Whisker Report - Pet PR & Publicity - Pet Life Radio Original (PetLifeRadio.com)

By: Mary Tan & Alexane Ricard
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  • Summary

  • Join us each week as Whisker Media pet PR experts Mary Tan, Alexane Ricard and producer Mark Winter take a deep dive into getting publicity for animals. Targeted towards people in animal welfare, the pet product industry or the pet influencer world, each week we’ll talk to a special guest who can share best practices and some tips and tricks on how they get great PR.
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Episodes
  • Whisker Report - Episode 12 SuperZoo Secrets: Paws, Press, and PR Power!

    Whisker Report - Episode 12 SuperZoo Secrets: Paws, Press, and PR Power!
    Nov 15 2024
    Join hosts Mary Tan and Alexane Ricard on The Whisker Report, a lively podcast that helps pet industry professionals—from animal welfare advocates to pet product businesses—get the buzz they need. Mary brings her PR expertise, while Alex, an international cat crusader, adds her global perspective. Together, they recap their recent whirlwind at the SuperZoo trade show, where they guided journalists and influencers to their clients' booths, ensuring their pet products stood out among hundreds. With the help of producer Mark Winter of Pet Life Radio, they share insights on making the most of trade shows, celebrity endorsements (like Katherine Heigl's Badlands Ranch dog food), and why great products matter more than famous faces. Tune in weekly for tips, tricks, and tales from the pet PR world!

    EPISODE NOTES: SuperZoo Secrets: Paws, Press, and PR Power!
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    32 mins
  • Whisker Report - Episode 11 Marketing in 2024 with Ninety94

    Whisker Report - Episode 11 Marketing in 2024 with Ninety94
    Oct 30 2024
    Our guest today is Lauren Carter, who is the founding partner of Ninety94, a boutique marketing firm & content creation hub for startups and small to medium sized businesses. We had the pleasure of working and meeting her at this year’s pet product trade show in Las Vegas. SuperZoo. Whisker Media did PR for TEEF, a dental health product company for pets and Lauren serves as their marketing manager.

    EPISODE NOTES: Marketing in 2024 with Ninety94
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    45 mins
  • Whisker Report - Episode 10 PR Powerhouse Peter Shankman Loves Waffles!

    Whisker Report - Episode 10 PR Powerhouse Peter Shankman Loves Waffles!
    Oct 15 2024
    This week the Whisker Report is thrilled to talk to one of our idols, Peter Shankman! We like to call him the godfather of PR. The New York Times has called Peter Shankman “a rock star who knows everything about social media and then some.” A dog dad to a pup named Waffle, he's a six-time best-selling author, entrepreneur and corporate keynote speaker, all while being a serial entrepreneur with four startup launches and three exits under his belt. Shankman is the man behind several popular PR tools and is recognized worldwide for radical thinking. In this week's show, we ask him about advice for pet businesses and animal welfare nonprofits.

    EPISODE NOTES: PR Powerhouse Peter Shankman Loves Waffles!
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    30 mins

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