Showing titles in Business Communication

Run With Foxes is a blistering, must-listen collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions. Breaking open marketing triumphs and disasters with brutal honesty, as well as sharing exclusive first-hand interviews with some of the world’s most respected marketers, this is the ultimate insider’s guide to being a better marketer.

Writing Without Bullshit is the first comprehensive guide to writing for today's world: a noisy environment where everyone reads what you write on screens. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don't stand a chance.

The world of communication is changing, becoming less human, and it will not end well. We are responsible for turning this around. We can be the difference the world secretly craves. We can be the cure the world is yet to realize is indispensable. We can, and we must, defeat the rise of the Modern Zombie horde. Join me and explore the human strategies, techniques, and adventures that will enable you to rise up, wield your metaphorical machete, become a communication zombie slayer, and achieve incredible success at work, at home, and beyond.

Ever wish that you could have a "do over" after a conversation at work? Do you often find yourself regretting what you've said to a coworker - or kicking yourself for not saying something better, stronger, or more precise? If so, you're like most people, and in Comebacks at Work, management professor and consultant Kathleen Kelley Reardon, Ph.D., provides the tips and tools you need to know what to say - and how to say it better - next time.

Meeting strangers at a party, alone in the elevator with the CEO, declining a second date because the first was a disaster - social situations apply a lot of pressure to do and say the right thing. 50 Essential Etiquette Lessons shows you the best way to approach these common challenges with confidence and ease. Never mind putting your pinkies up when you drink tea - this guide is packed with modern examples of how to handle any sticky situation.

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention - and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.

Effective communication is a vital tool for any business owner. Your success is all about getting your point across. It can be the difference between landing a deal and losing out on a prospective opportunity. You should be able to clearly explain the firm's policies to customers and clients and also answer their questions about your products or services in a clear and understandable manner.

Every day, random encounters really can change lives, when you make them happen the right way and leverage the connection at the other end. Talk to Strangers explains how to stand out and tap the potential of others by taking notice of who is standing alongside you on the bank line, the latte pickup point, or the ticket counter at the airport.

Negotiation-whether brokering a deal, mediating a dispute, or writing up a contract-is both a necessary and challenging aspect of business life. This guide helps managers to sharpen their skills and become more effective deal makers in any situation.

Over the past five years, organizations adopted Slack, Zoom, and Microsoft Teams in droves. Think of COVID-19 as pouring gasoline on the fire. The pandemic didn't start a trend, as much as it accelerated an existing one. Unfortunately, far too many of us mistakenly view these applications as Email 2.0. As a result, we are missing out on extraordinary opportunities to create more collaborative work environments, increase organizational transparency, reduce manual work, make our work lives less stressful, simplify core business processes, and much more.

With artificial intelligence on the rise, the way we run our organisations will change - and drastically. But what exactly will that future look like? And who will take the leading role: Machines or people? In this compelling new audiobook, leading management guru David De Cremer identifies the key areas where algorithms will collide with human skills, and assesses the likely outcomes. The author presents fascinating insights into the challenges that an automated work environment poses for organisations of the future.

For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen? Nationally acclaimed marketing expert and host of The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out.

You may not realize it right now, but you do have a one-of-a-kind story to tell, one that makes you stand out from everyone else - a unique tale that makes you, your product, or your business unforgettable. In One Perfect Pitch, Marie Perruchet will help you discover it, hone it, and present it, so that you get buy-in from colleagues and potential investors.

Expanding upon his viral TEDx Talk, psychology professor and social scientist John V. Petrocelli's The Life-Changing Science of Detecting Bullshit reveals the critical thinking habits you can develop to recognize and combat pervasive false information and delusional thinking that has become a common feature of everyday life.

When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.

Competence is the most highly valued professional trait. But it’s not enough to be competent, you have to convey your competence. World-renowned negotiation and deception detection expert, business professor, and mentalist Jack Nasher offers effective, proven techniques to convince others that we are talented, trustworthy, and yes, even brilliant. With Nasher’s help you can showcase your expertise, receive the recognition you deserve, and achieve lasting success.

A unique and significant guide to selling more books through personal appearances and online interviews, brimming with information and resources as well as tips and ideas from nearly two dozen author-speaker professionals.The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books.

In an age where the pace and complexity of change is accelerating, it’s easy to lose sight of the fact we’re all just human beings, leading other human beings. Rob’s groundbreaking new book challenges the status quo, helping us realize that leadership is no longer about being the all-seeing, all-knowing heroic character that we’ve been told is the answer to all our prayers.

In this disquieting cyber thriller, Joseph Menn takes readers into the murky hacker underground, traveling the globe from San Francisco to Costa Rica and London to Russia. His guides are California surfer and computer whiz Barrett Lyon and a fearless British high-tech agent. Through these heroes, Menn shows the evolution of cyber-crime from small-time thieving to sophisticated, organized gangs, who began by attacking corporate websites but increasingly steal financial data from consumers.

Take charge of your career by eliminating communication barriers and taking charge of your business relationships. Make your work environment less tense and more productive by improving communication skills. Set relationship expectations, work with people how they like to work, and give positive feedback and constructive feedback.