Welcome to 2025! Are you ready to make this year the best one yet for your small business?

Email marketing is alive and thriving, and it's still one of the most effective ways to connect with your audience and boost your sales as an online business owner. If you’ve been wondering how to create a solid email strategy for the new year that leads to profitability and sales, this episode is for you.

In this episode, we’ll cover:

• Why email marketing is still king
• 5 simple steps to create a profitable email marketing plan
• Why consistency is important (but is not the most important thing)
• Megan’s prediction for the most important factor for online business success in 2025
• How to create a balanced plan for sales vs. nurture emails
• How failing to plan is planning to fail
• The importance of setting measurable goals for email marketing
• How to backwards plan your offers and promotions this year

MENTIONED IN THIS EPISODE:

• Download the FREE 2025 Confident Copy Planner
• Missed the free Storytelling Challenge? CLICK HERE to sign up.
• Want to take email marketing off your plate this year? Check out all of our email marketing services: www.meganwisdom.com/services

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Think resending emails to unopens is the ultimate quick fix? It might be... or it could be quietly sabotaging your email list.

In this episode, we're diving into the hidden dangers of relying too heavily on resends and what you need to know to avoid hurting your deliverability and reader trust.

Listen in to learn:

• The reason you should resend to unopens
• The negative impacts of resending to unopened emails and how to avoid them

MENTIONED IN THIS EPISODE:

• EP 37 / Ditch the Dead Weight! Why & How You Should Clean Up Your Email List

• LEARN MORE ABOUT FULL SERVICE EMAIL MARKETING FOR YOUR BUSINESS ➡️https://meganwisdom.com/services

Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Have you ever felt like your business is just too boring to talk about in social media or email marketing? Are you stuck feeling like you only have facts to share and struggle to create captivating content?

Then you need to meet Madison Brown of Madison Dearly Bookkeeping. She’s mastered the art of turning spreadsheets into story worthy content—and she's sharing tips on how to make your boring business unforgettable.

Madison is a small business owner, mother, and entrepreneur. Madison knows what it's like to juggle all of the things and how important it is to get support to make sure your finances are rock-solid. Her business provides bookkeeping and now CPA services for creative entrepreneurs and online business owners.

In today’s episode, we’ll explore how Madison was able to hone in on her client avatar to nail her messaging and why she believes sprinkling personality into messaging is even more important for so-called “boring businesses” or when offering services that require others to be vulnerable (like finances, medical, mental health, etc.).

We’ll also talk about how Madison invented a character–the infamous “CPA Gary”--to spice up her marketing and help followers better understand the differences in her bookkeeping services for online businesses owners.

CONNECT WITH MADISON BROWN @ MADISON DEARLY BOOKKEEPING

➤ Download her free guide: “5 Ways Bookkeeping Can Save You Money”

➤ Website: https://madisondearly.com/

➤ Instagram: https://www.instagram.com/madisondearly/

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Every good recipe has a secret ingredient that takes a dish from ‘meh’ to “WOW!” Same for copy.

Every website, sales page, and email MUST start with one thing.

In today’s quick episode, we talk about the foundation of impactful sales copy and why omitting this key ingredient can negatively impact your sales and weaken client connections. When it comes to creating copy that converts, there's nothing more impactful, but unfortunately, many business owners skip it.

LEARN MORE ABOUT FULL SERVICE EMAIL MARKETING FOR YOUR BUSINESS ➡️ https://meganwisdom.com/services

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Black Friday is coming soon, and that often leads to great opportunities to end the year with some quality sales for your online business. But if you have neglected your email list, sending a Black Friday sales email could actually lead to more harm than good!

Before you publish your Black Friday email message, you’ll need to make sure your audience is warm and ready to receive your message. If you don’t, you ‘ll risk damaging your sender reputation and harming your email list with spam complaints and unsubscribes.

Listen in and learn how to warm up your list (even if you’ve “‘ghosted” it recently) and make the most of your Black Friday sale!

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Are you an entrepreneur with big ideas and an endless vision for your business? That’s the spark that makes online business owners unique!

But not all ideas are great for your business – and sometimes, launching without the right foundation can lead to lost time and money.

In this episode, I share my personal story of why I chose not to launch a new business after nearly a year of planning. It may sound surprising, but I believe that decision saved me from online business failure – all thanks to one crucial step: market research.

Discover how market research can be a game-changer for online businesses and why it’s essential for creating copy that converts.

You’ll also learn three simple and actionable ways to conduct your own market research before launching any new product, service, or offer.

Tune in to save time, save money, and start your next launch on the right foot with high-converting copy that truly resonates with your audience!

➡️ ➡️ SIGN UP FOR THE COPY THAT CONVERTS NEWSLETTER HERE!

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Are you tired of your website just sitting there, feeling more like a placeholder than a real extension of your brand? For many business owners, their first website is a “good enough” effort, created quickly and with limited resources, but it can quickly become an embarrassment.

And what if that “good enough” site is actually costing you clients?

In today’s episode, you’ll meet Rachel Verde, a web copy specialist who knows exactly what it takes to make a website stand out in a crowded market. Together, we explore how to shift your website from “meh” to magnetic.

Rachel is a copywriter on a mission to help online entrepreneurs use their words to skyrocket their business and client relationships. She has a background in corporate marketing and uses data to help craft words that make an impact. When she’s not pouring her heart out onto the page–she’s probably barefoot, baking challah bread, and belting out worship songs with her little guy.

Rachel breaks down the unique purposes of each page—like the homepage, about page, and services page—and shares why these sections should do more than just fill space.

You’ll learn:

• Why knowing your ideal client is crucial for writing effective website copy that resonates and converts
• Simple tweaks to help each page speak authentically to your audience, even if you’re still building confidence in your brand
• How strategic opt-ins and high-converting headlines can make all the difference in turning visitors into leads
• The biggest mistakes people make on the about page (and how to make yours unforgettable)
• Tips for creating long-form content that keeps visitors engaged and coming back
• The role of SEO in web copy and how it can boost your visibility in search results
• How copywriters can serve as a ‘guidance counselor’ or ‘detective’ for online business owners
• The advantages of hiring a professional copywriter to save time and amplify your message

If your website feels like it’s missing something—or even if you’re just starting out—this episode will give you practical insights to build a website that truly represents your business and attracts the clients you want.

CONNECT WITH COPYWRITER RACHEL VERDE:

• CLICK HERE to get Rachel’s Five Tips to Write Website Copy That Sells
• Follow Rachel on Instagram or through her website - rachelverde.com

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Feeling stuck on what stories to share with your audience? Or struggling to think of story ideas at all?

In this episode, we’re diving into a brainstorming activity designed to spark ideas and break through creative blocks. This simple exercise will help you dig into experiences and everyday moments to recover stories you may have forgotten.

By using Matthew Dicks’ Crash and Burn Method, you can uncover story gems that can resonate with your readers and bring your brand to life.

Listen in as Lauryn Franks, a fellow marketer (who also happens to be my daughter!), joins me in a live storytelling brainstorming session.

This method is perfect for marketers, creators, and anyone wanting to add a bit more personality to their messaging.

📧 Join the FREE Email Storytelling Challenge! 📧

Participants get one email per week showcasing storytelling methods and tips that you can use and an action item to complete.

➡️ CLICK HERE TO JOIN THE CHALLENGE!

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips