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Isabelle Knight is a publicist to the stars, having worked with high-profile clients such as JK Rowling and the BBC. As the founder of Build Your Author Brand, Isabelle now helps authors develop their profile, grow their readership, and increase book sales. Her expertise spans traditional and digital marketing strategies, offering unique insights into the world of author branding and publicity.

In this episode:

• Understanding the concept of building an author brand
• The importance of identifying and connecting with your target audience
• Effective strategies for author publicity and PR
• Using newsletters and social media to engage with readers
• Collaborating with businesses and organizations for book promotions
• The difference between PR and paid advertising
• Case studies of successful author branding campaigns
• Tips for pitching yourself and your books to various platforms
• The value of consistency in building your author brand

Resources mentioned:

• Build Your Author Brand course
• Facebook groups for author networking
• Newsletter platforms for reader engagement
• Bookshop partnerships for book launches

Book recommendations:

• "Enough" by Dr. Catherine McAleese
• Books by Pauline Tate
• "The Big Leap" by Gay Hendrix

Connect with Isabelle Knight:

• Website: https://buildyourauthorbrand.co.uk
• Instagram: https://www.instagram.com/isabelle.knight.pr/
• LinkedIn: https://www.linkedin.com/in/isabelle-knight-pr/
• TikTok: https://www.tiktok.com/@isabelle_knight_pr

Connect with Teddy Smith:

• Website: https://publishingperformance.com/
• Facebook - https://www.facebook.com/publishingperformance/
• Pinterest - https://nz.pinterest.com/publishingperformance/
• Instagram - https://instagram.com/publishingperformanceinsta
• Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
• Linkedin - https://www.linkedin.com/company/publishing-performance/

Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

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Kevin J. Anderson is a New York Times bestselling author, best known for his work on the Dune series and Star Wars expanded universe. As co-author of the Dune prequels and sequels with Brian Herbert, Kevin has significantly expanded Frank Herbert's iconic science fiction universe. His contributions to Star Wars include 54 novels, comics, and young adult series, helping to shape the franchise's literary landscape. With over 24 million books in print, Kevin's prolific career spans both traditional and indie publishing, offering unique insights into the evolving world of authorship.

In this episode:

• Kevin's experience writing in the Dune and Star Wars universes
• The transition from traditional to indie publishing
• Using Kickstarter and Patreon to engage with fans and fund projects
• Insights into the film and TV adaptation process, including Dune
• The benefits of dictation for increasing writing productivity
• The value of networking and attending writing conferences
• Advice for new authors on building their platform and career

Resources mentioned:

• Wordfire Press (Kevin's publishing company)
• Kickstarter for Dan Shamble, Zombie PI series
• Patreon for exclusive content and fan interaction
• Western Colorado University's graduate program in publishing
• Superstars Writing Seminars
• Mac Whisper for AI transcription

Book recommendations:

• "Death Warmed Over" (first book in the Dan Shamble, Zombie PI series)
• "On Being a Dictator" (Kevin's book on dictation for authors)

Connect with Kevin J. Anderson:

• Website: https://wordfire.com/
• Patreon: KevinJAnderson
• Facebook: https://www.facebook.com/groups/75203293463/?fref=nf
• X (formerly Twitter): https://x.com/TheKJA
• Instagram: https://www.instagram.com/therealkja/

Connect with Teddy Smith:

• Website: https://publishingperformance.com/
• Facebook - https://www.facebook.com/publishingperformance/
• Pinterest - https://nz.pinterest.com/publishingperformance/
• Instagram - https://instagram.com/publishingperformanceinsta
• Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
• Linkedin - https://www.linkedin.com/company/publishing-performance/

Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/