• The Changing Media Landscape: Balancing Resonance and Revenue

  • Sep 11 2024
  • Length: 23 mins
  • Podcast

The Changing Media Landscape: Balancing Resonance and Revenue

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  • Summary

  • Jason Parks is back with BarkleyOKRP Chief Media Officer, Reshma Karnik, and Sean Corcoran, President of Media and Analytics. They explore how the media landscape continues to change, and why it’s making media management increasingly complex. Are brand stories getting lost in the rush to performance media? Is it possible to build a roadmap for […]
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