Wisking it all

By: Angelo Esposito
  • Summary

  • Welcome to Wisking it all, where we interview hospitality professionals who put everything on the line to do what they do, and we try to understand how and why? Contrary to most businesses the hospitality business is mainly made up of people who are passionate about their trade. Not many people go into it for the money but go into it for the passion of delivering a unique customer experience.
    WISK.ai
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Episodes
  • S2E62 - Disney-Proven Tactics for Unmatched Customer Service
    Nov 19 2024
    About the Episode

    In this engaging conversation, Vance Morris shares his unique journey from a childhood paper route to a successful career in customer service and entrepreneurship. He discusses his time at Disney, the lessons learned, and how he applied those principles to build a thriving carpet cleaning business.

    Vance emphasizes the importance of customer experience, effective marketing strategies, and robust customer retention systems, providing valuable insights for business owners in various industries. In this conversation, Vance Morris elaborates the critical elements of customer service in the restaurant industry, furthered the importance of personal connections, staff training, and attention to detail. He shares insights from his experiences at Disney and his mission to improve service quality through his company, Deliver Service Now.

    The discussion covers practical strategies for restaurants to stand out in a competitive market and the significance of creating memorable customer experiences.

    Takeaways
    • Vance's journey illustrates the importance of customer service from a young age.
    • Disney's operational principles can be applied to any business.
    • Creating a unique customer experience is key to standing out.
    • Effective marketing should attract the right customers and repel the wrong ones.
    • Customer retention is significantly cheaper than acquiring new customers.
    • Using personal stories in marketing can create emotional connections.
    • Simplicity in systems ensures they are followed by all employees.
    • A robust loyalty program can enhance customer retention.
    • Direct mail remains a powerful tool for customer engagement.
    • Fun and personality in business can enhance customer relationships. Personal connections can significantly enhance customer loyalty.
    • Clean restrooms are a basic yet vital aspect of restaurant marketing.
    • Educating staff about the menu can improve customer interactions.
    • Attention to detail is crucial in the restaurant business.
    • Service quality is a key differentiator in the restaurant industry.
    • Training staff properly can prevent service issues.
    • Predictability in service builds customer trust and repeat business.
    • A mission to eradicate poor service can drive business success.
    • Utilizing resources like the right next thing finder can help prioritize improvements.
    • Creating memorable experiences is essential for customer retention.
    Timestamps

    00:00 Introduction. 03:17 Disney food industry career and roles overview. 08:04 Reluctantly considered carpet cleaning opportunity for marketing. 11:44 Unique phone greeting distinguishes Dave's Insurance. 14:20 Restaurants can boost business with loyalty programs. 16:28 I use my children in marketing campaigns. 19:04 Ritz GM embraces hands-on leadership, cleanliness approach. 23:31 Miscommunication about "Tequila Old Fashioned" button options. 27:51 Mission: Improve service quality with human element. 28:48 Consistent guests maintain steady restaurant income. 34:24 10 questions to find your next focus. 35:09 Mystery audits and Disney business boot camps. 38:41 Website offers courses on client retention strategies.

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    40 mins
  • S2E61 - Enhancing Food Safety with IoT Intelligence
    Nov 12 2024
    About the Episode

    In this conversation, Jake Simon, co-founder and CEO of Connected Fresh, discusses the company's mission to reduce food waste and improve operational efficiency in the food service industry through advanced sensor technology. He shares the origin story of Connected Fresh, highlighting the challenges faced by restaurants and grocery stores, particularly in managing temperature and equipment failures.

    The discussion delves into the predictive capabilities of their sensors, real-time monitoring, and various applications that can help businesses save money and reduce waste. Jake also emphasizes the importance of tailored solutions that address specific operational challenges rather than just providing more data.

    Jake Simon discusses the innovative sensor technology used in food safety and operational efficiency within the restaurant and grocery sectors. He explains how these sensors can monitor various aspects such as temperature, inventory levels, and even customer traffic, enhancing the overall management of food service businesses.

    The discussion also covers the streamlined setup process for businesses, emphasizing the ease of installation and the sustainability of the hardware used. Jake highlights the importance of ROI and customer engagement, encouraging businesses to explore the benefits of their technology. Finally, he shares resources for connecting with Connected Fresh and the value of feedback in improving their services.

    Takeaways
    • Connected Fresh focuses on reducing food waste in the food service industry.
    • The company originated from a need to address inefficiencies in food storage.
    • Real-time monitoring can prevent significant product loss.
    • Predictive maintenance allows businesses to address issues before they escalate.
    • Temperature monitoring is a critical component of food safety.
    • Connected Fresh uses LoRaWAN technology for long-range, low-power sensors.
    • The system can integrate with existing management platforms for seamless operation.
    • Automating cooldown logs can save time and reduce food waste.
    • Door sensors can help monitor energy consumption and operational efficiency.
    • Tailored solutions are more effective than generic data collection. Innovative sensor technology can enhance food safety and operational efficiency.
    • Sensors can monitor temperature, inventory levels, and customer traffic.
    • The setup process for businesses is streamlined and cost-effective.
    • Sustainability is a key focus in hardware solutions.
    • ROI is crucial; solutions should pay for themselves multiple times over.
    • Connected Fresh offers a flexible pricing model based on scalability.
    • Customer engagement is prioritized; feedback is welcomed.
    • The technology is designed to be user-friendly and easy to install.
    • Businesses can schedule calls to learn more about the technology.
    • Connected Fresh aims to provide valuable insights and support to clients.
    Timestamps

    00:00 Monitoring inefficiencies in food service using sensors. 06:07 Cooler failures cost $70,000 in grocery products. 09:25 Pre-configured, long-range, low-power sensors with LoRaWAN. 11:19 Core focus: hazard systems, not sensor platforms. 14:06 Automation simplifies corrective action integration process. 17:27 Start with solutions to specific challenges. 20:39 Door sensor detects and prevents unauthorized access. 25:31 Wine bottles exploded due to temperature changes. 28:57 Identifying challenges for tailored, ROI-driven solutions. 32:38 Refrigerated delivery vans with GPS and sensors. 35:56 Pricing determined by location or sensors used. 38:11 Schedule a call to learn and share feedback. 41:06 Excited to feature and shout you out.

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    43 mins
  • S2E60 - Becoming The Hospitality Leader You Aspire To Be
    Nov 4 2024
    About the Episode

    In this conversation, Christin Marvin shares her journey from a 20-year career in the hospitality industry to becoming a consultant and leadership coach. She discusses the challenges faced by independent restaurant owners, the importance of self-awareness, and the need for effective leadership development.

    Christin emphasizes the significance of creating sustainable business practices and shares success stories of her clients who have transformed their leadership styles. The conversation highlights the evolving landscape of the restaurant industry and the resources available for operators to thrive.

    In this conversation, Christin Marvin and Angelo Esposito discuss the challenges and strategies in the hospitality industry, focusing on leadership, setting boundaries, and the importance of community. Christin shares insights from her book, 'The Hospitality Leaders Roadmap,' and her podcast, 'No Hesitations,' emphasizing the need for mental fitness and positive intelligence in leadership.

    They explore current trends in the restaurant industry, the shift towards neighborhood dining, and the future of hospitality amidst changing consumer behaviors.

    Takeaways
    • Christin started in hospitality at 15 as a line cook.
    • She opened 13 different restaurants throughout her career.
    • Burnout led her to seek coaching and support.
    • Self-awareness is crucial for personal and professional growth.
    • Independent restaurant owners often lack leadership resources.
    • Effective communication is key to managing teams.
    • Setting boundaries is essential for work-life balance.
    • Leadership development can transform restaurant operations.
    • Success stories illustrate the impact of coaching.
    • Creating a sustainable business model is vital for success. Operators often feel they must be everything to everyone.
    • Setting boundaries is crucial for sustainability in leadership.
    • Identifying and developing talent within the team is essential.
    • Communication platforms can help maintain team connection.
    • The hospitality industry is evolving with new leadership paths.
    • Service quality is becoming more important than food quality.
    • Neighborhood restaurants are thriving post-COVID.
    • Financial caution is influencing dining habits.
    • Mental fitness is key to managing stress in leadership.
    • Building strong relationships is vital for business growth.
    Timestamps

    00:00 Hospitality: Passionate, stimulating, challenging entrepreneurial space. 03:21 Neglected self-investment, turned to alcohol, sought coaching. 07:42 WISK helps restaurateurs focus on their passion. 10:21 Businesses seeking sustainability, leadership training, systems development. 14:15 Influential coach for restaurant owners, leadership resources. 16:05 New leadership needs structure, training, and support. 21:18 Entrepreneurial growth: Efficiency over busyness, maturity realized. 22:09 Focus on impactful actions, explore the Hospitality Leaders Roadmap. 25:12 Hospitality careers evolving beyond limited roles. 29:25 Restaurants finally get deserved attention for growth. 32:44 Success requires comprehensive service, strong community focus. 35:35 Remote work's impact on downtown businesses uncertain. 40:54 Monthly expert webinars on diverse business topics. 41:53 Leverage resources to improve restaurant leadership skills.

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    43 mins

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