#77: The Soul & Science of Marketing Innovation | Mark-Hans Richer, Global CMO & SVP of Direct Commerce at Fortune Brands Home & Security
Sep 9 2024
Length: 36 mins
Podcast

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#77: The Soul & Science of Marketing Innovation | Mark-Hans Richer, Global CMO & SVP of Direct Commerce at Fortune Brands Home & Security

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Summary
In this episode of the Soul & Science Podcast, we explore balancing business results and creative innovation in global brand building with the Global Chief Marketing Officer, GM Direct Commerce at Fortune Brands Innovations, Mark-Hans Richer. With over 30 years of experience, Mark-Hans has built groundbreaking campaigns with companies such as Moen, Masterlock, Harley Davidson, and GMC.

In today’s episode, you’ll learn:
Why embracing a start-up mindset is so important to keep your brand fresh
How to defend out-of-the-box ideas from pushback
Why changing your strategy isn’t always the best course of action

Brought to you by Mekanism.
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