Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
---

In this episode, we continue our three-part miniseries on eCommerce search, focusing on the critical role of analytics and reporting in driving online retail success.

Host Claus Lauter welcomes back Arv Natarajan, Director of Product at GroupBy, to explore how robust data analysis can help eCommerce retailers make better decisions and improve their customer experience through AI-powered insights.

Topics discussed in this episode:

• How analytics drive eCommerce success through data-driven decisions.
• What role AI plays in transforming raw data into actionable insights.
• Why tracking search terms reveals vital customer intent patterns.
• How to pick the most important metrics for your online store.
• Why search vs browse behavior impacts different retail sectors.
• What null searches reveal about missed revenue opportunities.
• How GroupBy integrates with Shopify's native data collection.
• Why anonymous tracking delivers better personalization results.
• What makes an ideal analytics solution for merchants.
• How usage-based pricing works for stores of all sizes.

Find the first episode of the mini series here: https://ecommercecoffeebreak.com/future-of-ecommerce-search-ai/

Links & Resources

Website: https://www.groupbyinc.com/integrations/shopify
Shopify App Store: https://apps.shopify.com/groupby-ai-search-discovery
LinkedIn: https://www.linkedin.com/in/arvnatarajan/
X/Twitter: https://x.com/groupbyinc

Get access to more free resources by visiting the show notes at
https://tinyurl.com/4wdh98kt

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

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Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
---

In this episode, I am joined by Daniel Boross, Co-Founder and CEO of Fluvi.com. Daniel shares his journey from running an iPhone repair business to building an AI-powered solution that helps Amazon sellers respond to customer inquiries quickly and effectively.

Tune in to learn how automation can save time, improve response quality, and streamline your support process.

Watch this episode on Youtube: https://youtu.be/nPL3TvFhwEI

Topics discussed in this episode:

• How a phone repair shop became a thriving Amazon business.
• What happened when competitors used fake reviews as weapons.
• Why 50+ daily customer support emails needed a better solution.
• How Fluvi's AI turns complex support into one-click responses.
• What makes AI responses sound personal, not robotic.
• How sellers can customize AI responses per product.
• Why language barriers don't matter with AI support.
• What the credit system looks like for using Fluvi.
• How much time sellers save using AI vs manual replies.
• What makes Fluvi work for both small and large sellers.

Links & Resources

Website: https://fluvi.com/
LinkedIn: https://www.linkedin.com/company/fluvi-com/
X/Twitter: https://x.com/FluviApp/
YouTube: https://www.youtube.com/@fluvidotcom/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/4vf6kj2w

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
---

In this episode, we explore how automation and software can streamline tax management for online sellers.

Kevin Reeth, founder and CEO of SellerLedger, joins host Claus Lauter to discuss modern solutions for e-commerce bookkeeping. With his extensive experience Kevin shares insights on simplifying accounting through automated data integration and tax compliance.

Topics discussed in this episode:

• Why traditional accounting fails e-commerce.
• What causes duplicate data issues.
• How Schedule C automation works.
• Why inventory tracking is key.
• Why separate personal and business finances.
• How to catch up on 2024/2025 bookkeeping.
• Why APIs transformed e-commerce bookkeeping.
• Why automation future-proofs bookkeeping.

Links & Resources

Website: https://sellerledger.com/
Shopify App Store: https://apps.shopify.com/seller-ledger
Instagram: https://www.instagram.com/sellerledger/
Facebook: https://www.facebook.com/sellerledger
YouTube: https://www.youtube.com/@Sellerledger

Get access to more free resources by visiting the show notes at
https://tinyurl.com/2bheypp8

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
---

In this episode, we explore strategies for regaining control over ad campaigns and driving higher long-term ROAS and customer lifetime value.

Featuring Mitsunaga Kikuchi, CEO and Founder of Shirofune, and Rocco Baldassare, Head of U.S. Business Development (shirofune.us), the discussion delves into how their platform's human intelligence approach helps marketers overcome the challenges of managing complex, multi-channel ad campaigns while saving time and improving performance.


Topics discussed in this episode:

• Why marketers save 70% of their time with automated optimization.
• What makes cross-channel budget sharing more effective than platform silos.
• How third-party attribution data drives better optimization than platform metrics.
• Why clients see 400-500% ROAS improvement within months.
• How account managers can handle twice the clients in less time.
• What makes Shirofune's 1-hour onboarding and 2-month trial unique.
• Why account complexity matters more than size for results.
• What's driving the unstoppable shift to marketing automation.
• How staying curious keeps marketers ahead of the curve.

Links & Resources

Website: https://shirofune.us
LinkedIn: https://www.linkedin.com/company/shirofune-usa/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/244r2dnh

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
---

In this first episode of our special mini-series on ecommerce search, Arv Natarajan, Director of Product at GroupBy Inc., explores how artificial intelligence is revolutionizing digital customer experiences.

From early keyword matching to today's sophisticated AI-powered solutions, Arv breaks down the transformation of search technology and its critical role in creating personalized shopping journeys.


Topics discussed in this episode:

• How early e-commerce search failed due to basic keyword matching.
• Why AI understands shopping intent vs just matching words.
• How search personalization works without compromising privacy.
• Why both search and browse experiences matter equally.
• What makes the perfect e-commerce search page layout.
• How visual search transforms product discovery.
• Why conversational AI revolutionizes complex shopping queries.
• What makes unified AI shopping assistants the future.
• How search analytics reveal hidden inventory issues.
• Why "revenue per search" is the only metric that matters.

Links & Resources

Website: https://www.groupbyinc.com/integrations/shopify
Shopify App Store: https://apps.shopify.com/groupby-ai-search-discovery
LinkedIn: https://www.linkedin.com/in/arvnatarajan/
X/Twitter: https://x.com/groupbyinc

Get access to more free resources by visiting the show notes at
https://tinyurl.com/3fftw9mw

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
---

In this episode of the Ecommerce Coffee Break podcast, we dive into the transformative power of the "Try Before You Buy" strategy for Shopify stores.

Our guest, Benjamin Davis, founder and CEO of TryNow, shares how his platform empowers over 250 merchants to enhance customer acquisition, increase order values, and drive loyalty.

Benjamin explains the consumer psychology behind this approach and how it bridges the gap between online and brick-and-mortar experiences. Don't miss these insights on revolutionizing your eCommerce strategy!


Topics discussed in this episode:

• Why try-before-you-buy is transforming eCommerce.
• How TryNow bridges the gap between online and in-store shopping.
• What the try-before-you-buy process looks like for Shopify brands.
• How try-before-you-buy impacts conversion rates and customer behavior.
• Why higher return rates can still mean more profit.
• How try-before-you-buy increases AOV and LTV for brands.
• What industries benefit most from try-before-you-buy.
• How TryNow replaces discount strategies with free trials.

Links & Resources

Website: https://www.trynow.com/
Shopify App Store: https://apps.shopify.com/trynow
Instagram: https://www.instagram.com/trynow/
X/Twitter: https://twitter.com/TryNowBen

Get access to more free resources by visiting the show notes at
https://t.ly/0Xuuu

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
---

In this episode of the Ecommerce Coffee Break, host Claus Lauter welcomes Liz Lorge, marketing lead at Zest.co, to discuss why online gifting represents the biggest opportunity for ecommerce brands in 2025.

They talk about how the pandemic transformed ecommerce trends and millennial shopping behaviors, and why modern consumers expect seamless gifting experiences.

Discover how digital marketing and gift platforms can help brands tap into this trillion-dollar market with the right tools and strategy.

Topics discussed in this episode:

• Why gifting is a trillion-dollar market with corporate gifting at $300B+
• How the pandemic created an 80% surge in online gifting demand
• What modern gifting platforms offer vs traditional marketplace solutions
• How brands now process hundreds of gift orders in minutes not weeks
• Why Millennials and Gen Z prefer direct brand gifting experiences
• What successful gifting brands reveal about scaling gift operations
• How event and corporate gifting create new revenue streams
• Why manual gifting processes limit growth opportunities
• What makes specialty food brands excel in gifting
• How brands can cut gift processing from weeks to days
  
  

Links & Resources

Website: https://www.zest.co/
LinkedIn: https://www.linkedin.com/in/liz-lorge-b7342431/
LinkedIn: https://www.linkedin.com/company/zest-co

Get access to more free resources by visiting the show notes at
https://tinyurl.com/bdx9zjyx

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
---

In this episode of the Ecommerce Coffee Break, host Claus Lauter welcomes Manish Chowdhary, Founder and CEO of Cahoot.ai, the world’s first peer-to-peer order fulfillment network.

Manish shares insights on an innovative approach to returns that saves brands money, reduces environmental impact, and improves customer satisfaction. Learn how this groundbreaking solution is reshaping eCommerce logistics and profitability.

Topics discussed in this episode:

• Why peer-to-peer returns slash shipping costs by 64%.
• How bypassing warehouses accelerates return processing by 4x.
• What apparel brands gain with reduced return rates and faster restocking.
• Why eco-conscious customers prefer brands with reduced carbon emissions.
• How AI verifies product conditions for seamless peer-to-peer returns.
• What real-time inventory updates mean for "like new" products.
• Why cashback incentives boost buyer and seller satisfaction.
• How peer-to-peer returns improve cash flow for DTC brands.
• What industries benefit most from this return model beyond apparel.
• Why this innovation is a game-changer for profitability in 2025.
• How early adopters get special pricing and waived fees ($1M+ GMV)
  
  

Links & Resources

Website: https://www.cahoot.ai/
Shopify App Store: https://pages.cahoot.ai/cahoot-peer-to-peer-returns/
LinkedIn: https://www.linkedin.com/in/manish-chowdhary/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/a49pyyn8

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!