Ready to turn the page on stale legal marketing? Join us in this episode of Life Beyond the Briefs as we chat with Michael DeLon, the Paperback Expert who’s here to show you how to use books as your ultimate marketing tool.

Michael reveals why books are still a powerhouse for lawyers seeking to build authority and connect with clients. He'll share three game-changing strategies for using books: establishing your expertise, educating potential clients, and filtering out those who aren't the right fit. Imagine having a tool that not only attracts clients but also enhances your referral network!

Curious about publishing without writing a word? Michael's innovative "speak-to-write" process is your ticket! In less than 24 hours of your time, you can turn your knowledge into a compelling book by simply chatting with an interviewer and letting professionals handle the rest. We'll also dive into the success story behind the "Renegade Lawyer Marketing" book and discuss why shorter lead magnets could be your perfect starting point if you're not quite ready for a full book.

But that's not all! We'll explore how to create effective lead magnets that build trust and authenticity. Learn what high-value content looks like, how to analyze your competition, and why maintaining a consistent presence is crucial for nurturing long-term relationships with clients.

Want to reach out to Michael?
You can find him at paperbackexpert.com, where you'll discover free training resources, schedule appointments, and explore all things related to leveraging books in your practice. Plus, check out his podcast, Experts Speak, for more insights on becoming a thought leader in your field.

And if you’re looking to catch Michael live, he’ll be speaking at the Summit 2024 in Phoenix, AZ, from October 3-5, hosted by The Great Legal Marketing. Don’t miss this chance to see him in action!

Ready to break free from the status quo and supercharge your marketing strategy? Grab your pen—it's time to write your own success story with Michael DeLon as your guide!

Bonus: Don’t miss out on exclusive insights that could change the way you market your practice forever. Grab your headphones and let’s get started!

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Ready to transform your legal career? Discover essential strategies on how to build a compelling brand as a lawyer. We unveil the two primary methods: creating a memorable character and establishing yourself as an authority. You'll learn why authority-building marketing is crucial and how offering valuable information can set you apart from the competition. Dive into the importance of identifying your ideal client and tailoring your content to their needs. Addressing common client questions effectively can be more powerful than you think, and overcoming self-doubt is crucial, as it's almost a moral responsibility to position yourself as an authority if you're a good lawyer with the perfect client out there.

Unlock the secret to authority with actionable strategies like leveraging books and podcasts. Even a brief consumer guide can be a powerful marketing tool to gain potential clients' contact information and establish credibility. We'll share why being a podcast guest can expand your reach more efficiently than hosting your own show. Traditional media coverage can amplify your authority, and repurposing speaking engagements can further solidify your professional profile. From hiring a videographer to sharing presentations on social media, we provide practical tips to maximize the impact of your efforts and make it easier for potential clients to recognize your expertise and trust you with their cases. Don't miss this opportunity to elevate your legal brand!

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Are you tired of your law firm's marketing efforts falling flat? Meet Jay Berkowitz, the mastermind behind the Ten Golden Rules of law firm marketing. In this transformative episode, Jay reveals how to skyrocket your client acquisition game and build a thriving practice.

Dive into the power of the Dream 100 strategy, a game-changing approach to networking that can open doors to your dream clients. Jay shares his own journey from Winnipeg to South Florida, including the inspiring story behind the iconic White Out tradition in sports.

Discover how to leverage cascading content to maximize your marketing impact, repurposing one piece of content across multiple platforms. Learn the art of storytelling to engage and educate potential clients, and master the secrets of Google's Local Service Ads to boost your online presence.

Whether you're struggling to attract clients or looking to take your firm to new heights, this episode is packed with actionable insights and real-life examples that will revolutionize your marketing strategy. Get ready to attract clients like a magnet and build the law firm of your dreams!

Want to learn more from the marketing mastermind himself? Connect with Jay through these channels:

• Website: www.tengoldenrules.com
• Twitter: @JayBerkowitz
• LinkedIn: Jay Berkowitz
• Email: jbrokewoods@gmail.com

Don't miss this opportunity to elevate your law firm's marketing game. Tune in to the full episode and let Jay Berkowitz guide you to success!

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

____________________________________
Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Feeling stuck in your legal career, like you’re just going through the motions? You’re not alone. Meet Aaron Velky, CEO of Get Out of Your Own Way, who’s here to help you break free from the chains of self-doubt and ineffective leadership.

This episode of Life Beyond the Briefs is your guide to unlocking transformational leadership. Aaron shares his personal journey and the hard lessons he learned about courage, empathy, and self-awareness. Discover how to create an environment where your team feels empowered to speak up, innovate, and thrive.

Ready to tackle the tough conversations that can elevate your practice? Aaron reveals practical strategies for fostering open communication and building a culture of honest feedback. Learn how to acknowledge mistakes, reflect on your leadership style, and reconnect with your roots to inspire your team.

Plus, we dive into the importance of employee happiness over salary, and how mastering the art of active listening can transform your organization. With Aaron’s unique Vision and Clarity Triangle coaching approach, you’ll identify and overcome the pain points holding you back, ultimately designing a business that enhances your life instead of consuming it.

Don’t miss this episode packed with actionable insights and inspiration for leaders at any stage of their journey. Ready to reclaim your power and lead with purpose? Hit play and let Aaron Velky show you the way!

Grab your headphones and let’s dive in!

BONUS! Want to connect with Aaron?

• Website: AaronVelky.com - Check out his site for more information about his coaching programs and retreats.
• Instagram: @AaronVelky - Send him a direct message to learn more about his upcoming retreat or to discuss coaching opportunities.
• Retreat Information: Aaron is hosting a retreat in November in Scottsdale, aimed at helping participants prepare for 2025 by mapping out their vision and values. If you're interested in joining, reach out via his website or Instagram to book a call and see if it's a good fit.

Don’t miss the chance to elevate your leadership and personal development with Aaron's guidance!

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Can you imagine doubling your law firm's revenue in just 18 months without increasing your advertising budget? In this week's episode of Life Beyond the Briefs, we share the proven formula that has helped 16 law firms skyrocket their success, as revealed at the Great Legal Marketing Bootcamp. Learn how transitioning intake tasks from an offshore VA to an in-house team resulted in a staggering 72% increase in case signups. We also dive into the critical importance of communication with digital marketing vendors to ensure their efforts lead to actual client signups.

Explore actionable strategies for growing your legal practice, focusing on collaboration and data-driven decision-making. Overcome the fear of competition in niche markets like auto accident law by leveraging partnerships and shared knowledge. Discover how refining your intake processes and swiftly responding to client needs can dramatically improve your firm's performance. Plus, hear an inspiring case study on transforming a legal practice through client referrals and streamlined operations for enhanced satisfaction and growth. Don't miss this opportunity to revolutionize your law firm!

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Ready to shake up your law practice? Join us on this episode of Life Beyond the Briefs as we chat with Darl Champion, a personal injury lawyer who turned challenges into triumphs when he launched his own firm. Darl's journey is packed with lessons on how to market your law firm effectively—think of it as farming vs. hunting for clients!

Discover why building genuine relationships with fellow lawyers is your secret weapon for referrals in today’s cutthroat personal injury landscape. Darl shares how he navigated the Great Recession and the risks of starting his firm in 2014, all while keeping his family life thriving with epic trips.

We dive into the evolving world of personal injury marketing, where big players like Morgan & Morgan are changing the game. Learn how to balance your caseload while managing your firm, hire the right talent, and focus on the cases that truly matter to you.

Plus, we’ll explore the power of online marketing—especially on LinkedIn—where authenticity and bold opinions can set you apart. If you're tired of the “busy lawyer” stereotype and want to take control of your future, this episode is for you.

Tune in and start designing the life you want, one strategic relationship at a time!

Get ready to learn:

• Farming vs. Hunting: Discover how to cultivate relationships like a farmer while strategically hunting for clients. It’s all about balance!
• The Referral Revolution: Learn why connecting with other lawyers is your golden ticket to a steady stream of referrals in a market flooded with big advertisers.
• Case Management Mastery: Find out how to juggle your caseload and firm management without losing your mind. Hiring the right people is key!
• Authenticity in Marketing: Uncover the power of online platforms like LinkedIn to showcase your true self and attract clients who resonate with your vibe.
• Long-Term Vision: Darl shares his journey from law school to launching his firm amidst the Great Recession, proving that a clear vision can lead to success—even in tough times.

Ready to ditch the autopilot lifestyle and design a law career you love? Hit play and let Darl Champion guide you to a thriving practice where you can truly shine.

P.S. Want more insights? Connect with Darl and tap into his wealth of knowledge!

• LinkedIn: Darl Champion
• Website: thechampionfirm.com
• Podcast: Listen to his podcast, Championing Justice, available on Spotify and other major platforms. The first episode covers the evolution of his firm and valuable lessons learned along the way!

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Can you imagine transforming your law firm into a million-dollar revenue machine? Discover the precise formula to achieve this milestone with actionable strategies from our recent Great Legal Marketing Boot Camp. I'm Brian Glass, and in this solo episode of Life Beyond the Briefs, I unravel the essential math behind generating $83,000 a month and emphasize the importance of focusing on high-value tasks. Learn how to increase your average case value, streamline case management, and optimize your time for maximum growth.

Uncover real-world examples and practical tips on case selection, client follow-up, and leveraging your team to prevent cases from going south. From enhancing client communication to instituting vital stop gaps, this episode equips you with everything you need to refine your approach and boost your firm's revenue. Whether your average case value is $5,000 or $20,000, these insights will ensure you're not leaving money on the table. Tune in now and start making strides towards a million-dollar practice!

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn