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Changing the Apartment Marketing Game: The Shift in Search Behavior with Eden Chai
Aug 2 2024
Length: 41 mins
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Changing the Apartment Marketing Game: The Shift in Search Behavior with Eden Chai

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Summary
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Eden Chai, co-founder of Flair, takes The Apartment Department co-hosts Chris and Anne through a fascinating journey of how searcher behavior, the introduction of new search experiences like TikTok and SGE (Search Generative Experience) in Google is rapidly changing how renters expect to discover information. We also talk about how influencers drive demand for products and finding a balance between driving demand for a brand and reacting to discovery searches. With surprises around every corner you will walk away from this episode with the confidence and curiosity to rethink your apartment search marketing game.

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