• #73: The Soul & Science of Multicultural Marketing | Co-Founder of AIMM Carlos Santiago

  • Jul 22 2024
  • Length: 47 mins
  • Podcast

#73: The Soul & Science of Multicultural Marketing | Co-Founder of AIMM Carlos Santiago

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  • Summary

  • In this episode of the Soul & Science podcast, Carlos Santiago Co-Founder at The Alliance for Inclusive and Multicultural Marketing or AIMM is joining us to explore how we as marketers can better celebrate diversity and inclusion with a multicultural audience.

    Carlos has been working and developing this space for over 18 years as a leading researcher and market strategist with a heavy focus on growth roadmaps and econometric models to better address the challenges that come with multicultural marketing. He has experience working with brands such as AT&T, AARP, Target, and so many more.

    In today’s episode, you’ll learn:
    • How we can help our brands actively listen to and engage with various cultures in an authentic way
    • Using the same marketing language for everyone doesn’t help and might even harm your marketing efforts
    • The majority of people want diverse and inclusive campaigns, and any backlash is coming from a small minority

    Brought to you by Mekanism.
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