In this live edition of 'Most People Don't, But You Do,' I welcome Brooke Sellas, founder and CEO of B Squared Media and author of 'Conversations That Connect.'

We met at a KINDNESS CONFERENCE and I found her to be indeed not only KIND, but exceptionally smart and driven.

I did not know the term "social care" before I spoke with her. Essentially, imagine how much better you feel when you share feedback, complaints, inquiries online with a brand and they actually have a CONVERSATION back with you. This is the essence of B Squared Media; employing a team that can not only create your social media strategy, but also respond as human beings in a way that is meaningful and caring.

Social Care. They are the BEST in the INDUSTRY.

Brooke discusses her journey from luxury real estate to founding her own company, driven by her commitments to kindness, social media strategy, and customer care.

We dive into her experience with social media at the Cystic Fibrosis Foundation, the importance of customer interaction through social media, and the innovative approach of social care.

Brooke also shares insights on the impact of AI and the concept of building AI doppelgangers. The conversation highlights the significance of making people feel seen and valued, both in personal and business contexts.

More about Brooke Sellas:

Brooke Sellas is shaping the future of digital marketing one conversation at a time. As an award-winning CEO, she's the visionary behind B Squared Media, a boutique digital marketing agency that's redefining 'social care' for industry giants like Brother International, Endless Pools, and BCU. Dive into her insights on the pages of her book, "Conversations That Connect," or from one of two digital marketing courses she teaches at the University of California, Irvine.

Most People Don't | Resources

Learn additional key take-aways by listening to more of Bart Berkey's conversations with successful leaders on his weekly podcast.

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