Get ready to learn the secrets to maximizing your ROI and ROAS in the automotive and power sports industries with expert insights from Mike Shaug, founder and CEO of Premier Online Marketing. Discover how to avoid negative profitability and set up successful search ad campaigns that truly enhance your bottom line. Mike shares practical tips on resource allocation, keyword targeting, and making data-driven decisions to stand out in a competitive market.

Explore the importance of campaign segmentation with a case study on a Ford dealership, where precise targeting can lead to better control of spend and performance. Learn the pitfalls of lumping various product categories into a single campaign and the evolution of Google AdWords. We delve into the necessity of experienced oversight to avoid wasted budgets and ineffective strategies, ensuring your marketing efforts are both efficient and effective.

Get the lowdown on intelligent targeting, precise tracking, and the essentials of effective ad copy strategies. From geo-targeted advertising to leveraging AI in marketing, this episode covers it all. Understand the significance of updating creative content to avoid ad fatigue and how smaller, strategically placed targeting circles can improve marketing efficiency. Mike also discusses the future of search technologies and how they influence current and forthcoming strategies in digital marketing. Don’t miss out on these invaluable insights to elevate your dealership's digital marketing game.