• Episode 738 | Encouraging Word of Mouth, Educating a Market, and More Listener Questions (A Rob Solo Adventure)

  • Nov 5 2024
  • Length: 29 mins
  • Podcast

Episode 738 | Encouraging Word of Mouth, Educating a Market, and More Listener Questions (A Rob Solo Adventure)

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  • Summary

  • In episode 738, join Rob Walling for a solo adventure as he answers listener questions. He explores how to target larger, enterprise deals after achieving product-market fit, and why word of mouth marketing can be great, yet is tricky to control. Rob also answers a later-stage question and cautions against trying to educate the market as a bootstrapper.

    Topics we cover:
    • 1:58 – Expanding to enterprise deals after product-market fit
    • 6:39 – Word of mouth marketing is tricky for B2B SaaS
    • 14:36 – Educating the market as a bootstrapper
    • 20:07 – Selling integrations through incubators and accelerators
    • 24:38 – Developing a profit sharing model
    Links from the Show:
    • Register for MicroConf Remote before Nov. 7th for Early Bird pricing & extras
    • Ask a Question at Startups For the Rest of Us
    • The SaaS Playbook
    • TinySeed
    • Adjacency Matrix: How to expand after PMF by Jason Cohen
    • F5Bot
    • Syften
    • Podscan
    • Veed
    • Devising a profit sharing program for micro-multinationals by Peldi Guilizzoni

    If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

    Subscribe & Review: iTunes | Spotify
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