Kenneth Berger (Kenny to friends) started The Law Offices of Kenneth Berger in Columbia, South Carolina, when he was just 29 years old. Most people said he was too young, and they doubted his future success. Many years later, though, he has proven all those naysayers wrong.

Single-handedly, Kenny has built a personal injury firm that commands the respect of PI lawyers nationwide. Just this year, Kenny faced down a major corporation and won a settlement of $26 million for his client. This is just one of the many million-dollar settlements The Berger Law Firm has won for its clients.

0:00 Introduction

3:29 Starting the Firm

6:20 Standing Up to Insurance Companies

8:04 Kenny’s Biggest Case

13:14 Cultivating a Client Relationship

16:28 Building a $26 Million Case

24:07 The Defense

26:37 Other Potential Victims

30:50 Aftermath of the Case

34:00 Importance of Specific Web Content

36:51 Playing the Long Game

40:36 Kenny’s Relationship With FWM

45:40 Wrapping Up

In this episode, Attorney Kenneth Berger discusses his biggest personal injury case with Tom—the $26 million case of a child that suffered chemical burns at a South Carolina resort, resulting in permanent injury. The victim’s family found The Berger Law Firm online through a specific, long-tail keyword search while hunting for a local burn injury lawyer. Kenny and Tom go into detail as to why crafting web content that focuses on long-tail keywords outperforms content written for short-tail keywords. The difference is shocking. To see content marketing done right, stop by BergerLawSC.com today!

- Tom Foster of Foster Web Marketing
- Kenneth Berger of The Law Offices of Kenneth Berger

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