Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

By: Megan Wisdom | Copywriter Email Metrics Mentor Marketing Strategist
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  • Summary

  • Are you a female entrepreneur with an online business who’s struggling to grow and nurture your audience? Do you feel like you’re not making enough sales despite your best efforts? Do you feel confused by all the marketing jargon and just wish you had a bossy business big sister to shoot it to you straight? I know you didn’t get into business to get bogged down by writing, but let’s face it, the internet is still powered by WORDS. The good news? You can harness the power of those words to connect with your ideal clients and make more sales through the magic of copywriting. In each episode, we’ll dive deep into the world of copywriting and marketing, sharing insights and strategies that will help you craft compelling messages that resonate with your audience. From understanding your ideal customer to mastering the art of storytelling or planning a product launch, we’ll cover it all. I’m Megan Wisdom, a firstborn, Enneagram 5 copywriter who loves to help other female entrepreneurs reach their business goals (even more than I love drinking sweet creme lattes}. I got my writing start in the field of journalism before transitioning to the classroom where I taught students how to apply grammar rules and use the Oxford comma until I tossed the textbook and went rogue with my writing. Because copywriting is all about conversation (not complete sentences). Since studying the art and science of copywriting, I have served online women business owners in a variety of fields, helping them write or optimize the words they use to communicate to clients so they can improve sales, support their families, and crush their goals. I’ll show you how to use copy to grow and nurture your audience. And no matter whether your business is funding your son’s soccer camp or your dream vacation to Bali, I’ll show you how to use the principles of copywriting to increase conversions and boost revenue. So if you’re ready to take your online business to the next level, tune in. Together, we’ll unlock the power of copywriting and transform your business into the success you deserve. Connect with Megan Wisdom Copywriting: Web: https://www.meganwisdom.com Instagram: @meganwisdomwrites
    Copyright 2023 All rights reserved.
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Episodes
  • EP 80 | 5 Simple Ways to Create a Profitable Email Marketing Plan for 2025

    EP 80 | 5 Simple Ways to Create a Profitable Email Marketing Plan for 2025
    Jan 7 2025

    Welcome to 2025! Are you ready to make this year the best one yet for your small business?

    Email marketing is alive and thriving, and it's still one of the most effective ways to connect with your audience and boost your sales as an online business owner. If you’ve been wondering how to create a solid email strategy for the new year that leads to profitability and sales, this episode is for you.

    In this episode, we’ll cover:

    • Why email marketing is still king
    • 5 simple steps to create a profitable email marketing plan
    • Why consistency is important (but is not the most important thing)
    • Megan’s prediction for the most important factor for online business success in 2025
    • How to create a balanced plan for sales vs. nurture emails
    • How failing to plan is planning to fail
    • The importance of setting measurable goals for email marketing
    • How to backwards plan your offers and promotions this year

    MENTIONED IN THIS EPISODE:

    • Download the FREE 2025 Confident Copy Planner
    • Missed the free Storytelling Challenge? CLICK HERE to sign up.
    • Want to take email marketing off your plate this year? Check out all of our email marketing services: www.meganwisdom.com/services

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    ⭐️Get high-converting copywriting for your business

    ⭐️Follow me on Instagram

    ⭐️Sign up for email marketing tips in your inbox

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    10 mins
  • EP 79 | Is Your Email Resend Practice Helping or Hurting?

    EP 79 | Is Your Email Resend Practice Helping or Hurting?
    Dec 17 2024

    Think resending emails to unopens is the ultimate quick fix? It might be... or it could be quietly sabotaging your email list.

    In this episode, we're diving into the hidden dangers of relying too heavily on resends and what you need to know to avoid hurting your deliverability and reader trust.

    Listen in to learn:

    • The reason you should resend to unopens
    • The negative impacts of resending to unopened emails and how to avoid them

    MENTIONED IN THIS EPISODE:

    • EP 37 / Ditch the Dead Weight! Why & How You Should Clean Up Your Email List

    • LEARN MORE ABOUT FULL SERVICE EMAIL MARKETING FOR YOUR BUSINESS ➡️https://meganwisdom.com/services

    Get high-converting copywriting for your business: https://meganwisdom.com/

    ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

    ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
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    6 mins
  • EP 78 | How to Market a “Boring” Business - Special Guest Madison Brown

    EP 78 | How to Market a “Boring” Business - Special Guest Madison Brown
    Dec 10 2024

    Have you ever felt like your business is just too boring to talk about in social media or email marketing? Are you stuck feeling like you only have facts to share and struggle to create captivating content?

    Then you need to meet Madison Brown of Madison Dearly Bookkeeping. She’s mastered the art of turning spreadsheets into story worthy content—and she's sharing tips on how to make your boring business unforgettable.

    Madison is a small business owner, mother, and entrepreneur. Madison knows what it's like to juggle all of the things and how important it is to get support to make sure your finances are rock-solid. Her business provides bookkeeping and now CPA services for creative entrepreneurs and online business owners.

    In today’s episode, we’ll explore how Madison was able to hone in on her client avatar to nail her messaging and why she believes sprinkling personality into messaging is even more important for so-called “boring businesses” or when offering services that require others to be vulnerable (like finances, medical, mental health, etc.).

    We’ll also talk about how Madison invented a character–the infamous “CPA Gary”--to spice up her marketing and help followers better understand the differences in her bookkeeping services for online businesses owners.

    CONNECT WITH MADISON BROWN @ MADISON DEARLY BOOKKEEPING

    ➤ Download her free guide: “5 Ways Bookkeeping Can Save You Money”

    ➤ Website: https://madisondearly.com/

    ➤ Instagram: https://www.instagram.com/madisondearly/

    Connect with Megan Wisdom Copywriting:

    ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

    ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

    ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
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    17 mins

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