In episode 739, Rob Walling interviews Andy Kim, co-founder of Trotto, about his unique journey into SaaS. Andy shares how “go links” work, and why they are so valuable for internal, enterprise use despite their relative obscurity. They also explore the marketing hurdles and customer adoption challenges in a business like Trotto.

Hiring senior developers can really move the needle in your business, but if you bring on the wrong person, you can quickly burn through your runway. If you need help finding a vetted, senior, results-oriented developer, you should reach out to today’s sponsor, Lemon.io.

For years, they’ve been helping our audience find high quality, global talent at competitive rates, and they can help you too.

Longtime listener Chaz Yoon, hired a senior developer from Lemon.io and said his hire ”definitely knew his stuff, provided appropriate feedback and pushback, and had great communication, including very fluent English. He really exceeded my expectations.”

Chaz said he’d definitely use Lemon.io again when he’s looking for a senior level engineer.

To learn more and get a 15% discount on your first four weeks of working with a developer at lemon.io/startups.

• 3:13 – Go links, URL shorteners for enterprise
• 6:14 – History of the problem and core users
• 9:44 – Customer education and growth opportunities
• 15:37 – Finding the repeatable marketing funnel
• 21:07 – Buying into a co-founder role at Trotto
• 24:42 – What’s the hardest part of running Trotto?

• Exit Strategy: The Entrepreneur's Guide to Selling Your Business Without Regret
• MicroConf Masterminds - Applications close on December 4th, 2024
• Trot.to
• Trotto go links (@TrottoHQ) | X
• TinySeed
• How did go links start and evolve at Google?
• Quiet Light

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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In episode 738, join Rob Walling for a solo adventure as he answers listener questions. He explores how to target larger, enterprise deals after achieving product-market fit, and why word of mouth marketing can be great, yet is tricky to control. Rob also answers a later-stage question and cautions against trying to educate the market as a bootstrapper.

• 1:58 – Expanding to enterprise deals after product-market fit
• 6:39 – Word of mouth marketing is tricky for B2B SaaS
• 14:36 – Educating the market as a bootstrapper
• 20:07 – Selling integrations through incubators and accelerators
• 24:38 – Developing a profit sharing model

• Register for MicroConf Remote before Nov. 7th for Early Bird pricing & extras
• Ask a Question at Startups For the Rest of Us
• The SaaS Playbook
• TinySeed
• Adjacency Matrix: How to expand after PMF by Jason Cohen
• F5Bot
• Syften
• Podscan
• Veed
• Devising a profit sharing program for micro-multinationals by Peldi Guilizzoni

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review: iTunes | Spotify

In episode 737, Rob Walling is joined by Derrick Reimer to recap the experience from MicroConf Europe 2024 in Dubrovnik. They discuss the differences between MicroConf US and MicroConf Europe, some small programming tweaks over the years, and they revisit the highlights from the talks at this event.

If you missed the event and had some MicroConf FOMO, get your tickets now for our New Orleans event!

Hiring senior developers can really move the needle in your business, but if you bring on the wrong person, you can quickly burn through your runway. If you need help finding a vetted, senior, results-oriented developer, you should reach out to today’s sponsor, Lemon.io.

For years, they’ve been helping our audience find high quality, global talent at competitive rates, and they can help you too.

Longtime listener Chaz Yoon, hired a senior developer from Lemon.io and said his hire ”definitely knew his stuff, provided appropriate feedback and pushback, and had great communication, including very fluent English. He really exceeded my expectations.”

Chaz said he’d definitely use Lemon.io again when he’s looking for a senior level engineer.

To learn more and get a 15% discount on your first four weeks of working with a developer at lemon.io/startups.

• 2:47 – MicroConf Europe vs. MicroConf US
• 6:44 – Adding “excursions” to the programming
• 11:29 – From Maker to Founder to Owner to Entrepreneur with Peldi Guilizzoni
• 18:55 – Thinking big and small: Data-driven growth strategies to grow your business with Andrew Davies
• 20:45 – Contributing factors to the success of this event in particular
• 23:47 – 10 Lessons Learned in 10 Years of Starting, Growing, and Selling WebinarNinja with Omar Zenhom
• 26:40 – Bootstrapping Our Freemium Form Builder: From Zero to $1.5M ARR with Marie Martens
• 30:37 – 3 mistakes I won’t repeat after growing my business to +35M and selling it with Tim Vandecasteele
• 33:50 – Breaking Through the 7 SaaS Growth Plateaus with Rob Walling

• Get Tickets for MicroConf US 2025, New Orleans
• Signup for the MicroConf newsletter
• Derrick Reimer (@derrickreimer) | X
• SavvyCal
• Peldi from Balsamiq (@peldi) | X
• The SaaS Playbook
• Omar Zenhom (@TheOmarZenhom) | X
• Episode 717 | Bootstrapping to $1.3M ARR and 300,000 Free Users

If you have questions about starting or scaling a software business that you’d like for us to cover, please