How do you go from running a PR agency for 15 years to creating the world's best lip balm using a by-product from sheep's wool? Founder and CEO of Lanolips Kirsten Carriol sits down with Elle Ferguson to share how she grew up surrounded by the smell and feel of lanolin on her family sheep farm in South Australia and why she refused to take shortcuts to create an iconic skincare product adored by Gigi Hadid, Rosie Huntington-Whiteley and Kim Kardashian. *Spoiler alert* This episode contains stories of how the idea for the brand came to Kirsten in a taxi in Paris, how Lanolips was initially launched with quirky and kitsch branding and the importance of just diving in and taking a risk without over-thinking!

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When Film and MTV Director Georgie Greville and Beauty Editor and E-Style host Zanna Roberts Rassi met by chance at NYC creative hub Milk Studios, their lives and careers changed forever! Co-Founders of Milk Makeup Zanna and Georgie share with host Elle Ferguson how their incredible clean and multifunctional makeup brand was born out of the same studio that Kanye dropped an album and countless other incredible creatives made magic; and how they successfully presented their product deck to Sephora with no product to speak of! Spoiler alert* This episode contains stories about what it’s like to experience imposter syndrome in a room with Jen Atkin, Charlotte Tilbury and Anastasia, why tapping into what the world needs along with what you deeply care about will give energy and longevity to your idea, and why energy is everything!

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How do you go from being a professional dancer touring the world with the likes of Beyonce and dancing on The Great Gatsby, to becoming a highly sought-after Pilates instructor training incredible clients like Kaia Gerber? Elle Ferguson sits down with Co-Founder and Director of The Pilates Class, Jacqui Kingswell to find out how her love of movement started when she was just three years old and how the knowledge she gained through spending her life in the studio inspired her to create her business.*Spoiler alert* This episode contains stories about Jacqui teaching hip hop to Indigenous kids in remote communities across Australia, how she was quick to pivot her business and take her studio classes online when Covid hit, and how she learns from her career failures - no matter how big they seem at the time!

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