Ad Age Marketer's Brief

By: E.J. Schultz & Adrianne Pasquarelli
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  • Summary

  • A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
    2019
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Marketing Economics Politics & Government
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Episodes
  • How Hendrick’s, Milagro, Balvenie and other premium spirits brands are navigating the post-COVID correction

    How Hendrick’s, Milagro, Balvenie and other premium spirits brands are navigating the post-COVID correction
    Sep 18 2024

    Paul Basford of William Grant & Sons discusses marketing strategies and industry trends
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    23 mins
  • How Celsius is building a resilient brand in the volatile energy space

    How Celsius is building a resilient brand in the volatile energy space
    Sep 11 2024

    CMO Kyle Watson talks healthy trends and strategic Gen Z marketing
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    22 mins
  • Behind Potbelly’s limited-time offer strategy

    Behind Potbelly’s limited-time offer strategy
    Sep 4 2024

    CMO joins the Marketer’s Brief podcast to discuss the chain’s media mix and updated loyalty program
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    27 mins

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