• Chapter 21: Governance

  • Jul 2 2024
  • Length: 24 mins
  • Podcast

Chapter 21: Governance

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  • Summary

  • This week's episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely...

    CHAPTER 21: GOVERNANCE

    • How does governance apply within marketing?
    • What is subject to governance when it comes to personalization?
    • Governance topics imposed by law
    • Data processing, privacy regulations, and consent management
    • Governance topics imposed by other departments IT Governance
    • Procurement processes
    • HR policies
    • Brand guidelines
    • Governance topics you should consider imposing Personalization accountability
    • Data operations
    • Marketing operating model
    • Contact and suppression policies
    • Retail media policies
    • Martech governance
    • Maturity levels for governance

    The full book is available in print and kindle and can be bought here.

    (or your local amazon...)

    An abstract of the book can be downloaded here.

    All models and illustrations from the book can be downloaded here.
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Management Marketing Economics
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