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In this informative podcast, we’ll chat with Big Red Jelly co-founder Josh Weber about the ins and outs of branding & digital marketing. From the start of Big Red Jelly in 2017, he’s been at the forefront of developing practical, creative, and results-driven digital strategies.

Key Takeaways from the Episode:

• Background and Foundation: Learn about Josh’s origins in New Zealand and how he moved to Utah to share his love of innovation and entrepreneurship with his brothers. Find out how Big Red Jelly’s culture was shaped by these experiences.
• Brand Building Essentials: Josh’s keywords are “show up, be active, and exceed expectations.” It’s not about talent; it’s about making a difference.
• Pivoting During Challenges: Learn more about Big Red Jelly’s transformation from a full-service digital marketing agency into a full-service branding & online presence company, paving the way for long-term growth and success.
• Strategic Branding and Marketing: In this article, Josh discusses the importance of branding in business and how a successful brand strategy goes beyond a company's appearance.

Actionable Advice:

• Harnessing Brand Power: Learn how to use branding to create a unique and memorable brand identity that speaks to your audience.
• Tactical Brand Positioning: In this article, Josh explains how your business can win in your market by understanding and capitalizing on your strengths.
• Utilizing AI and Technology: How Big Red Jelly uses AI to streamline processes, increase productivity, and drive innovation in branding and marketing.

If you’re an entrepreneur, marketer, or business owner looking to improve your brand's reach and digital presence, this episode is for you. Whether you’re a seasoned pro or just getting started, Josh’s insights will help you build and maintain a strong brand in today’s highly competitive market.

Get in contact with Josh:
LinkedIn: https://www.linkedin.com/in/josh-webber/
Website: https://bigredjelly.com/

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Unleashing Creativity in Marketing with Makenzie Jamias

In this informative podcast, host Eli Adams talks to an experienced design director at Amazon e-commerce agency Evolved Commerce. Makenzie talks about her journey from a turbulent childhood shaped by a lack of creativity in her family to today’s leading design and marketing agency for e-commerce companies.

Key Insights from Makenzie Jamias

- The Convergence of Design and Marketing:*Makenzie talks about how effective design isn’t just about looking good on the face of it, but also about making strategic design choices that prioritize the customer, making sure the design is not only visually appealing but also effective in marketing.
- Customer-Centric Design Philosophy: She stresses the importance of “customer journey design”, meaning that each piece of content should be designed to solve a customer’s pain points and support a purchase decision.

Professional Journey:

- Makenzie discusses her early love of design during high school, and how a chance meeting with a graphic designer paved the way for her career. She also talks about her academic transition from graphic design to design management after some initial struggles in college, which she credits with broadening her skillset and preparing her for the multi-faceted opportunities of her career.
- As she moves into her new role with Evolved Commerce Makenzie shares what it’s like to be a design director at a marketing-centric agency and how she and her team optimize Amazon listings for improved consumer engagement and conversions.

Personal Insights and Growth:

- Makenzie talks about the struggles of moving around a lot as a kid and how those struggles shaped her resilience and creativity.
- Makenzie’s work at her agency isn’t the only thing she’s passionate about. She’s also an instructor for Utah Valley University’s content marketing program, teaching future marketers the ropes.

Episode Highlights:

- Understanding the Integration of Design in Marketing: How Design Influences Consumer Behaviors and Decision-Making
- Career Challenges and Overcoming Adversity: Makenzie talks about her challenges and triumphs along the way, sharing experiences that many professionals can relate to.

Whether you’re a designer just starting out, or a marketer who’s looking to learn more about design, or you’re just curious about the ever-changing e-commerce landscape, this episode will provide you with valuable insights and inspiring stories as you explore how combining creativity with marketing can be a game-changer in the e-commerce world and beyond. Join Makenzie and Eli to hear all about it!

Get in touch with Makenzie:
LinkedIn: https://www.linkedin.com/in/makenziejamias/

Don't forget to help us grow by subscribing and liking us on YouTube!

Go to TheDigitalRevolutionPodcast.com to learn more!

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• Did you enjoy this episode? If so, please leave a short review.

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The Mastermind Behind The Stanley Cup Going Viral With Dell Hudman

Dell Hudman discusses advanced digital marketing strategies on the Digital Revolution Podcast with host Eli Adams. Dell Hudman is a digital marketing expert with over 20 years of experience in improving e-commerce & digital strategies across multiple industries. She talks about her journey from pioneering internet marketing to creating viral campaigns that connect with millions of people.

Key Insights and Strategies

• Viral Campaigns and Social Commerce: Dell talks about her role in Stanley Tumblr’s viral marketing campaign, which generated more than 2.3B views. She also explains why it’s important to select the right digital channels and influencers for viral campaigns and social commerce.
• Digital Marketing Evolution: Having worked at Eddie Bauer and Zumiez’s, Dell has a deep understanding of how digital marketing has changed and what strategies still work to engage today’s customers. She’s also a professor at U.W.

Tactical Advice for Digital Marketers

• Integrated Marketing: Discover how to sync your marketing campaigns across channels to create a unified and successful marketing campaign.
• E-commerce Optimization: Whether you’re looking to improve targeted advertising, improve shopping ads, or integrate social commerce into your e-commerce platform, Dell has the actionable tips you need to make your shopping experience better.
• SEO and Local Marketing: Learn how to use SEO and local marketing to win and keep customers in today’s ever-changing digital world.

Episode Highlights

• When it comes to digital marketing, Dell talks about the pros and cons, the importance of a well-thought-out marketing plan, and the need for consistency across marketing channels.
• She provides tips on how to take advantage of new technologies and platforms, such as artificial intelligence (AI) and search engine algorithms (SEO), to stay ahead of the competition in the digital world.
• We’ll also talk about how to manage customer relationships and back-office operations during high-profile campaigns.

This episode is an essential podcast for anyone who wants to learn more about the latest digital marketing trends and listen to one of the most experienced digital marketers in the industry. Whether you’re an owner of a small business or a marketing exec, Dell’s insights will help you navigate the digital marketing landscape with confidence.

Get in contact with Dell Hudman:
LinkedIn: https://www.linkedin.com/in/dellhudman/

Don't forget to help us grow by subscribing and liking us on YouTube!

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