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Isabelle Knight is a publicist to the stars, having worked with high-profile clients such as JK Rowling and the BBC. As the founder of Build Your Author Brand, Isabelle now helps authors develop their profile, grow their readership, and increase book sales. Her expertise spans traditional and digital marketing strategies, offering unique insights into the world of author branding and publicity.

In this episode:

• Understanding the concept of building an author brand
• The importance of identifying and connecting with your target audience
• Effective strategies for author publicity and PR
• Using newsletters and social media to engage with readers
• Collaborating with businesses and organizations for book promotions
• The difference between PR and paid advertising
• Case studies of successful author branding campaigns
• Tips for pitching yourself and your books to various platforms
• The value of consistency in building your author brand

Resources mentioned:

• Build Your Author Brand course
• Facebook groups for author networking
• Newsletter platforms for reader engagement
• Bookshop partnerships for book launches

Book recommendations:

• "Enough" by Dr. Catherine McAleese
• Books by Pauline Tate
• "The Big Leap" by Gay Hendrix

Connect with Isabelle Knight:

• Website: https://buildyourauthorbrand.co.uk
• Instagram: https://www.instagram.com/isabelle.knight.pr/
• LinkedIn: https://www.linkedin.com/in/isabelle-knight-pr/
• TikTok: https://www.tiktok.com/@isabelle_knight_pr

Connect with Teddy Smith:

• Website: https://publishingperformance.com/
• Facebook - https://www.facebook.com/publishingperformance/
• Pinterest - https://nz.pinterest.com/publishingperformance/
• Instagram - https://instagram.com/publishingperformanceinsta
• Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
• Linkedin - https://www.linkedin.com/company/publishing-performance/

Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

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Kevin J. Anderson is a New York Times bestselling author, best known for his work on the Dune series and Star Wars expanded universe. As co-author of the Dune prequels and sequels with Brian Herbert, Kevin has significantly expanded Frank Herbert's iconic science fiction universe. His contributions to Star Wars include 54 novels, comics, and young adult series, helping to shape the franchise's literary landscape. With over 24 million books in print, Kevin's prolific career spans both traditional and indie publishing, offering unique insights into the evolving world of authorship.

In this episode:

• Kevin's experience writing in the Dune and Star Wars universes
• The transition from traditional to indie publishing
• Using Kickstarter and Patreon to engage with fans and fund projects
• Insights into the film and TV adaptation process, including Dune
• The benefits of dictation for increasing writing productivity
• The value of networking and attending writing conferences
• Advice for new authors on building their platform and career

Resources mentioned:

• Wordfire Press (Kevin's publishing company)
• Kickstarter for Dan Shamble, Zombie PI series
• Patreon for exclusive content and fan interaction
• Western Colorado University's graduate program in publishing
• Superstars Writing Seminars
• Mac Whisper for AI transcription

Book recommendations:

• "Death Warmed Over" (first book in the Dan Shamble, Zombie PI series)
• "On Being a Dictator" (Kevin's book on dictation for authors)

Connect with Kevin J. Anderson:

• Website: https://wordfire.com/
• Patreon: KevinJAnderson
• Facebook: https://www.facebook.com/groups/75203293463/?fref=nf
• X (formerly Twitter): https://x.com/TheKJA
• Instagram: https://www.instagram.com/therealkja/

Connect with Teddy Smith:

• Website: https://publishingperformance.com/
• Facebook - https://www.facebook.com/publishingperformance/
• Pinterest - https://nz.pinterest.com/publishingperformance/
• Instagram - https://instagram.com/publishingperformanceinsta
• Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
• Linkedin - https://www.linkedin.com/company/publishing-performance/

Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

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Mike Hourigan is a representative from Written Word Media, a company known for its book promotion services including Free Booksy and Bargain Booksy. With extensive experience in book marketing, Mike offers valuable insights into effective promotion strategies for authors at various stages of their careers.

In this episode:

• The difference between launch promotions and price promotions
• The concept of promo stacking and its importance in book marketing
• How to use free book promotions effectively to gain reviews and readers
• Strategies for promoting both fiction and non-fiction books
• The importance of book covers and blurbs in marketing success

Resources mentioned:

• Email promotion services: Freebooksy, Bargain Booksy, Red Feather Romance
• Social media advertising: Reader Reach Ads
• Book promotion service: NewInBooks
• Cover design resource: Reedsy

Book recommendation:

• "Company of One" by Paul Jarvis

Connect with Mike Hourigan:

• Website: writtenwordmedia.com
• Email: hello@writtenwordmedia.com

Connect with Teddy Smith:

• Website: https://publishingperformance.com/
• Facebook - https://www.facebook.com/publishingperformance/
• Pinterest - https://nz.pinterest.com/publishingperformance/
• Instagram - https://instagram.com/publishingperformanceinsta
• Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
• Linkedin - https://www.linkedin.com/company/publishing-performance/

Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

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Stuart Grant is the founder of Digital Authors Toolkit, a digital agency specializing in author websites. With over a decade of experience in the publishing industry and having created more than 300 websites for authors, Stuart is a leading expert in helping writers establish their online presence. His approach combines technical expertise with a deep understanding of author needs and reader expectations.

In this episode:

• The importance of author websites and essential elements they should include
• Website design tips, including using book covers as inspiration
• SEO optimization and strategies for driving traffic to your site
• Email list building and effective use for author marketing
• Common mistakes authors make with their websites and how to avoid them

Resources mentioned:

• Website builder: Wix
• Print-on-demand services: Book Vault, Lulu
• Ebook delivery: Book Funnel

Book recommendations (add links)

• "Ted Talks" by Chris Anderson
• "Ultra Processed People" by Chris Van Tulliken
• JD Kirk's Hoon series

Connect with Stuart Grant:

• Website: digitalauthorstoolkit.com
• Social media: @StuartGrantUK

Connect with Teddy Smith:

• Website: https://publishingperformance.com/
• Facebook - https://www.facebook.com/publishingperformance/
• Pinterest - https://nz.pinterest.com/publishingperformance/
• Instagram - https://instagram.com/publishingperformanceinsta
• Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
• Linkedin - https://www.linkedin.com/company/publishing-performance/

Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Send us a text

Welcome to The Publishing Performance Show, the ultimate resource for self-publishers looking to take their careers to the next level. This weekly podcast dives deep into the world of self-publishing, offering invaluable insights, strategies, and real-world experiences from successful authors and industry experts.

Subscribe to the Publishing Performance Show on your preferred podcast platform to join Teddy Smith and his guests in exploring the world of self-publishing.