Episodes

  • How Hendrick’s, Milagro, Balvenie and other premium spirits brands are navigating the post-COVID correction

    How Hendrick’s, Milagro, Balvenie and other premium spirits brands are navigating the post-COVID correction
    Sep 18 2024

    Paul Basford of William Grant & Sons discusses marketing strategies and industry trends
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    23 mins
  • How Celsius is building a resilient brand in the volatile energy space

    How Celsius is building a resilient brand in the volatile energy space
    Sep 11 2024

    CMO Kyle Watson talks healthy trends and strategic Gen Z marketing
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    22 mins
  • Behind Potbelly’s limited-time offer strategy

    Behind Potbelly’s limited-time offer strategy
    Sep 4 2024

    CMO joins the Marketer’s Brief podcast to discuss the chain’s media mix and updated loyalty program
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    27 mins
  • Why Athleta’s ‘Power of She’ still resonates and what’s next for Gap-owned brand

    Why Athleta’s ‘Power of She’ still resonates and what’s next for Gap-owned brand
    Aug 28 2024

    CMO Ilona Aman discusses Athleta’s recent Olympics campaign and back-to-school shopping
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    21 mins
  • How GoGo Squeez learned it had Gen Z and millennial fans

    How GoGo Squeez learned it had Gen Z and millennial fans
    Aug 21 2024

    GoGo Squeez CMO joins the Marketer’s Brief podcast to discuss how these new consumers are helping the brand grow up and spur new products
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    22 mins
  • How Ben & Jerry’s is thinking about activism post Unilever spin-off

    How Ben & Jerry’s is thinking about activism post Unilever spin-off
    Aug 14 2024

    The ice cream maker has had to balance is social justice views and being part of a packaged food giant
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    21 mins
  • Reckitt’s Fabrice Beaulieu on how the company is using AI

    Reckitt’s Fabrice Beaulieu on how the company is using AI
    Aug 7 2024

    Chief marketer behind Lysol, Mucinex and Airwick describes how company is using AI to mine insights, measure media effectiveness and more.
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    27 mins
  • Nissan’s top marketer on making the car the star

    Nissan’s top marketer on making the car the star
    Jul 31 2024

    Vinay Shahani, senior VP for U.S. sales and marketing at Nissan Americas, on recapturing the automaker’s marketing edge and how it is approaching sports marketing.
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    22 mins