Episodes

  • 90: Unleash the Power of LinkedIn: Strategic Tips for Business Growth with Ann Carden

    90: Unleash the Power of LinkedIn: Strategic Tips for Business Growth with Ann Carden
    Feb 25 2023
    If you struggle with marketing yourself, this is the episode to listen to. Ann Carden is a business owner with more than 30 years of experience, having started and sold multiple companies in many different industries. Now, she helps businesses attract high-end clients. In marketing her own company, she focuses on visibility...more specifically, creating strategic visibility on LinkedIn.
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  • 89: Building Your Personal Brand with Michelle Nedelec

    89: Building Your Personal Brand with Michelle Nedelec
    Feb 15 2023
    Michelle Nedelec is an author, speaker, and owner of multiple businesses, and through experience, has learned what it takes to stand out in the marketplace today. It\'s you. Your personality, your purpose, your passion. Michelle talks about how you present you to the world, because this is a key part of the process, while also creating a path to profitability. That profitability piece? She says systems and automation play a critical role in that. How can you create amazing content that showcases you, while being intentional about the growth of your business? That\'s the subject of our discussion.
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    Less than 1 minute
  • 88: Creating Content to Build an Audience with Andy Wang

    88: Creating Content to Build an Audience with Andy Wang
    Dec 14 2022
    On this show, we\'re talking about what it takes to stand out in your industry. What kind of work goes into the process? And is it worth the effort? I\'m excited to introduce you to Andy Wang. He\'s a business owner, a podcaster, and a content creator. I love Andy\'s thoughtful approach to content creation. He believes this is worth the effort because content builds trust and can grow your business, but as you\'ll hear, it takes time. If you\'re in the process of creating content to build a brand, I really think you\'ll enjoy this honest conversation.
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    Less than 1 minute
  • 87: Attract New Clients Using Video SEO with Atiba de Souza

    87: Attract New Clients Using Video SEO with Atiba de Souza
    Nov 30 2022
    Atiba de Souza knows how important video marketing is to the growth of your business. He is a speaker and CEO of video marketing agency Client Attraction Pros, and I\'m excited to share his wisdom with you in this episode. He mixes the power of video with the magic of SEO, and what you have is a recipe for business success.
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    Less than 1 minute
  • 86: How to Make Your YouTube Channel Stand Out with Jason Lavarias

    86: How to Make Your YouTube Channel Stand Out with Jason Lavarias
    Oct 29 2022
    Everyone has a story to tell. The mission of the Video Bootcamp is to help you tell that story better on video. Why? Because if you can show up as yourself on camera, you will enjoy creating more content, you will stand out in your space, and you will become the recognized expert in your industry. There\'s no better example of that than Jason Lavarias. He flies drones, he\'s a veteran, and now he\'s a video creator thanks to his experience in the Video Bootcamp. In this show, we\'re talking about Jason\'s YouTube channel and the things he can do to optimize it for more views and engagement.
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  • 85: How To Achieve Expert Status Through Video With Misty Leinberger

    85: How To Achieve Expert Status Through Video With Misty Leinberger
    Oct 31 2020
    How can video help to establish you as an expert in your industry? Listen to this interview I did with Video Bootcamp student Misty Leinberger. Hear how she is systematically and successfully using video to connect with new clients around the country.
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  • 84: YouTube Tips To Grow Your Channel With Erin Busbee

    84: YouTube Tips To Grow Your Channel With Erin Busbee
    Jul 4 2020
    Today, we’re diving deep into YouTube. I have always been a fan of YouTube as a public storage location for videos that my clients and students create. But I’m looking at YouTube in a much different light these days. As a search engine, as a place to create relationships, I’m seeing more and more that intentionally spending time to grow your YouTube presence is a smart move. If that’s you, if you see the possibility of using YouTube to grow an audience, connect with clients, and grow a stream of income, then you will love my conversation with Erin Busbee. Over the last six years, Erin has grown her YouTube Channel to more than 325 thousand subscribers. Think about that for a moment. 325-thousand. That’s a lot of subscribers. And a lot of impact. And a lot of time. There are two things we talked about that I can’t stress enough - that we have to be so very focused on our audience, really dialed in, and once you figure out what your audience needs to hear, then you create the systems to make videos that tie into your message. Here\'s what you\'ll learn in this episode: *The one question you can ask yourself if you\'re trying to figure out your next path *What is affiliate marketing? *Erin\'s content creation process *What you can outsource - and why you should *What YouTube is prioritizing and pushing right now *Four things you should focus on if you\'re going all in on YouTube right now Here are links mentioned in this episode: *Get Erin\'s Wardrobe Basics Checklist here *Check out Erin\'s YouTube Channel here *Want to learn more about the Video Bootcamp? Click here for details *Get on our WAITLIST: CherylTanMedia.com/Waitlist *YouTube.com/CherylTan *CherylTanMedia.com/Resources *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get the guide: “10 Ways To Ace Your Video Strategy.” Click here to download it. *Take the survey – What questions do you have about video marketing, YouTube marketing and video strategy? Click
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  • 83: What Makes A Great Podcast Guest With Kelly Glover

    83: What Makes A Great Podcast Guest With Kelly Glover
    Jun 22 2020
    Today, we’re talking about podcasts. And what you’ll learn from our guest, Kelly Glover, the CEO of The Talent Squad, will help you stand out, whether you’re a guest on someone’s podcast or YouTube show or weekly Facebook live. I loved my conversation with Kelly and there are invaluable takeaways in our discussion, like what things you can do to be the very best podcast guest - the one the host remembers in a good way, the critical steps you should take before coming on anyone’s show, and the one thing you need to do before sending a podcast pitch. Here\'s what you\'ll learn in this episode: *The #1 thing to help you enjoy producing your podcast more *What makes a great podcast guest *Steps you can take to prepare yourself before being interviewed on a show *Growing a business using skills you developed in a past career *The importance of research before you start pitching yourself on podcasts *How you can create podcast \"seasons\" and why that may be the more effective way to serve your audience Here are links mentioned in this episode: *Want to learn more about the Video Bootcamp? Click here for details *Connect with Kelly Glover, CEO of The Talent Squad, here *Get on our WAITLIST: CherylTanMedia.com/Waitlist *YouTube.com/CherylTan *CherylTanMedia.com/Resources *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get the guide: “10 Ways To Ace Your Video Strategy.” Click here to download it. *Take the survey – What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.
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