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About this listen

In The Charisma Myth, Olivia Fox Cabane offered a groundbreaking approach to becoming more charismatic. Now she teams up with Judah Pollack to reveal how anyone can train their brain to have more eureka insights.

The creative mode in your brain is like a butterfly. It's beautiful and erratic, hard to catch, and highly valued as a result. If you want to capture it, you need a net. Enter the executive mode, the task-oriented network in your brain that helps you tie your shoes, run a meeting, or pitch a client. To succeed, you need both modes to work together - your inner butterfly to be active and free, but your inner net to be ready to spring at the right time and create that "aha!" moment. But is there any way to trigger these insights, beyond dumb luck?

Thanks to recent neuroscience discoveries, we can now explain these breakthrough moments - and also induce them through a series of specific practices. It turns out there's a hidden pattern to all these seemingly random breakthrough ideas. From Achimedes' iconic moment in the bathtub to designer Adam Cheyer's idea for Siri, accidental breakthroughs throughout history share a common origin story. In this audiobook, you will learn to master the skills that will transform your brain into a consistent generator of insights.

Drawing on their extensive coaching and training practice with top Silicon Valley firms, Cabane and Pollack provide a step-by-step process for accessing the part of the brain that produces breakthroughs and systematically removing internal blocks. Their tactics range from simple to zany, such as:

  • Imagine an alternate universe where gravity doesn't exist, and the social and legal rules that govern it
  • Map Disney's Pocahontas story onto James Cameron's Avatar
  • Rid yourself of impostor syndrome through mental exercises
  • Literally change your perspective by climbing a tree
  • Stimulate your butterfly mode by watching a foreign film without subtitles

By trying the exercises in this audiobook, listeners will emerge with a powerful new capacity for breakthrough thinking.

©2017 Olivia Fox Cabane (P)2017 Penguin Audio
Creativity Creativity & Genius Decision-Making & Problem Solving Career Human Brain
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Critic reviews

"This book teaches you how to coax breathtaking breakthroughs and 'Eureka!' epiphanies from the recesses of your mind." (Adam Cheyer, inventor of Apple's intelligent personal assistant and knowledge navigator Siri)

"For anyone whose success depends on producing genuine breakthroughs, this book is a gold mine." (Alex Pentland, MIT professor, director of the MIT Human Dynamics Lab and the MIT Media Lab Entrepreneurship Program)

"A science-backed, fast-acting antidote to the dreaded creative block. Read it and you'll accomplish great things." (Joe Gebbia, confounder of Airbnb)

What listeners say about The Net and the Butterfly

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Really enjoyed this book

A very interesting and thought provoking book on how to use your brain better and be more creative

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Glitch at 08:35:55

At 08:35:55 the narrator repeats an entire chapter please resolve this as it ruined a great audiobook

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The best book I've ever had.

I love this audio book. It's very easy to follow and full of exercises, ideas and helpful content to help you have a breakthrough. I'm so pleased I found this book as thanks to it I had a breakthrough and found my life purpose. Great job and wonderfully presented. Thank you!

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Must Listen

I would like to recommend this book for everyone as It provides lot of knowledge.

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Surprisingly bad quality

Would you try another book written by Olivia Fox Cabane and Judah Pollack or narrated by Olivia Fox Cabane and Judah Pollack ?

I downloaded this Audio book, because was very interesting in Olivia Fox Cabane, But surprisingly had bad record quality. Many times jumping to another track like old scratched vinyl records. Sometimes even hard to understand.
Can I re download a better quality?

V.Tarasovas

Who might you have cast as narrator instead of Olivia Fox Cabane and Judah Pollack ?

O yes, narrator as Olivia F. Cabane is very good.

Was The Net and the Butterfly worth the listening time?

Yes

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