Discover the transformative power of Event Design and how it can elevate your conference to new heights! In this episode, Ruud Janssen from the Event Design Collective delves into the innovative world of event design, uncovering its ability to shape attendee behavior and inspire lasting, positive psychological shifts. Together with David, they explore how these strategies can help organizations like IEEE attract fresh audiences and drive meaningful engagement. Learn how to overcome resistance from key stakeholders by identifying the root causes of event failure and unlocking the secrets to successful, impactful transformations – for your event and your delegates. To learn more about Event Design using the #EventCanvas Methodology and learn more about the common language for Event Design click here

Missy Russell, Executive Director at the IEEE Computer Society, and David delve into the strategy shaping the future of technology and the events industry. Missy shares key initiatives her group is focusing on and how their events support these objectives. Discover how they align their strategy with the evolving needs of their technical communities and “conference groupings.” David also explores the challenges and opportunities of Open Access for conferences with Missy, and how the Computer Society is addressing them. Missy discusses activating social good through conferences, including co-locating mission-focused programs with larger events. Finally, the two chat about the “whole-system approach” of Convene, and ‘One IEEE' events, and how other IEEE societies can adopt these concepts.

In this episode, we’ll explore Melbourne, Australia’s standing as a global destination for business events. The city is undeniably Australia’s events capital and has earned the esteemed title of ‘Oceania's Leading Meetings and Conference Destination’ an impressive nine times. The honor underscores Melbourne’s unwavering commitment to excellence and innovation in hosting world-class business events. The Melbourne Convention Bureau (MCB) has played a pivotal role in driving the city's international recognition, consistently showcasing Melbourne's capacity to cater to leading international association conferences – including IEEE events. David interviews special guests, Julia Swanson, Chief Executive Officer of the Melbourne Convention Bureau and IEEE Victorian Section Chair, Vijay Paul about the city’s exceptional fusion of world-class infrastructure, a vibrant cultural scene, accessibility, and robust engineering industry expertise. See highlights of Melbourne and for more information visit: www.melbournecb.com.au