Ready to turn the page on stale legal marketing? Join us in this episode of Life Beyond the Briefs as we chat with Michael DeLon, the Paperback Expert who’s here to show you how to use books as your ultimate marketing tool.

Michael reveals why books are still a powerhouse for lawyers seeking to build authority and connect with clients. He'll share three game-changing strategies for using books: establishing your expertise, educating potential clients, and filtering out those who aren't the right fit. Imagine having a tool that not only attracts clients but also enhances your referral network!

Curious about publishing without writing a word? Michael's innovative "speak-to-write" process is your ticket! In less than 24 hours of your time, you can turn your knowledge into a compelling book by simply chatting with an interviewer and letting professionals handle the rest. We'll also dive into the success story behind the "Renegade Lawyer Marketing" book and discuss why shorter lead magnets could be your perfect starting point if you're not quite ready for a full book.

But that's not all! We'll explore how to create effective lead magnets that build trust and authenticity. Learn what high-value content looks like, how to analyze your competition, and why maintaining a consistent presence is crucial for nurturing long-term relationships with clients.

Want to reach out to Michael?
You can find him at paperbackexpert.com, where you'll discover free training resources, schedule appointments, and explore all things related to leveraging books in your practice. Plus, check out his podcast, Experts Speak, for more insights on becoming a thought leader in your field.

And if you’re looking to catch Michael live, he’ll be speaking at the Summit 2024 in Phoenix, AZ, from October 3-5, hosted by The Great Legal Marketing. Don’t miss this chance to see him in action!

Ready to break free from the status quo and supercharge your marketing strategy? Grab your pen—it's time to write your own success story with Michael DeLon as your guide!

Bonus: Don’t miss out on exclusive insights that could change the way you market your practice forever. Grab your headphones and let’s get started!

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Ready to transform your legal career? Discover essential strategies on how to build a compelling brand as a lawyer. We unveil the two primary methods: creating a memorable character and establishing yourself as an authority. You'll learn why authority-building marketing is crucial and how offering valuable information can set you apart from the competition. Dive into the importance of identifying your ideal client and tailoring your content to their needs. Addressing common client questions effectively can be more powerful than you think, and overcoming self-doubt is crucial, as it's almost a moral responsibility to position yourself as an authority if you're a good lawyer with the perfect client out there.

Unlock the secret to authority with actionable strategies like leveraging books and podcasts. Even a brief consumer guide can be a powerful marketing tool to gain potential clients' contact information and establish credibility. We'll share why being a podcast guest can expand your reach more efficiently than hosting your own show. Traditional media coverage can amplify your authority, and repurposing speaking engagements can further solidify your professional profile. From hiring a videographer to sharing presentations on social media, we provide practical tips to maximize the impact of your efforts and make it easier for potential clients to recognize your expertise and trust you with their cases. Don't miss this opportunity to elevate your legal brand!

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Are you tired of your law firm's marketing efforts falling flat? Meet Jay Berkowitz, the mastermind behind the Ten Golden Rules of law firm marketing. In this transformative episode, Jay reveals how to skyrocket your client acquisition game and build a thriving practice.

Dive into the power of the Dream 100 strategy, a game-changing approach to networking that can open doors to your dream clients. Jay shares his own journey from Winnipeg to South Florida, including the inspiring story behind the iconic White Out tradition in sports.

Discover how to leverage cascading content to maximize your marketing impact, repurposing one piece of content across multiple platforms. Learn the art of storytelling to engage and educate potential clients, and master the secrets of Google's Local Service Ads to boost your online presence.

Whether you're struggling to attract clients or looking to take your firm to new heights, this episode is packed with actionable insights and real-life examples that will revolutionize your marketing strategy. Get ready to attract clients like a magnet and build the law firm of your dreams!

Want to learn more from the marketing mastermind himself? Connect with Jay through these channels:

• Website: www.tengoldenrules.com
• Twitter: @JayBerkowitz
• LinkedIn: Jay Berkowitz
• Email: jbrokewoods@gmail.com

Don't miss this opportunity to elevate your law firm's marketing game. Tune in to the full episode and let Jay Berkowitz guide you to success!

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn