In part eight of the Protecting the Goose that Lays the Golden Eggs series, hosts Chris McAllister and Laci LeBlanc explore the power of simplification for real estate professionals. As the real estate market undergoes major changes, simplifying your approach isn’t just beneficial—it’s essential. Inspired by the concept of simplifying vs. multiplying, they discuss how to cut through complexity, increase client trust, and ensure long-term success by delivering real value.

Listen in for actionable insights on how to make your processes more straightforward and empower clients to make informed decisions. Discover why simplifying can reduce stress, create efficiencies, and increase your business resilience in a changing market.

Key Takeaways:

1. Embrace a Simplified Mindset: Focus on clarity and minimize complexity. Use Costco’s snack bar model (simple, consistent, high-value offerings) rather than the overly complicated Starbucks model.
2. Empower Clients with Transparency: Keep clients informed at every step with clear, jargon-free explanations of their options and control over the process.
3. Value-Focused Communication: Demonstrate to clients how your experience benefits them directly. Avoid “I” statements and concentrate on how you can help them achieve their goals.
4. Build Long-Term Relationships: Set yourself up as a trusted advisor by nurturing relationships beyond the transaction. This relationship-based approach is essential for generating future business and referrals.
5. Eliminate Unnecessary Complexity in Processes: Let go of practices that no longer serve you and focus on what's effective and valuable for clients.

Quotable Moments:

• “Simplification reduces stress, creates efficiencies, and gives you clarity to operate effectively.” – Chris McAllister
• “Empowering clients with knowledge and transparency builds trust and makes the real estate process smoother for everyone.” – Laci LeBlanc
• “Be a Costco hot dog, not a Starbucks double-shot, venti Frappuccino with oat milk and extra whip.” – Laci LeBlanc

Actionable Steps:

1. Start Simplifying Today: Choose one area of your business to simplify for your clients, whether it’s communication style, contracts, or explaining commission structures.
2. Empower Clients through Transparency: In your next client meeting, focus on providing clear options and control over the process, making clients feel informed and valued.
3. Build Long-Term Relationships: Reach out to a past client to offer advice or updates, reinforcing that you’re a resource for their ongoing real estate needs.

Resources Mentioned:

• Simplifier-Multiplier Collaboration by Dan Sullivan – Inspiration for understanding the power of simplification and multiplication in business.

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In this episode of the Connect, Practice, Track and Grow podcast, hosts Chris McAllister and Laci LeBlanc continue their 12-part series titled "Protecting the Goose that Lays the Golden Eggs." In Part 7, we delve into a refreshing and transformative mindset for real estate professionals: JOMO – the Joy of Missing Out.

We explore how shifting from the Fear of Missing Out (FOMO) to JOMO can help you make more intentional choices that align with your long-term goals, improve your client relationships, and prevent burnout. Tune in to discover how embracing JOMO can foster peace, presence, and profitability in your real estate business.

Key Takeaways:

• FOMO vs. JOMO: Understanding the difference between the Fear of Missing Out and the Joy of Missing Out, and how they influence decision-making in real estate.
• The Negative Side of FOMO: FOMO can lead to anxiety, overcommitment, and chasing opportunities that don't align with your strengths or business goals, often leading to burnout.
• Embracing JOMO for Long-Term Success: JOMO promotes peace, focus, and presence. It allows you to prioritize quality relationships and opportunities that truly matter to your growth and profitability.
• Unique Ability: How JOMO helps you focus on your unique abilities and strengths, enabling you to say no to distractions and yes to the right opportunities.
• Making Intentional Choices: JOMO isn't about ignoring opportunities, but about making choices that align with your values, strengths, and long-term vision.
• Real Estate Application: In the wake of changes like the NAR settlement, how adopting a JOMO mindset can help real estate professionals stay focused on what truly matters—building relationships, articulating value, and avoiding commoditization.

Quotable Moments:

• "FOMO can be a double-edged sword: while it can motivate us to seize opportunities, it can also lead us to overcommit and lose sight of what really matters." – Chris McAllister
• "JOMO is not about complacency or ignoring opportunities, it's about making intentional choices that serve your long-term goals." – Chris McAllister
• "By embracing JOMO, you focus on clients who share your values, helping you build deeper, more authentic relationships that are mutually beneficial." – Laci LeBlanc

Actionable Steps:

1. Identify One Area to Embrace JOMO: Start small by identifying one aspect of your business where you can apply the JOMO mindset and focus on what truly aligns with your goals.
2. Develop Your Unique Value Proposition: Craft a mission statement that articulates your unique value and what sets you apart from the competition. This will help you focus on building meaningful relationships and cultivating long-term success.
3. Stay Aware, But Don’t Be Led by Fear: Use FOMO strategically to stay alert to market trends but don’t let it distract you from your core strengths or long-term goals.

Resources Mentioned:

• Tim Ferriss Podcast featuring Sarah Silverman discussing the Joy of Missing Out (JOMO)

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In this episode of the Connect Practice Track & Grow Podcast, Chris McAllister and Laci Leblanc dive into the natural seasonality of the real estate market and how you can use it to your advantage.Discover the importance of aligning your energy with the rhythms of the business, knowing when to push hard and when to pull back, and how to plan your year for maximum productivity and personal fulfillment.Chris shares practical insights on balancing work with well-deserved rest, recognizing key times to be 'all in,' and how to avoid burnout by working smarter, not harder.Whether you’re navigating the busy spring and summer markets or reflecting on your business during the slower months, this episode will help you master the flow of your real estate career.Don’t miss out on this essential guide to thriving in real estate—tune in now and learn how to make the natural rhythms of the market work for you.

SHOW HIGHLIGHTS

I discuss the significance of understanding and leveraging the natural rhythms and cycles of the real estate business for professional success and personal fulfillment.

I share my personal journey of overcoming work fixation and anxiety by aligning with the industry's natural ebb and flow.

We highlight the critical importance of work-life balance for real estate professionals, emphasizing the necessity of taking time off to avoid burnout and ensure peak performance.

We explore the benefits of marking national holidays and long weekends as free days to maintain well-being and build a balanced professional image.

We stress the importance of automating business activities and maintaining consistent communication with past clients to sustain productivity and build referrals.

We delve into the seasonal dynamics of real estate, noting how different months like July and August have distinct focuses, from contract signing to closing deals.

We emphasize the value of reflective practices and planning techniques, such as the "start, stop, continue" method, to organize thoughts and plan future actions effectively.

We discuss the importance of coaching and self-assessment in gaining clarity and making changes for future success.

We touch on the significance of the holiday season for nurturing relationships and making personal connections with clients and referral partners.

We encourage taking time for year-end recovery and celebrating accomplishments, while preparing for the upcoming year with renewed energy and focus.

LINKS

Join me on the Connect Practice Track and Grow Podcast

Download your FREE copy of Eight Success Mindsets Of The NEW Real Estate Professional and learn how to craft a career worth pursuing and a life worth living.

Visit Career With ROOST and find out of ROOST Real Estate Co. is the new way forward you’ve been looking for.

Visit ROOST Real Estate and find the real estate training support triangle

TRANSCRIPTChris: Hi everyone and welc

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In this captivating episode of the Connect Practice Track & Grow Podcast, hosts Chris McAllister and Laci Leblanc delve into part 5 of the 12-part series, "Protecting The Goose That Lays The Golden Eggs” titled "The 4 Stages of Lifelong Improvement and Professional Development".This episode explores the dynamic journey of personal growth and professional development in the real estate industry.Join Chris and Laci as they uncover the four crucial stages that real estate professionals navigate throughout their careers:Stage 1: The Foundation of Technical Proficiency Discover the importance of mastering essential tools of the trade, from contracts to digital platforms. Learn why many professionals get stuck at this stage and how to move beyond mere technical proficiency to create lasting client relationships and build a sustainable business.Stage 2: The Quest for Growth Explore the pivotal stage where professionals yearn for expansion beyond routine. Understand the critical choices faced at this juncture, including aligning personal ambitions with a brokerage’s vision and making strategic changes to foster growth and new opportunities.Stage 3: The Achievement of Status Learn about the significance of earning respect and status within the community. Chris and Laci discuss why reaching this milestone is just another step in a meaningful career and how to avoid complacency by continuing to improve and evolve.Stage 4: The Pursuit of Excellence Dive into the final stage characterized by continuous learning and curiosity. Discover how seasoned professionals view their careers as an ongoing investment, focusing on deepening expertise and embracing personal and professional development.In this episode, you'll find inspiration, actionable tips, and valuable lessons on how to embrace growth, pursue excellence, and invest in yourself. Whether you're a seasoned real estate professional or just starting out, this episode offers practical insights to help you generate more leads, book more appointments, close more deals, and ultimately achieve long-term success.

SHOW HIGHLIGHTS

We explore the four stages of professional growth in a realtor's career: technical proficiency, the quest for growth, achieving status, and pursuing excellence.

The role of coaching and mentorship is emphasized as critical in navigating these stages effectively, with personal anecdotes underscoring their importance in professional development.

Technical proficiency is foundational, involving mastery of essential tools like MLS logins, contract completion, and CRMs. These skills are non-negotiable for success in real estate.

The episode discusses impending changes in the real estate industry set to take effect on August 16th, 2024, stressing the need for agents to adapt and refine their technical skills.

Achieving status in real estate goes beyond public recognition or sales numbers; it includes community involvement, financial stability, and personal freedom.

The transition from chasing extrinsic rewards to striving for intrinsic motivations is highlighted, with continuous learning and leveraging experiences as key to sustaining high performance.

The episode underscores the importance of aligning with the right brokerage and surrounding oneself with suppor

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In today's episode of the Connect Practice Track & Grow Podcast, we delve into the fourth part of our 12-part series, "Protecting The Goose That Lays The Golden Eggs." Titled “Introverted Or Extroverted? Unleash Your Natural Unfair Advantages For The Win.”This episode is all about understanding and leveraging your unique strengths in the real estate industry.Join hosts Chris McAllister and Laci Leblanc as they explore the distinct advantages that both extroverted and introverted real estate agents bring to the table. From energetic networking and strong verbal communication to deep listening skills and thoughtful preparation, we discuss how these traits can be harnessed for success.Whether you identify as an extrovert, introvert, or somewhere in between, this episode offers valuable insights into how you can maximize your natural tendencies to thrive in your career. Learn how to build meaningful client relationships, leverage technology, and create a sustainable real estate practice that plays to your strengths.Tune in to discover your own 'unfair' advantages and how to use them to add unique value to your clients. Don’t miss out on this opportunity to enhance your real estate strategy and protect your golden opportunities.Subscribe now to discover actionable tips, timely lessons, and inspiring stories that will help you generate more leads, book more appointments, close more deals, and ultimately make more money. This episode is packed with valuable content to help you become a better real estate professional and achieve your business goals.

SHOW HIGHLIGHTS

Chris discusses the unique strengths of both introverted and extroverted real estate agents, emphasizing the importance of understanding and leveraging these traits for long-term success.

We explore how extroverts' natural enthusiasm and networking abilities can be balanced with effective follow-up techniques and planning to maximize their potential.

We describe practical tools like tap tags and structured phrases that can help introverts ease social interactions and leverage their meticulous communication approach.

Chris and I delve into the risks and rewards unique to each personality type, and how building a balanced and supportive company culture can benefit everyone.

We reflect on the emotional concept of "home" and its impact on creating meaningful client connections in the real estate industry.

We discuss how extroverts can harness their enthusiasm for collaborative teamwork while being mindful of not dominating conversations and creating space for introverted colleagues.

Chris shares insights on how introverts' deep listening skills and thorough preparation can lead to significant advantages in understanding and meeting clients' needs.

We explore how introverts can use technology for digital marketing, virtual tours, and efficient communication to complement their strategic networking approach.

Chris emphasizes the value of finding the right broker who can support and complement an agent's natural tendencies, enhancing their overall success in real estate.

We discuss how introverts and extroverts can learn from each other and balance their strengths and weaknesses, ultimately creating a more effective and supportive real estate enviro

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This is the 3rd of a 12-part series called Protecting The Goose That Lays The Golden Eggs called Finding Opportunity In Your Unique Ability.In this episode, Chris and Laci discuss Dan Sullivan's concept of Unique Ability, a powerful idea that emphasizes leveraging your natural talents, passions, and skills to create opportunities and achieve long-term success in real estate.Join us as we discuss how identifying and focusing on your unique ability can lead to greater efficiency, personal satisfaction, and substantial business growth.Here's what you can expect:• Insights on how to identify and leverage your unique abilities for maximum impact.• Practical steps and tools, including Fascinate by Sally Hogshead, Kolbe Index, Myers-Briggs Type Indicator, and Clifton StrengthsFinder, to understand your strengths and how to utilize them effectively.• Strategies for focusing on high-impact activities, delegating tasks, and building a supportive environment that complements your unique abilities.• Tips on continuous improvement and personal development to ensure ongoing success and fulfillment.Tune in to discover actionable tips, timely lessons, and inspiring stories that will help you generate more leads, book more appointments, close more deals, and ultimately make more money. This episode is packed with valuable content to help you become a better real estate professional and achieve your business goals.

SHOW HIGHLIGHTS

Chris and Laci discuss the concept of "Unique Ability" introduced by Dan Sullivan, which focuses on leveraging a combination of talents, passions, and skills to achieve long-term success.

They explore various self-assessment tools like Myers-Briggs, Colby, Fascinate, and CliftonStrengths that help individuals reconnect with their authentic selves and identify their unique abilities.

Chris shares his personal experience with these tools and how identifying his unique abilities has been transformative for his career and happiness.

Laci and Chris emphasize the importance of aligning team roles with individual strengths, highlighting how tools like the Colby Index can optimize team performance and satisfaction.

They discuss the significance of the CliftonStrengths Finder tool and how understanding top strengths can enhance personal and professional growth.

Chris reflects on the role of unique abilities in aligning with a business's mission, vision, and purpose, drawing insights from Jim Collins's "Beyond Entrepreneurship 2.0."

They talk about practical strategies for focusing on high-impact activities, delegating tasks outside one's unique ability, and building a supportive team environment.

Laci and Chris delve into how unique abilities can be particularly beneficial in specialized fields like property management, where specific tasks demand matching strengths to roles.

They highlight the concept of creating a unique ability team, using Chris, Laci, and their graphic designer Kylie as an example of effective collaboration.

Chris outlines his evolving vision for Roost Real Estate Company, focusing on the idea that "Roost equals home" and how this vision informs their business strategies and daily tasks.

LINKS

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This is the SECOND of a 12-part series called Protecting The Goose That Lays The Golden Eggs.A defining characteristic of The NEW Real Estate Professional is the ability and motivation to take care of themselves FIRST before trying to take care of anyone else. This mindset ensures that their success, both personally and professionally, is sustained over the course of their lifetime.Taking care of yourself is not just about playing defense. It’s about playing to win versus playing not to lose.In this second episode of the series, Chris and Laci discuss the simple universal truth that professionals create their own opportunities.The truly successful among us don’t sit around and wait for the phone to ring or wait for others to magically come to the conclusion that they are the best person to sell their property.The NEW Real Estate Professional first masters their PRACTICE, then, identifies what makes them unique, and finally, crafts compelling offers that make the value they bring to the market self-evident.Most importantly, they CONNECT with others to promote and communicate their unique value in the market.In short, real estate professionals create their own opportunities.I guarantee you that by listening to this episode you will find inspiration, timely lessons, actionable tips / tricks, daily habits and mindsets you can use in your business to generate more leads, book more appointments, write more contracts, close more deals, earn more referrals, and make more money

SHOW HIGHLIGHTS

We discuss the significance of self-care for real estate professionals, emphasizing that prioritizing personal well-being is essential for sustained success in both personal and professional spheres.

I highlight the irony of entrepreneurial freedom leading to a workaholic lifestyle, underscoring the need for real estate agents to set boundaries to avoid burnout and maintain a healthy balance.

Laci and I explore the shift towards a customer-centric approach in real estate, suggesting that building strong relationships with clients is key to career growth and success in the industry.

We predict an industry transformation where agents who have focused on relationships will thrive, while those who haven't may struggle or exit the field due to changes in the market and industry expectations.

The conversation covers the role of real estate professionals as market makers, advocating for a proactive approach in connecting buyers and sellers rather than passively waiting for the market to present opportunities.

We talk about the importance of specialization and niche marketing in real estate, sharing personal anecdotes to demonstrate how leveraging one's unique interests and strengths can lead to business success.

I address the dangers of professional stagnation and 'quiet quitting,' urging agents to remain curious and continuously seek new opportunities to prevent a decline in their business.

We discuss the mindset shift necessary for success in real estate, focusing on the power of a positive attitude, the support of a like-minded network, and the consumption of constructive information.

The episode concludes with a reminder to adhere to foundational principles and to trust that with the right approach and mindset, things will f

P.S. Want more practical tips for growing your real estate business? Our ever-growing library of books, blog posts, podcast episodes, masterclasses, documents, and other tools is at your fingertips.

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This is the first of a 12-part series called Protecting The Goose That Lays The Golden Eggs.Part of being a professional, and perhaps the most distinguishing characteristic of The NEW Real Estate Professional, is the ability and motivation to take care of yourself.Taking care of yourself is not just about playing defense. It’s about making sure you are always putting yourself in a position to succeed.That means building a business that works for you, becoming personally bulletproof both financially and from a mental and physical health perspective, and creating a life you want to live for yourself and those you care about.Chris and Laci kick off this series with a discussion about boundaries. The mark of The NEW Real Estate Professional is their ability to set boundaries in life and business.Boundaries include some basic time blocking but also include setting limits on who gets your attention when and why.It’s about adopting the mindsets you need to create the daily routines that allow you to be the best you can for your clients and family, and for yourself.I guarantee you will find inspiration, timely lessons, actionable tips / tricks, daily habits and mindsets you can use in your business to generate more leads, book more appointments, write more contracts, close more deals, earn more referrals, and make more money.

SHOW HIGHLIGHTS

We discuss the importance of self-care for real estate professionals, addressing the guilt associated with taking time off and the necessity of scheduling rest to maintain productivity.

Laci and I reflect on the challenges of balancing work and personal well-being, emphasizing that you can't pour from an empty cup and the need for self-care routines.

We examine the critical role of setting boundaries for personal well-being and business success, including the value of time blocking and adopting the right mindset.

I share my personal experience with establishing specific work hours and protecting weekends to increase productivity and avoid burnout.

We talk about differentiating between client and customer access levels, with clients receiving preferred access, and the use of tools like 8x8 and Google Voice for boundary setting.

The discussion covers the importance of being fully present in one-on-one meetings with clients, and the courtesy of setting expectations for communication response times.

We emphasize that setting professional boundaries early in a real estate career is crucial for preventing burnout and maintaining a sustainable work-life balance.

I admit my struggle with disconnecting from technology and the aspiration to take extended time off while running my business effectively.

We touch on the excitement around the upcoming solar eclipse and its impact on family and community engagement, as well as the value of taking holidays off.

Laci and I highlight that professionals in real estate should approach client relationships with a structured plan and presentation, similar to other professions like doctors and lawyers.

LINKS

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Download your FREE copy of Eig

P.S. Want more practical tips for growing your real estate business? Our ever-growing library of books, blog posts, podcast episodes, masterclasses, documents, and other tools is at your fingertips.

Learn More >>> The All Things Real Estate Resource Hub