Order Veronica's new book "Identity Marketing" here: https://identitymarketingbook.com/

Warning: this episode might give you an identity crisis 😅

Veronica Romney is a marketing veteran, keynote speaker, and the author of Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What You Sell).

I asked Veronica about what identity marketing is and some examples of brands who do it well. I challenged her on the inclusivity vs exclusivity of doing identity marketing due to it's controversial nature, which she responded very thoughtfully. We also talked about identity marketing in politics, and some examples of authentic and inauthentic brands.

It was a super interesting conversation. Enjoy!

Chapters:

00:00 - Trailer

01:40 - The Jaguar rebrand: good or bad identity marketing?

06:20 - What is identity marketing and how Harley Davidson does it

11:57 - Inclusivity vs exclusivity in branding

14:52 - Controversies in political marketing

20:34 - Does identity marketing create a divided world?

25:50 - Challenges of public perception

37:27 - Flip flopping based on audience reaction

40:27 - What role does convictions play in branding?

43:17 - How changing beliefs affect identity marketing

46:57 - Why strong convictions are so powerful

51:07 - Some example of brands who do identity marketing well

01:03:39 - Building a personal brand with identity marketing

Follow Veronica:

Homepage: https://www.veronicaromney.com/

The Rainmaker Podcast: https://www.veronicaromney.com/rainmaker-podcast/

Instagram: https://www.instagram.com/vromney/

LinkedIn: https://www.linkedin.com/in/vromney/

YouTube: https://www.youtube.com/@vromney

X: https://x.com/vromney

Facebook: https://www.facebook.com/veronicaiglesiasromney/

Threads: https://www.threads.net/@vromney

Follow me:

Homepage: https://sunyi.co

Night Owl Nation: https://sunyi.co/night-owl-nation/

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TikTok: https://tiktok.com/@_sun.yi

YouTube: https://www.youtube.com/@SunYiCo

Threads: https://threads.net/@sun.yi

X: https://x.com/_sun_yi

LinkedIn: https://linkedin.com/in/sunyi-nightowls/

Facebook: https://facebook.com/sun.yi.nightowls

Storytelling Course: https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

***

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#identitymarketing #marketing #branding #jaguar #volvo #personalbranding #marketingstrategy #authenticity #inclusivity #exclusivity #controversialleaders

Watch Episode 128 Trailer: https://www.instagram.com/p/DEnFteKxraH/

Download "The Guide To Going Viral" for FREE!

Go to: https://hookpoint.com/aaf

In this episode, Brendan Kane shares his wisdom on creating viral content. I asked him specific questions for entrepreneurs, coaches, and freelancers who creates content on the side for their business. There's a lot of good actionable tips here. Enjoy!

I first heard about Brendan from his first book One Million Followers, where he shares everything he learned from growing 1 million followers in 30 days. Brendan and his team at Hook Point has spent 10,000 hours studying viral content and they help entrepreneurs and creators go viral consistently.

Chapters:

00:00 - The Art of Crafting Hooks

02:56 - Understanding the Generalist Principle

05:52 - Navigating Client Pushback

08:29 - The Importance of Storytelling Formats

11:30 - Researching Content Effectively

14:48 - Quality vs. Quantity in Content Creation

17:29 - Mindset and Success in Social Media

20:48 - Finding Your Unique Format

22:54 - Overcoming Perceived Boring Content

29:51 - The Power of Reaction Formats

31:42 - Understanding Virality and Audience Engagement

33:53 - The Myth of One-Time Virality

35:11 - Maximizing Podcast Clips for Virality

38:03 - Creating High Stakes in Content

44:13 - Evolution of Social Media Strategies

48:38 - Platform-Specific Content Strategies

52:23 - Debunking Common Myths in Content Creation

Follow Brendan:

Homepage: https://brendanjkane.com/

Hook Point: https://hookpoint.com/

Free Book Download: https://hookpoint.com/aaf

Instagram: https://www.instagram.com/brendankane

LinkedIn: https://www.linkedin.com/in/brendanjkane/

Facebook: https://www.facebook.com/BrendanJamesKane/

YouTube: https://www.youtube.com/c/brendankane

X: https://x.com/BrendanKane2

Follow me:

Homepage: https://sunyi.co

Night Owl Nation: https://sunyi.co/night-owl-nation/

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YouTube: https://www.youtube.com/c/SunYiCo

TikTok: https://tiktok.com/@_sun.yi

Twitter: https://twitter.com/_sun_yi

LinkedIn: https://linkedin.com/in/sunyi-nightowls/

Facebook:

Watch Episode 127 Trailer here: https://www.instagram.com/p/DDxBL0bRiwO/

Preston shows how most financial barriers has nothing to do with your knowledge or skills, and why just mindset alone isn't enough to break through it. He talks about somatic work and some examples of how he does his workshop. He also gave examples of some of the people he's worked with and the changes they've seen. His words are powerful. I hope you enjoy!

Chapters:

00:00 Breaking the 100K Barrier

02:17 Understanding Somatic Capacity

05:00 The Journey of Personal Transformation

07:38 Mindset vs. Somatic Work

10:22 High-Stress Situations in Workshops

12:51 The Power of Vulnerability

15:47 Uncovering Hidden Blocks

18:19 Cultural Influences on Identity

21:17 The Role of Authenticity in Coaching

23:55 The Importance of Self-Expression

26:24 Living Abundantly Beyond Money

31:04 Understanding Abundance and Happiness

34:37 The Journey to Financial Freedom

38:02 The Essence of Parenting and Family

40:55 The Impact of Children on Personal Growth

45:17 Navigating Relationships and Transparency

54:16 The Integration of Masculinity and Emotion

Follow Preston:

YouTube: https://www.youtube.com/channel/UCLHChGfdXlqR-Wck74eRPgw

Homepage: https://prestonsmiles.com/

Instagram: https://www.instagram.com/prestonsmiles/

Podcast: https://podcasts.apple.com/us/podcast/the-preston-smiles-show/id1572721878

Facebook: https://www.facebook.com/PrestonSmilesSpeaks/

Books: https://www.amazon.com/stores/Preston-Smiles/author/B01CWS7DDE

Follow me:

YouTube: https://www.youtube.com/@SunYiCo

Homepage: https://sunyi.co

Night Owl Nation: https://sunyi.co/night-owl-nation/

Instagram: https://instagram.com/sun.yi

TikTok: https://tiktok.com/@_sun.yi

Twitter: https://twitter.com/_sun_yi

LinkedIn: https://linkedin.com/in/sunyi-nightowls/

Facebook: https://facebook.com/sun.yi.nightowls

Threads: https://threads.net/@sun.yi

Storytelling Course: https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

***

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Watch Episode 126 Trailer here: https://www.instagram.com/p/DDe-F-gR8ba/

Michael Janda is an award-winning creative director, author, educator, and the founder of the creative agency Riser. I asked Michael about the ins and outs of growing a successful freelance career or an agency as a creative entrepreneur. He also talked about the impact of a personal brand as a creative and how much it can actually impact your career.

Chapters:

00:00 Getting Your First Client

02:40 Diverse Paths to Freelancing

05:33 Crafting Your Message

08:32 Niche Experimentation

11:40 The Importance of Relationships

14:24 Building Trust with Clients

17:14 Leveraging Existing Relationships

20:15 The Role of Introversion in Freelancing

22:59 Finding Your Place in the Industry

30:19 Client Engagement and Communication

32:07 Navigating Partnerships and Leadership

33:46 Balancing Creativity and Business

35:43 Decision-Making in Business

37:24 Profit vs. Portfolio Projects

39:06 Investing in Relationships

41:25 The Importance of Face-to-Face Interaction

44:15 Building Trust Through Relationships

45:11 The Power of Personal Branding

53:20 Transitioning to Education and Course Creation

59:19 Overcoming Fear and Embracing Implementation

01:04:39 The Role of Ambition in Creative Success

01:09:53 Transitioning from Freelancer to Business Owner

01:15:06 The Impact of COVID on Personal Branding and Content Creation

Follow Michael : @morejanda

Instagram: https://www.instagram.com/morejanda/

LinkedIn: https://www.linkedin.com/in/morejanda/

TikTok: https://www.tiktok.com/@mostjanda

X: https://x.com/morejanda

Homepage: https://michaeljanda.com/

Follow me: @SunYiCo

Homepage: https://sunyi.co

Night Owl Nation: https://sunyi.co/night-owl-nation/

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TikTok: https://tiktok.com/@_sun.yi

Twitter: https://twitter.com/_sun_yi

LinkedIn: https://linkedin.com/in/sunyi-nightowls/

Facebook: https://facebook.com/sun.yi.nightowls

Threads: https://threads.net/@sun.yi

Storytelling Course: https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

***

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Watch Episode 125 Trailer Link: https://www.instagram.com/p/DDPj27zRLb7/

James Sommerville is the co-founder of ATTIK and former VP, Global Design for Coca Cola. I asked him how people can navigate their career in the creative industry. He gave us his insights on balancing creative freedom with making money, collaborating with other creatives, how to work with brands, and how he sees the future of agency model evolving. Enjoy!

Chapters:

00:00 The Evolving Role of Creatives in Branding

02:53 Understanding the Importance of Personality in Creative Teams

05:49 Navigating the Freelance Landscape: Common Pitfalls

08:46 The Balance of Creative Freedom and Financial Stability

12:09 The Impact of Personal Projects on Professional Growth

15:01 The Dichotomy of Passion Projects vs. Paid Work

18:01 The Role of Ego in Creative Decision-Making

20:52 The Spectrum of Creative Personalities

23:55 The Importance of Collaboration in Design

26:51 The Value of Introversion in Creative Fields

30:12 Effective Communication Between Designers and Clients

33:00 Learning from Designers: A Collaborative Approach

35:51 The Niche of Brand Strategy in Design

38:19 The Evolution of Design Roles

45:28 Navigating the Freelance Landscape

50:05 The Shift in Creative Agency Models

53:43 The Future of Design and Technology

01:01:50 The Importance of Storytelling in Design

01:10:06 Building a Creative Community

Follow James :

https://www.instagram.com/jamessommerville/

https://www.jamessommerville.co/

Check out Known Unknown:

https://www.instagram.com/knownunknownco/

https://knownunknown.com/

Follow me: @SunYiCo

Website https://sunyi.co

Night Owl Nation https://sunyi.co/night-owl-nation/

Instagram https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://linkedin.com/in/sunyi-nightowls/

Facebook https://facebook.com/sun.yi.nightowls

Threads https://threads.net/@sun.yi

Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

***

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Watch Trailer Episode 124: https://www.instagram.com/p/DCo0oXKxnaW/

In this episode, brand strategist Anneli Hansson shares how facilitate brand strategy sessions to find authentic stories and values about a brand and how a brand strategy session can be like a therapy session.

Chapters

00:00 Understanding Brand Strategy for Personal Brands

05:57 Aligning Brand Values with Company Actions

11:57 Navigating Personal Branding and Self-Discovery

17:57 The Challenge of Balancing Creativity and Organization

24:05 The Journey of Self-Acceptance and Authenticity

29:58 The Power of Vulnerability in Personal Branding

35:58 The Impact of Personal Stories on Branding

48:56 The Intersection of Personal and Professional Life

56:31 Overcoming Shame and Embracing Imperfection

01:05:39 The Balance of Self-Promotion and Authenticity

01:15:15 The Importance of Showing Up as Your True Self

01:24:10 Vulnerability as a Strength in Personal Branding

01:30:08 Facing Fears and Embracing Authentic Connections

01:35:15 Understanding Personal Branding Beyond Marketing

01:42:10 Navigating Personal Branding and Community Engagement

01:49:09 Understanding Neurodiversity in Communities

01:54:53 Coaching vs. Consulting: A Deep Dive

02:01:12 The Importance of Business Acumen in Creative Fields

02:06:12 The Role of Education in Creative Professions

02:12:34 Building Community and Belonging through Brands

02:20:36 Future Aspirations in Brand Strategy

Follow Anneli: @annelihansson5883

Instagram https://www.instagram.com/theannelihansson/

Linkedin https://www.linkedin.com/in/theannelihansson/

Website https://www.annelihansson.com/

Follow me: @SunYiCo

Website https://sunyi.co

Night Owl Nation https://sunyi.co/night-owl-nation/

Instagram https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://linkedin.com/in/sunyi-nightowls/

Facebook https://facebook.com/sun.yi.nightowls

Threads https://threads.net/@sun.yi

Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

***

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