• Authentic As F*ck with Sun Yi

  • By: Sun Yi
  • Podcast

Authentic As F*ck with Sun Yi

By: Sun Yi
  • Summary

  • Want to build a personal brand without feeling fake as f*ck? Hosted by personal branding experts Sun Yi, Authentic As F*ck Podcast brings you behind the scenes of branding a personal brand. Tune in every Monday to get practical tips and inspiration to help build your personal brand that's authentic to YOU!
    Copyright 2024 Sun Yi
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Episodes
  • Episode 117: Advice From A 9-Figure Agency Owner Neil Patel
    Sep 25 2024

    Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, exploring their journeys and dive into their expertise that greatly inspire them.

    So excited to share in this Episode 117 of AAF podcast: Advice From A 9-Figure Agency Owner Neil Patel. Don't miss this inspiring conversation about entrepreneurship and storytelling.

    Neil Patel the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.


    Chapters

    00:00 Copying Marketing Strategies

    03:32 Developing Client Strategies

    05:27 Content Creation for Clients

    08:41 Neil's Involvement in Content Creation

    10:43 The Importance of Personal Experience in Content

    12:06 Expensive Problems vs Popular Problems

    15:41 The Temptation of Mass Content

    17:48 The Desire for Fame and Popularity

    20:44 Investing in Personal Brand vs Agency

    22:46 Building an Agency without Personal Brand

    25:03 The Profitability of Boring and Ugly Industries

    27:45 Solving Expensive Problems

    28:31 The Power of 'Boring' Marketing

    30:25 The Importance of Data Analytics in Marketing

    31:25 Understanding the Lifetime Value of Customers

    32:35 Delegation and Surrounding Yourself with Experts

    35:37 Managing a Growing Team and Fostering Employee Retention

    47:05 Strategic Allocation of Time and Resources in Marketing

    52:12 The Limitations of AI in Content Creation


    Comment, tag, and share with someone who would love this. Enjoy!


    Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.


    Follow me: @SunYiCo

    Website https://sunyi.co

    Night Owl Nation https://sunyi.co/night-owl-nation/

    Instagram https://instagram.com/sun.yi

    TikTok https://tiktok.com/@_sun.yi

    Twitter https://twitter.com/_sun_yi

    LinkedIn https://linkedin.com/in/sunyi-nightowls/

    Facebook https://facebook.com/sun.yi.nightowls

    Threads https://threads.net/@sun.yi

    Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi


    Follow Niel:

    Instagram: https://www.instagram.com/neilpatel/

    Facebook: https://www.facebook.com/neilkpatel/

    Twitter: https://x.com/neilpatel

    Linkedin: https://www.linkedin.com/in/neilkpatel/


    ***

    💜 Leave a review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/authentic-as-f-ck-with-sun-yi/id1527964267


    🟢 Leave a rating on Spotify

    https://open.spotify.com/show/5cgz2J6yGP9OAzMYutaL3u?si=4b18cfbb22fc4593


    ❤️ Leave a rating on Google Podcasts

    https://music.youtube.com/playlist?list=PLtAz8r-ZIxhmSNxNi_5Ux4AJYyChFHyF5&si=UfVKtV5m-PauA7D9

    ***


    Takeaways

    Copying what works for others without considering unique factors is a common marketing mistake.

    Each business is different and what works for one may not work for another.

    Before signing a contract, understand the client's pain points and goals, and develop a strategy based on data analysis.

    Content creation involves understanding goals, researching competitors, and creating better versions of existing content.

    Personal branding can be beneficial, but building a corporate brand is more...

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    53 mins
  • Episode 116: Purpose of Storytelling with Joanne Molinaro
    Sep 18 2024

    Watch Trailer: https://youtu.be/EnShcYxwGPI

    Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.


    So excited to share in this Episode 116 of AAF podcast: Purpose of Storytelling with Joanne Molinaro aka The Korean Vegan. Don't miss this inspiring conversation about entrepreneurship and storytelling.

    With over 5 million fans spread across her social media platforms, New York Times best-selling author Joanne Molinaro, a.k.a The Korean Vegan, has appeared on The Food Network, CBS Saturday Morning, ABC's Live with Kelly and Ryan, The Today Show, PBS, and The Rich Roll Podcast. She's been featured in the Los Angeles Times, The Washington Post, The Atlantic, NPR, and CNN; and her debut cookbook was selected as one of “The Best Cookbooks of 2021” by The New York Times and The New Yorker among others.


    Chapters

    00:00 The Purpose of Storytelling

    02:32 The Importance of Feeling Seen

    05:57 Balancing Ego and Objectivity

    10:09 Transitioning to Video Content

    14:23 The Appeal of Non-Food Content

    16:32 Finding a Balance in Content Creation

    19:23 The Joy of Writing

    22:14 Balancing Ego and Objectivity in Opinion Formation

    25:05 The Role of Ego in Opinion Formation

    27:18 Learning from Failure and Feedback

    29:06 Navigating Ego in the Legal Profession

    32:57 The Challenge of Polarizing Content

    37:09 Striving for a Balance in Content Creation

    45:16 Integrity in the Legal Profession

    52:06 The Power of Personal Stories

    57:37 The Evolving Definition of Being American

    01:09:29 Progressive vs. Conservative

    01:16:25 Reflection and Reassessing One's Path

    Comment, tag, and share with someone who would love this. Enjoy!


    Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.


    Follow me: @SunYiCo

    Website https://sunyi.co

    Night Owl Nation https://sunyi.co/night-owl-nation/

    Instagram https://instagram.com/sun.yi

    TikTok https://tiktok.com/@_sun.yi

    Twitter https://twitter.com/_sun_yi

    LinkedIn https://linkedin.com/in/sunyi-nightowls/

    Facebook https://facebook.com/sun.yi.nightowls

    Threads https://threads.net/@sun.yi

    Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi


    Follow Joanne:

    YouTube: @TheKoreanVegan

    Instagram: https://instagram.com/thekoreanvegan

    TikTok: https://tiktok.com/@thekoreanvegan

    Facebook: https://facebook.com/thekoreanvegan

    Twitter: https://twitter.com/thekoreanvegan


    ***

    💜 Leave a review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/authentic-as-f-ck-with-sun-yi/id1527964267


    🟢 Leave a rating on Spotify

    https://open.spotify.com/show/5cgz2J6yGP9OAzMYutaL3u?si=4b18cfbb22fc4593


    ❤️ Leave a rating on Google Podcasts

    https://music.youtube.com/playlist?list=PLtAz8r-ZIxhmSNxNi_5Ux4AJYyChFHyF5&si=UfVKtV5m-PauA7D9

    ***

    summary

    Storytelling is a way to help people feel seen and to affirm their worth. It can also be a way for the storyteller to feel seen and validated. Joanne started her content creation journey with the goal of veganizing Korean food, but later shifted towards storytelling about the immigrant experience in the United States. She wanted to provide insight into the immigrant American experience and allow immigrants to be seen. When people don't feel seen, they feel that their story and actions are not worthy or valuable....

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    1 hr and 21 mins
  • Episode 115: Realities Of Being A Content Creator w/ Brock Johnson
    Sep 11 2024

    Watch Trailer Episode 115: https://www.youtube.com/watch?v=iIX8zYEN19Q

    Watch Full Episode 115: https://www.youtube.com/watch?v=q-9ovZ3zjkY

    Chapters

    00:00 Balancing Work and Content Creation

    02:10 Setting Boundaries and Prioritizing Personal Time

    09:09 Improving Content Quality and Engagement

    18:32 Starting from Scratch: Building an Instagram Following

    24:38 Managing Expectations and Patience

    34:05 The Power of Hooks

    38:02 Building Genuine Relationships for Collaborations

    41:08 Creating Share-Worthy Content

    47:02 Growing Instagram vs. Growing a Business

    50:11 The Role of Therapy in Personal Growth

    55:18 Dealing with Negative and Hate Comments

    01:01:52 Instaclub Hub: Brock Johnson's Instagram Membership

    Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.


    So excited to share in Episode 115 of the AAF podcast: Realities Of Being A Content Creator w/ Brock Johnson. Don't miss this inspiring conversation about entrepreneurship and storytelling.



    Brock Johnson has coached thousands of entrepreneurs and creators on how to grow on Instagram since launching his coaching business in 2018. In 2021, his personal following blew up thanks to his Reels Strategies and he has grown at a rate of approximately 1,000 followers per day, since then. He now has over 700k followers, personally consults with Meta and Instagram staff, and is an international keynote speaker.


    Comment, tag, and share with someone who would love this. Enjoy!


    Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.


    Follow me: @SunYiCo

    Website https://sunyi.co

    Night Owl Nation https://sunyi.co/night-owl-nation/

    Instagram https://instagram.com/sun.yi

    TikTok https://tiktok.com/@_sun.yi

    Twitter https://twitter.com/_sun_yi

    LinkedIn https://linkedin.com/in/sunyi-nightowls/

    Facebook https://facebook.com/sun.yi.nightowls

    Threads https://threads.net/@sun.yi

    Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi


    Follow Brock: @BuildYourTribePodcast

    Instagram https://instagram.com/brock11johnson

    Facebook https://facebook.com/brock11johnson/

    TikTok https://tiktok.com/@brock11johnson

    InstaClubHub https://InstaClubHub.com/trial

    https://stan.store/Brock11Johnson


    ***

    💜 Leave a review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/authentic-as-f-ck-with-sun-yi/id1527964267


    🟢 Leave a rating on Spotify

    https://open.spotify.com/show/5cgz2J6yGP9OAzMYutaL3u?si=4b18cfbb22fc4593


    ❤️ Leave a rating on Google Podcasts

    https://music.youtube.com/playlist?list=PLtAz8r-ZIxhmSNxNi_5Ux4AJYyChFHyF5&si=UfVKtV5m-PauA7D9

    ***

    summary

    Brock Johnson spends 70-80% of his time working on his business and 20-30% on content creation. He spends less than 2 hours a week creating social media content, and the rest of his time is dedicated to working on the business and personal activities. He emphasizes work-life balance and sets boundaries by having a hard stop at 5 PM every day. Johnson believes that working on the right things and having a team are crucial for success. He delegates tasks like editing and community management to his team, allowing him to focus on creating content and engaging with his audience. In this conversation, Brock Johnson shares valuable insights on creating effective hooks for social media posts, the importance of collaboration, and the role of therapy in personal growth. He emphasizes the power of negative hooks and the need to dumb

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    1 hr and 3 mins

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