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The Third Screen
- The Ultimate Guide to Mobile Marketing
- Narrated by: John Chancer
- Length: 8 hrs and 59 mins
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The Third Screen
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Summary
With the 'first screen' - the television - companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The 'second screen' - the personal computer - increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the 'third screen' - the mobile device - changed the game in an even more revolutionary way.
The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This edition links technological developments to behavioural changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future.