• Authentic As F*ck with Sun Yi

  • By: Sun Yi
  • Podcast

Authentic As F*ck with Sun Yi

By: Sun Yi
Listen for free

  • Summary

  • Want to build a personal brand without feeling fake as f*ck? Hosted by personal branding experts Sun Yi, Authentic As F*ck Podcast brings you behind the scenes of branding a personal brand. Tune in every Monday to get practical tips and inspiration to help build your personal brand that's authentic to YOU!
    Copyright 2025 Sun Yi
    Show More Show Less
Economics Leadership Marketing
Show More Show Less
Episodes
  • Veronica Romney: Why Some Brands Have A Cult Following

    Veronica Romney: Why Some Brands Have A Cult Following
    Jan 30 2025

    Order Veronica's new book "Identity Marketing" here: https://identitymarketingbook.com/

    Warning: this episode might give you an identity crisis 😅

    Veronica Romney is a marketing veteran, keynote speaker, and the author of Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What You Sell).

    I asked Veronica about what identity marketing is and some examples of brands who do it well. I challenged her on the inclusivity vs exclusivity of doing identity marketing due to it's controversial nature, which she responded very thoughtfully. We also talked about identity marketing in politics, and some examples of authentic and inauthentic brands.

    It was a super interesting conversation. Enjoy!

    Chapters:

    00:00 - Trailer

    01:40 - The Jaguar rebrand: good or bad identity marketing?

    06:20 - What is identity marketing and how Harley Davidson does it

    11:57 - Inclusivity vs exclusivity in branding

    14:52 - Controversies in political marketing

    20:34 - Does identity marketing create a divided world?

    25:50 - Challenges of public perception

    37:27 - Flip flopping based on audience reaction

    40:27 - What role does convictions play in branding?

    43:17 - How changing beliefs affect identity marketing

    46:57 - Why strong convictions are so powerful

    51:07 - Some example of brands who do identity marketing well

    01:03:39 - Building a personal brand with identity marketing

    Follow Veronica:

    Homepage: https://www.veronicaromney.com/

    The Rainmaker Podcast: https://www.veronicaromney.com/rainmaker-podcast/

    Instagram: https://www.instagram.com/vromney/

    LinkedIn: https://www.linkedin.com/in/vromney/

    YouTube: https://www.youtube.com/@vromney

    X: https://x.com/vromney

    Facebook: https://www.facebook.com/veronicaiglesiasromney/

    Threads: https://www.threads.net/@vromney


    Follow me:

    Homepage: https://sunyi.co

    Night Owl Nation: https://sunyi.co/night-owl-nation/

    Instagram: https://instagram.com/sun.yi

    TikTok: https://tiktok.com/@_sun.yi

    YouTube: https://www.youtube.com/@SunYiCo

    Threads: https://threads.net/@sun.yi

    X: https://x.com/_sun_yi

    LinkedIn: https://linkedin.com/in/sunyi-nightowls/

    Facebook: https://facebook.com/sun.yi.nightowls

    Storytelling Course: https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

    ***

    💜 Leave a review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/authentic-as-f-ck-with-sun-yi/id1527964267


    🟢 Leave a rating on Spotify

    https://open.spotify.com/show/5cgz2J6yGP9OAzMYutaL3u?si=4b18cfbb22fc4593


    #identitymarketing #marketing #branding #jaguar #volvo #personalbranding #marketingstrategy #authenticity #inclusivity #exclusivity #controversialleaders

    Show More Show Less
    1 hr and 8 mins
  • Scott Clary: How To Email Influencers, Grow A Podcast, Sell, And Be Happy

    Scott Clary: How To Email Influencers, Grow A Podcast, Sell, And Be Happy
    Jan 16 2025
    Watch AAF Episode 129 Trailer: https://www.instagram.com/p/DE7qmOqAfbS/Scott Clary is the host of the Success Story podcast, a #1 Entrepreneurship and Top 10 Business show. With his background in sales and marketing, he was able to give a lot of tactical and practical tips you can use in growing your podcast, selling and marketing for your business, as well as advice on content creation.We also talked about where ambition comes from as well as what motivates him personally. This isn't some high-level general advice. There's a lot of tips in this episode you can start applying right away. Enjoy!Chapters:01:04 How to get famous guests on your podcast04:03 Practical tips on approaching guests01:07 How to get better at interviewing10:06 What drove Scott to become an entrepreneur13:59 The reality of financial security20:06 Why every entrepreneur should learn sales25:52 Motivation behind high performers30:51 Defining success and lifestyle choices35:11 Where ambition comes from other than money41:16 Why Scott started a podcast46:56 Tips on growing your podcast58:50 The problem with most course sellers01:02:41 YouTube/podcast vs. social media01:04:36 Monetization in podcasting01:06:50 How long does it take to monetize a podcast01:11:34 The long-game mindset for success01:14:12 Childhood influences on money mindset01:18:17 Process of testing contentFollow Scott:Homepage: https://www.scottdclary.com/Success Story Podcast: https://www.successstorypodcast.com/YouTube: https://www.youtube.com/c/scottdclaryInstagram: https://www.instagram.com/scottdclary/LinkedIn: https://www.linkedin.com/in/scottdclary/X: https://x.com/scottdclaryFacebook: https://www.facebook.com/scottdclarypageTiktok: https://www.tiktok.com/@scottdclarypageThreads: https://www.threads.net/@scottdclaryFollow me:Homepage: https://sunyi.coNight Owl Nation: https://sunyi.co/night-owl-nation/Instagram: https://instagram.com/sun.yiYouTube: https://www.youtube.com/c/SunYiCo/TikTok: https://tiktok.com/@_sun.yiTwitter: https://twitter.com/_sun_yiLinkedIn: https://linkedin.com/in/sunyi-nightowls/Facebook:
    Show More Show Less
    1 hr and 26 mins
  • Brendan Kane: The Man Who Unlocked The Science Of Going Viral

    Brendan Kane: The Man Who Unlocked The Science Of Going Viral
    Jan 9 2025

    Watch Episode 128 Trailer: https://www.instagram.com/p/DEnFteKxraH/

    Download "The Guide To Going Viral" for FREE!

    Go to: https://hookpoint.com/aaf

    In this episode, Brendan Kane shares his wisdom on creating viral content. I asked him specific questions for entrepreneurs, coaches, and freelancers who creates content on the side for their business. There's a lot of good actionable tips here. Enjoy!

    I first heard about Brendan from his first book One Million Followers, where he shares everything he learned from growing 1 million followers in 30 days. Brendan and his team at Hook Point has spent 10,000 hours studying viral content and they help entrepreneurs and creators go viral consistently.

    Chapters:

    00:00 - The Art of Crafting Hooks

    02:56 - Understanding the Generalist Principle

    05:52 - Navigating Client Pushback

    08:29 - The Importance of Storytelling Formats

    11:30 - Researching Content Effectively

    14:48 - Quality vs. Quantity in Content Creation

    17:29 - Mindset and Success in Social Media

    20:48 - Finding Your Unique Format

    22:54 - Overcoming Perceived Boring Content

    29:51 - The Power of Reaction Formats

    31:42 - Understanding Virality and Audience Engagement

    33:53 - The Myth of One-Time Virality

    35:11 - Maximizing Podcast Clips for Virality

    38:03 - Creating High Stakes in Content

    44:13 - Evolution of Social Media Strategies

    48:38 - Platform-Specific Content Strategies

    52:23 - Debunking Common Myths in Content Creation


    Follow Brendan:

    Homepage: https://brendanjkane.com/

    Hook Point: https://hookpoint.com/

    Free Book Download: https://hookpoint.com/aaf

    Instagram: https://www.instagram.com/brendankane

    LinkedIn: https://www.linkedin.com/in/brendanjkane/

    Facebook: https://www.facebook.com/BrendanJamesKane/

    YouTube: https://www.youtube.com/c/brendankane

    X: https://x.com/BrendanKane2


    Follow me:

    Homepage: https://sunyi.co

    Night Owl Nation: https://sunyi.co/night-owl-nation/

    Instagram: https://instagram.com/sun.yi

    YouTube: https://www.youtube.com/c/SunYiCo

    TikTok: https://tiktok.com/@_sun.yi

    Twitter: https://twitter.com/_sun_yi

    LinkedIn: https://linkedin.com/in/sunyi-nightowls/

    Facebook:

    Show More Show Less
    58 mins

What listeners say about Authentic As F*ck with Sun Yi

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.co.uk reviews

Amazon reviews
No Reviews are Available