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In this episode, we're thrilled to have Kason Olson join us. Kason is a digital marketing leader from Salt Lake City, Utah, who has triumphed over challenges such as ADD, ADHD, and dyslexia to become a beacon of inspiration in the marketing world. He currently leads digital marketing at Qubescan and is the founder of Arctic Marketing Solutions.

Highlights from the Episode:

• Introduction to Kason Olson: Dive into Kason's background and how he overcame significant challenges to excel in digital marketing.
• Milestone Model: Discover the three stages of Kason's innovative Milestone Model, designed to help businesses grow sustainably.
  • Stage One: Building a strong foundation with brand design, messaging, and website optimization.
  • Stage Two: Establishing trust with Google and visitors through SEO, reputation management, and compliance with WCAG and ADA standards.
  • Stage Three: Scaling businesses with paid ads, email marketing, and strategic growth initiatives.
• Importance of Compliance: Learn about the significance of making websites WCAG and ADA compliant to avoid legal issues and enhance accessibility.
• Tactical Advice: Practical tips for business owners who can't afford an agency. Kason shares insights on leveraging free resources, educating oneself, and utilizing online tools for effective digital marketing.

Why You Should Listen:

• Gain actionable insights from Kason’s vast experience in digital marketing.
• Understand how to navigate the complexities of building and scaling a business online.
• Learn the importance of a holistic marketing strategy and how different channels work together.

Episode Highlights:

• Kason’s inspiring journey from overcoming learning challenges to leading successful marketing initiatives.
• The detailed breakdown of the Milestone Model and its application in real-world scenarios.
• Practical advice for business owners on where to start and how to leverage free resources for digital marketing success.

📌 Don't Miss This Episode If:

• You're a business owner looking to enhance your online presence.
• You’re interested in learning about innovative marketing strategies.
• You want to understand how to make your website more accessible and legally compliant.

Tune in now and let Kason Olson guide you through the intricacies of digital marketing, helping you pave the way to success in the digital era!

Connect with Kason:

• LinkedIn
• Arctic Marketing Solutions

Host: Eli Adams Sponsored by: Fire Us Marketing - SEO Solutions for Digital Excellence

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On this episode of The Digital Revolution Podcast, we’re exploring the world of career development and female leadership with career coach and podcast host Nicole Harrop.

Nicole talks about how she went from overcoming personal challenges to becoming a well-known leader who empowers women in the workplace.

Episode Highlights:

• Getting to Know Nicole: Nicole was born and raised in Utah. Growing up with three sisters and two brothers, Nicole’s story is about perseverance and determination, from her childhood dream of working with dolphins to the struggles of high school.
• Career Path and Insights: Nicole’s professional success proves that high school isn’t the end of your career. From working in restaurants to being a top performer with Marriott Vacations, she shares the highs and lows of her career, including fast promotions and the downsides of layoffs.
• Empowering Women in Leadership: Nicole’s enthusiasm for empowering women is on full display as she discusses her digital products and coaching techniques for helping women take their careers to the next level without feeling overwhelmed.
• Digital Products and Future Leaders Program: Nicole discusses her work developing digital content that promotes career development and her leadership development efforts through the Future Leaders program.

Key Takeaways:

• Perseverance Through Setbacks: Nicole’s story serves as a sobering reminder that mistakes made in the past don’t mean you won’t succeed in the future.
• Empowering Others: Nicole’s coaching and digital products are designed to help people, especially women, reach their career goals.
• The Importance of Personal Branding: Nicole emphasizes the importance of personal branding and authenticity, particularly on LinkedIn.

Whether you’re on a journey of self-discovery or looking to motivate and lead, this episode is full of practical tips and inspiring stories highlighting the importance of perseverance and strategic career planning.

Get in touch with Nicole:

LinkedIn: https://www.linkedin.com/in/nichole-harrop/

Website: https://www.hellogrowvio.com/

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In this informative podcast, we’ll chat with Big Red Jelly co-founder Josh Weber about the ins and outs of branding & digital marketing. From the start of Big Red Jelly in 2017, he’s been at the forefront of developing practical, creative, and results-driven digital strategies.

Key Takeaways from the Episode:

• Background and Foundation: Learn about Josh’s origins in New Zealand and how he moved to Utah to share his love of innovation and entrepreneurship with his brothers. Find out how Big Red Jelly’s culture was shaped by these experiences.
• Brand Building Essentials: Josh’s keywords are “show up, be active, and exceed expectations.” It’s not about talent; it’s about making a difference.
• Pivoting During Challenges: Learn more about Big Red Jelly’s transformation from a full-service digital marketing agency into a full-service branding & online presence company, paving the way for long-term growth and success.
• Strategic Branding and Marketing: In this article, Josh discusses the importance of branding in business and how a successful brand strategy goes beyond a company's appearance.

Actionable Advice:

• Harnessing Brand Power: Learn how to use branding to create a unique and memorable brand identity that speaks to your audience.
• Tactical Brand Positioning: In this article, Josh explains how your business can win in your market by understanding and capitalizing on your strengths.
• Utilizing AI and Technology: How Big Red Jelly uses AI to streamline processes, increase productivity, and drive innovation in branding and marketing.

If you’re an entrepreneur, marketer, or business owner looking to improve your brand's reach and digital presence, this episode is for you. Whether you’re a seasoned pro or just getting started, Josh’s insights will help you build and maintain a strong brand in today’s highly competitive market.

Get in contact with Josh:
LinkedIn: https://www.linkedin.com/in/josh-webber/
Website: https://bigredjelly.com/

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Unleashing Creativity in Marketing with Makenzie Jamias

In this informative podcast, host Eli Adams talks to an experienced design director at Amazon e-commerce agency Evolved Commerce. Makenzie talks about her journey from a turbulent childhood shaped by a lack of creativity in her family to today’s leading design and marketing agency for e-commerce companies.

Key Insights from Makenzie Jamias

- The Convergence of Design and Marketing:*Makenzie talks about how effective design isn’t just about looking good on the face of it, but also about making strategic design choices that prioritize the customer, making sure the design is not only visually appealing but also effective in marketing.
- Customer-Centric Design Philosophy: She stresses the importance of “customer journey design”, meaning that each piece of content should be designed to solve a customer’s pain points and support a purchase decision.

Professional Journey:

- Makenzie discusses her early love of design during high school, and how a chance meeting with a graphic designer paved the way for her career. She also talks about her academic transition from graphic design to design management after some initial struggles in college, which she credits with broadening her skillset and preparing her for the multi-faceted opportunities of her career.
- As she moves into her new role with Evolved Commerce Makenzie shares what it’s like to be a design director at a marketing-centric agency and how she and her team optimize Amazon listings for improved consumer engagement and conversions.

Personal Insights and Growth:

- Makenzie talks about the struggles of moving around a lot as a kid and how those struggles shaped her resilience and creativity.
- Makenzie’s work at her agency isn’t the only thing she’s passionate about. She’s also an instructor for Utah Valley University’s content marketing program, teaching future marketers the ropes.

Episode Highlights:

- Understanding the Integration of Design in Marketing: How Design Influences Consumer Behaviors and Decision-Making
- Career Challenges and Overcoming Adversity: Makenzie talks about her challenges and triumphs along the way, sharing experiences that many professionals can relate to.

Whether you’re a designer just starting out, or a marketer who’s looking to learn more about design, or you’re just curious about the ever-changing e-commerce landscape, this episode will provide you with valuable insights and inspiring stories as you explore how combining creativity with marketing can be a game-changer in the e-commerce world and beyond. Join Makenzie and Eli to hear all about it!

Get in touch with Makenzie:
LinkedIn: https://www.linkedin.com/in/makenziejamias/

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The Mastermind Behind The Stanley Cup Going Viral With Dell Hudman

Dell Hudman discusses advanced digital marketing strategies on the Digital Revolution Podcast with host Eli Adams. Dell Hudman is a digital marketing expert with over 20 years of experience in improving e-commerce & digital strategies across multiple industries. She talks about her journey from pioneering internet marketing to creating viral campaigns that connect with millions of people.

Key Insights and Strategies

• Viral Campaigns and Social Commerce: Dell talks about her role in Stanley Tumblr’s viral marketing campaign, which generated more than 2.3B views. She also explains why it’s important to select the right digital channels and influencers for viral campaigns and social commerce.
• Digital Marketing Evolution: Having worked at Eddie Bauer and Zumiez’s, Dell has a deep understanding of how digital marketing has changed and what strategies still work to engage today’s customers. She’s also a professor at U.W.

Tactical Advice for Digital Marketers

• Integrated Marketing: Discover how to sync your marketing campaigns across channels to create a unified and successful marketing campaign.
• E-commerce Optimization: Whether you’re looking to improve targeted advertising, improve shopping ads, or integrate social commerce into your e-commerce platform, Dell has the actionable tips you need to make your shopping experience better.
• SEO and Local Marketing: Learn how to use SEO and local marketing to win and keep customers in today’s ever-changing digital world.

Episode Highlights

• When it comes to digital marketing, Dell talks about the pros and cons, the importance of a well-thought-out marketing plan, and the need for consistency across marketing channels.
• She provides tips on how to take advantage of new technologies and platforms, such as artificial intelligence (AI) and search engine algorithms (SEO), to stay ahead of the competition in the digital world.
• We’ll also talk about how to manage customer relationships and back-office operations during high-profile campaigns.

This episode is an essential podcast for anyone who wants to learn more about the latest digital marketing trends and listen to one of the most experienced digital marketers in the industry. Whether you’re an owner of a small business or a marketing exec, Dell’s insights will help you navigate the digital marketing landscape with confidence.

Get in contact with Dell Hudman:
LinkedIn: https://www.linkedin.com/in/dellhudman/

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In this engaging episode of the Digital Revolution Podcast, host Eli Adams welcomes Shea Drake, a seasoned marketing director with a rich background in SEO, digital PR, content strategy, and AI integration. Shea shares her journey from a passion for photography to becoming a leader in digital marketing, revealing how her early interests shaped her professional path.

Shea discusses the significant impact of AI on marketing efficiencies, explaining how advanced prompting and AI tools have revolutionized her approach, saving immense time and enhancing creativity. Her experience spans various sectors, including e-commerce and professional services, providing her with a unique perspective on the digital landscape.

Throughout the conversation, Shea offers in-depth insights into:

- The evolution of e-commerce and the crucial role of SEO and digital PR in driving sales.
- Strategic applications of AI in marketing, emphasizing how AI has transformed operational efficiencies.
- Best practices for integrating traditional marketing skills with modern digital tools to achieve superior outcomes.

The episode is rich with tactical advice for businesses looking to enhance their digital presence. Shea discusses several strategies, including:

- The importance of content as the cornerstone of digital marketing.
- How businesses can utilize AI to optimize processes and marketing strategies.
- The role of storytelling and emotional engagement in connecting with audiences.

Listeners will leave with a comprehensive understanding of the current trends in digital marketing, the potential of AI in shaping future strategies, and actionable tips for leveraging technology to drive business growth.

This episode is a must-listen for anyone interested in the intersection of technology and marketing, offering valuable lessons from a veteran in the field.

Get in contact with Shea:
Linkedin: https://www.linkedin.com/in/rasheadrake/

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In this captivating episode of the Digital Revolution Podcast, host Eli Adams engages in an insightful conversation with Christina Montoya, a copywriter and content marketing specialist with a heart for empowering women entrepreneurs in the health and wellness industry.

Christina shares her journey from aspiring writer and singer to becoming a pivotal figure in digital marketing, emphasizing her passion for crafting authentic, conversion-driven copy.

Throughout the episode, Christina dives into her approach to understanding audiences, the significance of email marketing, and the power of storytelling in copywriting. Her story is a testament to the transformative potential of following one's passion and the impact of mentorship in navigating the digital marketing landscape.

Key highlights include:

- Christina’s personal and professional background, highlighting her evolution in the digital marketing realm.

- The strategic importance of audience understanding and engagement in crafting effective copy.

- Insights into the world of email marketing and its role in building client relationships.

- Christina’s transition to launch copywriting and her continuous quest for growth and learning in the marketing industry.

For business owners, marketers, and aspiring entrepreneurs, this episode offers valuable lessons in pursuing passions, understanding market needs, and the importance of continuous learning in the ever-evolving digital landscape.

Get in contact with Christina:
Linkedin: https://www.linkedin.com/in/christina-m-montoya/
Website: https://www.christinamarieagency.com/

Don't forget to help us grow by subscribing and liking us on YouTube!

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In this enlightening episode of the Digital Revolution Podcast, host Eli Adams sits down with Stacie Proctor, the visionary founder and CEO of Gathered, a marketing agency that excels in co-branded sweepstakes and fosters growth for socially conscious brands.

Stacie shares her inspiring journey from overcoming personal and professional challenges to becoming a celebrated marketing strategist and community leader.

The conversation dives deep into the nuances of co-branded sweepstakes, exploring how this innovative marketing strategy can drive significant growth by bringing together brands with shared audiences.

Stacie’s insights into cross-pollination and collaborative growth shed light on the transformative power of partnership in the business world.

Episode highlights include:

- Stacie’s background and the evolution of her career from aspiring Broadway star to marketing maven.

- The inception and mission of Gathered, detailing how it supports brand growth and fosters community.

- An in-depth look at co-branded sweepstakes, illustrating how they function as a marketing accelerator.

- Stacie’s personal philosophy on work-life balance, community involvement, and creating a human-centered business.

Key takeaways:

- The strategic advantage of co-branded sweepstakes in audience growth and brand exposure.

- Insights into building a successful business that aligns with personal values and community welfare.

- Practical advice for entrepreneurs looking to innovate and scale in the digital marketing landscape.

This episode is a must-listen for business owners, marketers, and anyone interested in the intersection of entrepreneurship, marketing innovation, and social responsibility. Join us to discover how Stacie Proctor is not only changing the game in digital marketing but also making a meaningful impact on communities and industries alike.

Get in touch with Stacie:
LinkedIn: https://www.linkedin.com/in/stacie-proctor/
Website: https://www.gathrd.co/

Don't forget to help us grow by subscribing and liking us on YouTube!

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