With the shift to digital platforms in healthcare marketing, marketers face the daunting challenge of balancing patient privacy with effective digital marketing. Stringent regulations like HIPAA govern the use of sensitive patient data, raising the question: how can healthcare organizations continue to engage potential patients without compromising their privacy?

Ray Mina, Vice President of Marketing at Freshpaint, brings his expertise in navigating privacy regulations and healthcare marketing to address these challenges. Freshpaint offers innovative solutions that securely govern the data flow from healthcare websites to marketing tools, ensuring no protected health information (PHI) is shared without a proper legal framework like a Business Associate Agreement (BAA). Highlighting real-world examples, Ray elaborates on the challenges posed by major ad platforms that refuse to sign BAAs, complicating data sharing from healthcare providers. Freshpaint’s approach empowers organizations to manage data securely, bypassing these obstacles and enabling them to regain control of their digital marketing strategies while maintaining compliance.

Tune in to this episode of For the Better as Ben Cash hosts Ray Mina, Vice President of Marketing at Freshpaint, to discuss the challenges of personalization and data privacy in healthcare marketing. Ray explains how Freshpaint helps marketers navigate the complexities of patient privacy and digital marketing tools, the value of a HIPAA-compliant marketing ecosystem where data privacy is a top priority, and future trends that can foster more efficient healthcare marketing.

As digital technologies disrupt every sector, the health sector stands firm yet restless against the tides of change. Innovation and tradition collide in an industry as old as time, setting the stage for a monumental paradigm shift. How can industry leaders foster transformation within this stronghold?

Jared Johnson is the Chief Marketing Officer at Praia Health, the first consumer experience orchestration platform for healthcare, revolutionizing how health systems engage and retain patients. With a robust background in healthcare marketing, Jared offers a compelling look at how the industry can innovate by embracing consumerism and leveraging technology to enhance accessibility and personalization. He explains how Praia Health's innovative platform creates a unified digital experience, enabling health systems to meet patient needs through personalized interactions. With success stories and practical applications of implementing change within complex systems, he illustrates the tangible benefits of reducing technical debt and fostering interconnected ecosystems. His approach prioritizes a deep understanding of revenue cycles and consumer engagement, aligning organizational goals with evolving patient expectations.

Tune in to this episode of For the Better as Ben Cash hosts Jared Johnson, Chief Marketing Officer at Praia Health, to discuss the complexities of digital innovation in healthcare. Jared shares valuable insights on the evolution of consumerism within the healthcare sector, the potential of retail health, and the nuances of technology adoption. He also delves into Praia Health's approach to bridging the gap between current health system capabilities and evolving consumer demands.

With the healthcare industry becoming more consumer-centric, providers face the challenge of aligning their operations with patients' real needs. Addressing patient engagement requires a multifaceted approach that involves patients in their healthcare journey, fosters shared decision-making, and enhances the overall patient experience. How can organizations ensure that their digital solutions genuinely benefit those they aim to serve?

Adam Cherrington, Vice President of Digital Health and Patient Voice at KLAS Research, a healthcare IT research firm focused on improving healthcare technology and services by evaluating vendor performance. With over 12 years at KLAS, Adam has championed initiatives prioritizing patient engagement and alignment between healthcare providers and technology vendors. His work led to the development of the KLAS Patient Voice Collaborative, which amplifies patient perspectives to inform healthcare solutions. He illustrates the significant discrepancies between what healthcare providers and vendors offer versus what patients prioritize. By amplifying patient voices, KLAS Research helps healthcare organizations identify and bridge these gaps, ultimately enhancing patient-centered care.

In this episode of For the Better, Ben Cash interviews Adam Cherrington, Vice President of Digital Health and Patient Voice at KLAS Research, about fostering patient-centered healthcare technology. Adam highlights the importance and impact of genuinely listening to patients, the necessity of overcoming traditional silos, driving organizational change through data-informed decisions, and how to utilize technology effectively within a structured change management framework.

Chronic illnesses are affecting an increasing portion of the population, with nearly 50% of Americans currently managing such conditions. Despite the growing number of patients requiring long-term care, the healthcare system is still designed around acute, short-term issues, leaving those with chronic diseases feeling lost in a complex maze of care. How can the healthcare system evolve to better support patients navigating these complex, long-term conditions?

With over 15 years of entrepreneurial experience, Kristy Dickinson, the Founder and CEO of Chronically Simple, is a patient advocate and digital health consultant passionate about reshaping the patient and caregiver experience. Drawing on her personal experience as a patient with a rare genetic disorder, she stresses the importance of integrating the patient’s voice throughout the healthcare process. Kristy built a digital tool to replace cumbersome binders of medical records, showing the necessity of innovative, patient-centered solutions. She urges healthcare professionals to treat patients as key team members, integrating them into the design of systems and care plans to improve outcomes and reduce the overwhelming administrative burden on those managing chronic conditions.

In this episode of For the Better, Ben Cash welcomes Kristy Dickinson, the Founder and CEO of Chronically Simple, to discuss the challenges and opportunities in managing complex health conditions. Kristy shares her eye-opening experience with chronic illness, offers strategies for improving patient experiences, and highlights the value of digital tools in healthcare. Tune in for insights on prioritizing comprehensive care and the power of patient voices in driving healthcare efficiency and effectiveness.

With every Google search, there's an unseen layer of interwoven information that’s crucial for businesses to gain visibility. What if there was a way to clarify these connections, making it easier for search engines to deliver the most relevant content? How does semantic marketing change the game for search engine optimization, and what role does famed actor Kevin Bacon have to play in this?

Martha van Berkel is the Co-founder and CEO of Schema App, an end-to-end schema markup solution for enterprise SEO teams. Known for her expertise in schema markup and knowledge graphs, Martha unravels the mysteries behind these concepts, explaining their vital role in helping businesses articulate their expertise effectively to both human users and search engines. She delves into how knowledge graphs enable machines to infer relationships, a critical component as AI continues to gain prominence in search technology. Her unique connection to Kevin Bacon, who once drove her car, illustrates the concept of inferencing and its practical applications for SEO strategy. Blending her insights on schema markup with anecdotes from her career and personal life, Martha offers a fresh, engaging take on the interconnected digital world in an AI-driven era.

Tune in to this episode of For the Better as Ben Cash chats with Martha van Berkel, the Co-founder and CEO of Schema App, about transforming digital marketing through semantic search technology. Martha discusses the rapid changes in search engine tactics, highlights the importance of content knowledge graphs, and offers a roadmap for enterprises to future-proof their content strategies effectively. She also shares her career journey and provides an overview of Schema App’s upcoming tool, Entity Hub.

Artificial Intelligence is swiftly becoming a game-changer in healthcare, but is it truly ready to transform the patient experience? The healthcare industry is buzzing about AI revolutionizing patient care, cost reduction, and efficiency. However, with much of the technology still labeled as potential, many wonder how much AI has impacted the consumer and patient experience. Could the fusion of technology and empathy be within our grasp?

Alan Shoebridge is the Associate Vice President of National Communication at Providence, leading a diverse, multistate communications team. With years of experience driving digital innovation in enhancing patient care, he delves into the journey of AI—from a potential concept to a practical tool reshaping patient and consumer experiences. Providence has been at the forefront of adopting AI, working under the radar to develop, test, and implement AI-based solutions for over five years. From AI-assisted referral systems to scheduling, communication, and governance structures, Alan discusses the nuanced roles AI plays in augmenting the capabilities of healthcare professionals. He shares insights from Providence's experience, revealing how AI models assist with creating a smoother operational flow and improving interaction touchpoints for patients across the care continuum, making them a crucial and beneficial part of healthcare's future.

In this episode of For the Better, Ben Cash hosts Alan Shoebridge, the Associate Vice President of National Communication at Providence, to explore how AI is transforming the healthcare industry. They discuss technology’s role in augmenting workflows and enhancing connections between patients and providers, Providence’s comprehensive AI roadmap, the critical role of governance in AI implementation, and Alan’s approach to staying updated on AI developments.

Have you ever pondered the intricate relationship between healthcare and technology? Imagine a hospital environment where patients find precisely what they need online without hassle, and doctors communicate their value effortlessly. Could there be a solution to harmonize this complex data and improve everyone's experience?

Christina Valls is the Associate Director of Product and Enablement at Cedars-Sinai, the largest non-profit hospital in the western US, pioneering innovative patient care. She unravels how her team is turning these challenges into opportunities, emphasizing outcomes-focused product development to enhance patient experience and drive business growth in the healthcare industry. By prioritizing operational efficiency in healthcare projects, service providers can lessen the administrative workload on healthcare professionals, improving their focus on patient care. Her team's approach to innovation is grounded in creating digital tools that benefit patients and providers alike, ensuring Cedars-Sinai remains at the forefront of the healthcare revolution.

Tune in to this episode of For the Better as Ben Cash interviews Christina Valls, the Associate Director of Product and Enablement at Cedars-Sinai, about implementing digital innovation in healthcare. They delve into the significance of scalability and efficiency in digital health solutions, navigating change within teams and organizations, the value of cross-functional collaboration, and the strategic thinking behind developing impactful digital products.

The healthcare industry's paramount quest for workforce excellence hinges on attracting and retaining top talent. Aligning brand culture with employee experience and retention is essential for fostering a culture of engagement crucial for long-term success.

With over 15 years of experience leading marketing initiatives, Christine Albert, the former CXO at LCMC Health, helps healthcare brands connect the dots between brand, culture, and experience. She draws a parallel between consumer and employee acquisition, highlighting the importance of adopting a marketing mindset and leveraging automation tools to streamline recruitment processes. Her innovative strategies enhance employee engagement and improve overall organizational effectiveness, reflecting her deep understanding of the interplay between marketing and human resources in creating a cohesive corporate identity.

In this episode of For the Better podcast, Ben Cash hosts Christine Albert, the former CXO at LCMC, to explore the interconnection between brand culture and employee retention. Christine discusses how strategic brand integration can enhance employee satisfaction, the importance of reinventing recruitment strategies in times of crisis, the need for a personalized and empathetic experience for candidates, and the shift from reactive to proactive strategies in organizational management.