Episodes

  • Whisker Report - Episode 12 SuperZoo Secrets: Paws, Press, and PR Power!

    Whisker Report - Episode 12 SuperZoo Secrets: Paws, Press, and PR Power!
    Nov 15 2024
    Join hosts Mary Tan and Alexane Ricard on The Whisker Report, a lively podcast that helps pet industry professionals—from animal welfare advocates to pet product businesses—get the buzz they need. Mary brings her PR expertise, while Alex, an international cat crusader, adds her global perspective. Together, they recap their recent whirlwind at the SuperZoo trade show, where they guided journalists and influencers to their clients' booths, ensuring their pet products stood out among hundreds. With the help of producer Mark Winter of Pet Life Radio, they share insights on making the most of trade shows, celebrity endorsements (like Katherine Heigl's Badlands Ranch dog food), and why great products matter more than famous faces. Tune in weekly for tips, tricks, and tales from the pet PR world!

    EPISODE NOTES: SuperZoo Secrets: Paws, Press, and PR Power!
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    32 mins
  • Whisker Report - Episode 11 Marketing in 2024 with Ninety94

    Whisker Report - Episode 11 Marketing in 2024 with Ninety94
    Oct 30 2024
    Our guest today is Lauren Carter, who is the founding partner of Ninety94, a boutique marketing firm & content creation hub for startups and small to medium sized businesses. We had the pleasure of working and meeting her at this year’s pet product trade show in Las Vegas. SuperZoo. Whisker Media did PR for TEEF, a dental health product company for pets and Lauren serves as their marketing manager.

    EPISODE NOTES: Marketing in 2024 with Ninety94
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    45 mins
  • Whisker Report - Episode 10 PR Powerhouse Peter Shankman Loves Waffles!

    Whisker Report - Episode 10 PR Powerhouse Peter Shankman Loves Waffles!
    Oct 15 2024
    This week the Whisker Report is thrilled to talk to one of our idols, Peter Shankman! We like to call him the godfather of PR. The New York Times has called Peter Shankman “a rock star who knows everything about social media and then some.” A dog dad to a pup named Waffle, he's a six-time best-selling author, entrepreneur and corporate keynote speaker, all while being a serial entrepreneur with four startup launches and three exits under his belt. Shankman is the man behind several popular PR tools and is recognized worldwide for radical thinking. In this week's show, we ask him about advice for pet businesses and animal welfare nonprofits.

    EPISODE NOTES: PR Powerhouse Peter Shankman Loves Waffles!
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    30 mins
  • Whisker Report - Episode 9 Exploring the Amazon – Marketplace, That Is!

    Whisker Report - Episode 9 Exploring the Amazon – Marketplace, That Is!
    Oct 7 2024
    Amazon is so important now… everyone has at one point bought or sold something on Amazon. That’s why this week we’re thrilled to welcome Erin Gary of Accelerazon. She’s an amazing part of the Pet Industry Network… a group of marketing creatives dedicated to helping those in the pet industry. Join us on our expedition as we trek through the ins and outs of promoting your products on Amazon!

    EPISODE NOTES: Exploring the Amazon – Marketplace, That Is!
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    40 mins
  • Whisker Report - Episode 8 Press Releases – Who Do You Send Them To?

    Whisker Report - Episode 8 Press Releases – Who Do You Send Them To?
    Sep 25 2024
    Mary, Alex and Mark discuss who to send your press releases to in different media outlets… and how not to annoy the recipient! Mary, having been on both sides, as both press and public relations, shares insight into how to write a good story to attract attention from the media. Is it wise to send products to reporters? Tune in to find out!

    EPISODE NOTES: Press Releases – Who Do You Send Them To?
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    30 mins
  • Whisker Report - Episode 7 Are You Media or an Influencer? And What’s the Difference Between PR and Marketing?

    Whisker Report - Episode 7 Are You Media or an Influencer? And What’s the Difference Between PR and Marketing?
    Sep 14 2024
    Mary and Alex answer these questions and more! Whether you're a pet store owner, a vet, or a pet influencer, understanding PR and Marketing can make a big difference in how you promote your brand. Public Relations is all about managing the public image of a brand or individual. It’s about building and maintaining relationships with the public, media, and other stakeholders.

    Marketing is essentially the process of promoting and selling products or services. It involves research, advertising, sales, and everything in between. The goal of marketing is to drive sales and increase revenue. Learn how you can do both for your business in this fun episode!

    EPISODE NOTES: Are You Media or an Influencer? And What’s the Difference Between PR and Marketing?
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    30 mins
  • Whisker Report - Episode 6 Tricia Montgomery: Fighting Pet Cancer for Greater Awareness

    Whisker Report - Episode 6 Tricia Montgomery: Fighting Pet Cancer for Greater Awareness
    Aug 22 2024
    In this week's show, the Whisker Report dives into publicizing animal welfare nonprofits. Meet former animal welfare executive Tricia Montgomery, who recently started Moose's March, a national nonprofit looking to raise awareness of pet cancer. Montgomery started the nonprofit after the loss of her rescue dog Moose, who died of the disease just a few months after being diagnosed. Her grief turned to action, after she found a lack of support in dealing with her loss. Today, Moose's March is helping pet owners all over the country through education and the creation of a special community.

    EPISODE NOTES: Tricia Montgomery: Fighting Pet Cancer for Greater Awareness
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    30 mins
  • Whisker Report - Episode 5 How TV Stations Decide What News to Cover: Former TV News Executive Maria Reitan Speaks Out

    Whisker Report - Episode 5 How TV Stations Decide What News to Cover: Former TV News Executive Maria Reitan Speaks Out
    Aug 5 2024
    Maria Reitan is a top-notch public relations executive and the founder of the firm, Topsail Strategies. But before that she led television newsrooms in some of the country's largest markets. Find out how the pressure to win in the news ratings affects the story selection in broadcast journalism.

    EPISODE NOTES: How TV Stations Decide What News to Cover: Former TV News Executive Maria Reitan Speaks Out
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    34 mins