I’m pleased to be able to share Episode 2 of 'Two Ps on a Pod' with Giles Pegram CBE, where we had an incredible conversation with Sir Peter Wanless of NSPCC. We dug deep into the world of fundraising from the unique perspective of a CEO.

🎙️ This episode is a must-listen for anyone looking for insider tips on engaging your CEO with your fundraising mission. Did you know Sir Peter dedicates about 40% of his time to fundraising? He’s even sold some of his favorite shirts and abseiled down buildings for the cause!

Key topics include:

- Growth areas in Individual Giving (IG)
- Aligning fundraising strategy with overall charity strategy
- Avoiding the pitfalls of ‘shrinking to success’
- Advice for new fundraisers

Episode 3 is already recorded, where we’ll discuss how fundraisers learn and the dangers of misinformation in the sector. That will be released in about two weeks.

Until then, I hope you enjoy this hour with Sir Peter.

🔗 Watch the latest episode on Youtube. https://youtu.be/2ElHlVEabnM?si=Vzb1HfRlHfbPx8O_.

We’re publishing new episodes every two weeks. Share your thoughts and ideas for future shows here, on YouTube, or via email at hello@bluefroglondon.com or giles@gilespegram.com.

I've got something special for you today!

Over the past few years, I've recorded several Why Do People Give? podcasts with Giles Pegram CBE, which have always been well recieved. We've typically discussed specific issues affecting the sector, such as COVID-19 and the cost-of-living crisis, providing insights and recommendations for fundraisers.

However, we both had thoughts about bringing other voices to your attention, both within and outside the sector. So, we've created a new video podcast on YouTube – but you can also listen to the audio here.

It's called Two Ps on a Pod, with the first episode launching today. In this episode, we discuss some of the statistics and findings from my recent LinkedIn videos and share our plans for the coming months.

You'll learn more about the £5.5 billion wealth transfer in the UK that will transform fundraising over the next decade, the importance of responding to donors' needs, reasons why donors lapse, how giving attitudes change with age, and the necessity of integrating appeals over time instead of having everything look the same.

But it’s the next episodes that are particularly exciting as we’ve got some great guests lined up:

A CEO of a major UK charity discussing their views on the fundraising function and its integration into the charity's strategy.

A senior regulator offering insights on the future of fundraising and potential considerations for the next government.

A branding specialist talking about what charities get right and wrong about branding, and sharing stories about famous UK TV ad campaigns.

Donors sharing their giving experiences, ranging from those giving hundreds to millions each year, providing fascinating perspectives on decision making.

That's just the beginning! In the following months, we plan to speak with people from Supporter Services departments, a patron on two, a head of a significant foundation, a psychologist, market researchers, academics, and a journalist. We'll also have a few fundraisers coming on to share some background into some significant fundraising campaigns. You'll find out what worked and what didn't.

There will also be plenty of episodes where Giles and I discuss current sector happenings and topics that should be of interest. Hopefully everything we share will help you become a more informed fundraiser.

We are planning to publish new episodes every two weeks moving forward so if you'd like to share thoughts and ideas for future shows, please let us know in the comments!

Over the last month, I've shared a series of videos on LinkedIn looking at the reasons behind the fact that since 2005 we've seen individual giving income shrink – in real terms – by £5 billion.

I'm joined today by fundraising consultant, Giles Pegram where we dig into the reasons behind this decline and make a few suggestions about what we have to do as a sector if we want to turn things around.