How do you go from running a PR agency for 15 years to creating the world's best lip balm using a by-product from sheep's wool? Founder and CEO of Lanolips Kirsten Carriol sits down with Elle Ferguson to share how she grew up surrounded by the smell and feel of lanolin on her family sheep farm in South Australia and why she refused to take shortcuts to create an iconic skincare product adored by Gigi Hadid, Rosie Huntington-Whiteley and Kim Kardashian. *Spoiler alert* This episode contains stories of how the idea for the brand came to Kirsten in a taxi in Paris, how Lanolips was initially launched with quirky and kitsch branding and the importance of just diving in and taking a risk without over-thinking!

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When Film and MTV Director Georgie Greville and Beauty Editor and E-Style host Zanna Roberts Rassi met by chance at NYC creative hub Milk Studios, their lives and careers changed forever! Co-Founders of Milk Makeup Zanna and Georgie share with host Elle Ferguson how their incredible clean and multifunctional makeup brand was born out of the same studio that Kanye dropped an album and countless other incredible creatives made magic; and how they successfully presented their product deck to Sephora with no product to speak of! Spoiler alert* This episode contains stories about what it’s like to experience imposter syndrome in a room with Jen Atkin, Charlotte Tilbury and Anastasia, why tapping into what the world needs along with what you deeply care about will give energy and longevity to your idea, and why energy is everything!

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How do you go from being a professional dancer touring the world with the likes of Beyonce and dancing on The Great Gatsby, to becoming a highly sought-after Pilates instructor training incredible clients like Kaia Gerber? Elle Ferguson sits down with Co-Founder and Director of The Pilates Class, Jacqui Kingswell to find out how her love of movement started when she was just three years old and how the knowledge she gained through spending her life in the studio inspired her to create her business.*Spoiler alert* This episode contains stories about Jacqui teaching hip hop to Indigenous kids in remote communities across Australia, how she was quick to pivot her business and take her studio classes online when Covid hit, and how she learns from her career failures - no matter how big they seem at the time!

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With clients like Naomi Campbell, Cindy Crawford, Oprah, Madonna, Elle Macpherson and Kim Kardashian, it’s no surprise that Anastasia Soare is hailed as the iconic Eyebrow Queen! The CEO and Founder of Anastasia Beverly Hills shares with host Elle Ferguson how she worked 18 hour days as a beauty therapist in a new country before starting an eyebrow category that didn't exist in the beauty business, and why creating her signature products fulfilled her ambition to have a global presence for everyone to experience her brand. *Spoiler Alert* This episode contains stories of how Anastasia started from zero and got ahead of the trends from the beginning, even when no one believed eyebrows would be anything, how she developed her Golden Ratio eyebrow shaping method to accentuate each person's facial features and why she has her sights set on doing the Queen's eyebrows!

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How do you go from studying political science at Yale University to landing a job as assistant to Editor-in-Chief of Vogue, Anna Wintour? Rey Vakili was on track to becoming a lawyer but a chance encounter and a ‘say yes’ attitude led to her to living the Devil Wears Prada dream! She's now the Managing Director of LTK Australia, the largest influencer marketing platform in the world, that allows content creators to monetise their content through shoppable links, global collaborations and their LTK Shop. Host Elle Ferguson talks to Rey about how being an assistant let her see every aspect of the fashion industry and its influence on everything, why LTK are a pioneer in the creator economy and why any time you feel like you want to quit you should just work harder!

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How do you go from interning at fashion magazines to becoming Beyoncé's personal stylist? Emmy Award-Winning costume designer Zerina Akers shares with host Elle Ferguson how she went from working in retail fitting rooms to assisting in styling commercial shoots for Avon and Macy's, to landing Beyoncé as her first client! Zerina shares why she founded Black Owned Everything, a marketplace providing a space for Black designers to be recognised and why it’s so important to shine the light on emerging artists. *Spoiler alert* This episode contains stories about how Zerina came to style the iconic black topper hat look for Beyonce's ‘Formation’ video, the power of creating something to leave a lasting legacy as a symbol and not just an outfit, and how she had to prove herself when nobody knew who she was!

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How do you go from being a video editor to creating an iconic Byron Bay fashion label loved by global celebrities? Co-founder of Spell, Lizzy Abegg shares with host Elle Ferguson why she joined forces with her sister to create the brand, how her childhood of creativity paved the way to becoming a natural storyteller and why she was never interested in fashion! *Spoiler Alert* This episode contains stories of the brand starting out at local markets before using social media to create a straight-to-consumer product, why not knowing the rules meant they didn’t have to follow any, and the valuable lessons the brand learnt from public failure!

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How do you go from growing up in a small coastal town to creating fine jewellery that is worn and loved by Hailey Bieber, Gigi Hadid, Miley Cyrus and the Kardashian sisters? Founder and Creative Director of jewellery label BabyAnything Lucie Ferguson shares with her sister, host Elle Ferguson where her passion for crafting fine jewellery began and how she takes inspiration from their mum's creativity and the world around her. *Spoiler Alert* This episode contains stories of Lucie growing with her original market stall customers and why she creates pieces imbued with meaning and talismans for your life journey, how she channeled her immense grief into creating a thriving business, and why she hid in a storeroom when Alanis Morissette came into her store to meet her!

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