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In this episode of the Definitely, Maybe Agile podcast, Peter Maddison and David Sharrock discuss a fascinating case study of Nike's digital transformation gone awry, resulting in a $25 billion loss and 32% market share decline over three years. They explore the pitfalls of over-relying on data-driven decision-making while neglecting other crucial aspects of business strategy and customer engagement.

This week´s takeaways:

• Data-driven decision-making is valuable, but you need the right data. Companies need to balance quantitative data with qualitative insights and intuition.
• Optimizing for existing customers isn't enough for growth. Businesses must also focus on attracting new customers and exploring adjacent markets.
• Organizational culture plays a critical role in transformation efforts. Companies need to foster an environment where employees feel empowered to speak up and challenge prevailing narratives.
• Not everything that matters can be easily measured. Organizations should find ways to understand and manage important factors, even if they are difficult to quantify, rather than ignoring them in favor of easily measurable metrics.

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Nike’s $25B blunder shows us the limits of “data-driven- https://uxdesign.cc/nikes-25b-blunder-shows-us-the-limits-of-data-driven-ad30b6e3d938

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In this episode of Definitely Maybe Agile, hosts Peter Maddison and David Sharrock dive into the challenging world of agile practices in regulated environments. They explore the tension between modern agile methodologies and traditional audit requirements, offering insights on how organizations can bridge this gap. The discussion covers the importance of understanding compliance needs, automating evidence collection, and transforming the audit process to align with agile principles.

This week´s takeaways:

• Organizations must understand what they need to comply with and set up systems and practices that make evidence easily obtainable without disrupting workflow.
• Implement automation in the delivery system to capture and expose evidence of compliance, making it easier to demonstrate adherence to regulations without slowing down agile processes.
• Shift the audit focus from document checking and stage gates to validating system behavior. This approach can make audits more meaningful and engage development teams in solving compliance challenges creatively.

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In this thought-provoking episode of Definitely Maybe Agile, Peter Maddison and David Sharrock dive into the complex relationship between quality, productivity, and organizational culture. They explore how external market pressures and a focus on short-term productivity can undermine long-term success. The hosts discuss the importance of building quality into processes, the challenges of cultural change, and the enduring relevance of Deming's principles in today's business world. This conversation offers valuable insights for leaders and teams striving to balance market demands with sustainable, quality-focused practices.

This week´s takeaways:

• Quality is cultural, not mechanical. Sustainable improvement comes from fostering a culture of quality rather than simply implementing mechanical processes.
• Building quality in is more effective than inspecting for quality at the end. Organizations that integrate quality throughout their development process tend to perform better than those relying on final quality checks.
• Cultural change is slow to build but quick to lose. While it takes time and effort to cultivate a quality-focused culture, it can be rapidly undermined by leadership changes, mergers, or short-term thinking.

Don’t miss out on this deep dive into aligning leadership and processes to create an environment where quality and innovation can truly thrive.