Showing titles in Public Relations
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The Fundamentals of Public Relations
- What It Is and How to Do It Well
- By: Joseph Harasta
- Narrated by: Bob Dunsworth
- Length: 12 hrs and 17 mins
- Unabridged
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The Fundamentals of Public Relations: What It Is and How to Do It Well gives listeners a complete understanding of the essentials of the discipline and teaches them how to apply and practice them successfully. While many standard textbooks concentrate on explaining what public relations is, The Fundamentals of Public Relations also emphasizes how to conduct public relations and initiate successful public relations tactics.
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The Fundamentals of Public Relations
- What It Is and How to Do It Well
- Narrated by: Bob Dunsworth
- Length: 12 hrs and 17 mins
- Release date: 21-09-16
- Language: English
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Regular price: £18.99 or 1 Credit
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The Growth Marketer's Playbook
- A Strategic Guide to Growing a Business in Today's Digital World
- By: Jim Huffman
- Narrated by: Jim Huffman
- Length: 3 hrs and 52 mins
- Unabridged
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Imagine you had the exact playbook used by today’s top start-ups to grow a business online. That’s what Jim Huffman is giving you with The Growth Marketer’s Playbook. In this refreshingly honest how-to guide for digital marketing, VC advisor and start-up founder Jim Huffman serves up the exact growth-marketing strategies he uses to help companies achieve explosive growth. You’ll get access to the playbook Jim uses to advise on growth at General Assembly, Techstars, Sephora, Oreo, Hot Wheels, FedEx, and more.
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The Growth Marketer's Playbook
- A Strategic Guide to Growing a Business in Today's Digital World
- Narrated by: Jim Huffman
- Length: 3 hrs and 52 mins
- Release date: 02-11-18
- Language: English
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Media Secrets
- A Media Training Crash Course: Get More Publicity, Look & Feel Your Best AND Convert Interviews Into Web Traffic & Sales. Strategies for TV, Print, Radio & Internet Media
- By: Jess Todtfeld
- Narrated by: Jess Todtfeld
- Length: 4 hrs and 38 mins
- Unabridged
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The most up to date media training book on the market. The idea of Media is more than just TV, Print, and Radio. Media now includes social media interviews, Skype, Periscope, Facebook Live, Blog interviews. It means Leveraging Traditional and Internet Media. All are important.
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Media Secrets
- A Media Training Crash Course: Get More Publicity, Look & Feel Your Best AND Convert Interviews Into Web Traffic & Sales. Strategies for TV, Print, Radio & Internet Media
- Narrated by: Jess Todtfeld
- Length: 4 hrs and 38 mins
- Release date: 26-01-24
- Language: English
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A Practical Guide to Starting Your Own PR Firm
- No Nonsense, Simple Ways to Get Started Today!
- By: Liselle DeGrave APR, Rachel Dickman MBA APR
- Narrated by: Liselle DeGrave, Rachel Dickman
- Length: 3 hrs and 30 mins
- Unabridged
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This book is a no-nonsense approach to launching your PR firm today. It’s a roadmap and a treasure trove of industry secrets–bound together for the bold spirit ready to carve out their niche in the dynamic world of public relations.
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A Practical Guide to Starting Your Own PR Firm
- No Nonsense, Simple Ways to Get Started Today!
- Narrated by: Liselle DeGrave, Rachel Dickman
- Length: 3 hrs and 30 mins
- Release date: 14-02-24
- Language: English
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Public Speaking for Kids, Entrepreneurs and Business Managers
- How to Develop Self-Confidence, Overcome Your Public Speaking Fear, Influence Your Audience and Improve your Persuasion Skills
- By: John Hill
- Narrated by: Jack Powell
- Length: 6 hrs and 7 mins
- Unabridged
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Looking for strategies to learn public speaking and overcoming public fear? Public speaking is one of the important skills now a days to flourish in a society. It is not only necessary for the salesmen who are dealing all the time with public or for a lawyer, but its role is very crucial in every individual’s life.
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Public Speaking for Kids, Entrepreneurs and Business Managers
- How to Develop Self-Confidence, Overcome Your Public Speaking Fear, Influence Your Audience and Improve your Persuasion Skills
- Narrated by: Jack Powell
- Length: 6 hrs and 7 mins
- Release date: 16-12-19
- Language: English
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The 8 Pillars of Social Media Marketing in 2019
- Learn How to Transform Your Online Marketing Strategy For Maximum Growth with Minimum Investment. Facebook, Twitter, LinkedIn, Youtube, Instagram +More
- By: Matthew Bartnik
- Narrated by: Michael Watkins
- Length: 3 hrs
- Unabridged
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Don’t make the mistake so many other companies make where they just plaster the same material, the same message on every social media platform without thought or finesse. This book will teach you how to master each platform and custom tailor your marketing approach to each platform while still keeping a consistent streamlined branding message.
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This is a great resource for marketing
- By Ryan on 23-03-20
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The 8 Pillars of Social Media Marketing in 2019
- Learn How to Transform Your Online Marketing Strategy For Maximum Growth with Minimum Investment. Facebook, Twitter, LinkedIn, Youtube, Instagram +More
- Narrated by: Michael Watkins
- Length: 3 hrs
- Release date: 11-07-18
- Language: English
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Strategic Advertising Management (6th Edition)
- By: Richard Rosenbaum-Elliott, Larry Percy
- Narrated by: Daniel Henning
- Length: 22 hrs and 52 mins
- Unabridged
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Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.
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Strategic Advertising Management (6th Edition)
- Narrated by: Daniel Henning
- Length: 22 hrs and 52 mins
- Release date: 31-12-21
- Language: English
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Your Book, Your Brand
- The Step-By-Step Guide to Launching Your Book and Boosting Your Sales
- By: Dana Kaye
- Narrated by: Dana Kaye
- Length: 5 hrs and 10 mins
- Unabridged
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Kaye walks writers through all of their options, taking the anxiety out of the pitching process and teaching them how to be their own best promoters. Sharp, intuitive, and user-friendly, Dana Kaye’s guide is a must-have for all authors with bestselling aspirations.
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Your Book, Your Brand
- The Step-By-Step Guide to Launching Your Book and Boosting Your Sales
- Narrated by: Dana Kaye
- Length: 5 hrs and 10 mins
- Release date: 24-03-22
- Language: English
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Real Time Marketing and PR
- How to Earn Attention in Today's Hyper-Fast World
- By: David Meerman Scott
- Narrated by: David Meerman Scott
- Length: 8 hrs and 13 mins
- Unabridged
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Wake up, it’s revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance.“Real time” means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience....
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Real Time Marketing and PR
- How to Earn Attention in Today's Hyper-Fast World
- Narrated by: David Meerman Scott
- Length: 8 hrs and 13 mins
- Release date: 23-11-10
- Language: English
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Glass Jaw
- A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal
- By: Eric Dezenhall
- Narrated by: Kevin Stillwell
- Length: 8 hrs and 56 mins
- Unabridged
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In an age when scandal can destroy a company's brand or anyone's reputation in an instant - Glass Jaw is an Art of War guide to modern crisis management. In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw", and so it is these days with targets of controversy. Glass Jaw is a manifesto for these times, written by crisis management veteran Eric Dezenhall, who has spent three decades dealing with some of the most intense controversies, both known and...handled with discretion.
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Glass Jaw
- A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal
- Narrated by: Kevin Stillwell
- Length: 8 hrs and 56 mins
- Release date: 07-10-14
- Language: English
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The Apology Impulse
- How the Business World Ruined Sorry and Why We Can't Stop Saying It
- By: Cary Cooper, Sean O'Meara
- Narrated by: Richard Mitchley
- Length: 8 hrs and 46 mins
- Unabridged
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Saying sorry is in crisis. On one hand, there are anxious PR aficionados and social media teams dishing out apologies with alarming frequency. On the other hand, there are people and organizations who have done truly terrible things issuing much-delayed statements of mild regret. We have become addicted to apologies but immune from saying sorry. The Apology Impulse is the perfect playbook for anyone - from social media executive to online influencers and CEOs - who apologize way too much or say sorry far too infrequently!
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The Apology Impulse
- How the Business World Ruined Sorry and Why We Can't Stop Saying It
- Narrated by: Richard Mitchley
- Length: 8 hrs and 46 mins
- Release date: 07-11-19
- Language: English
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Content Marketing for PR
- How to Build Brand Visibility, Influence and Trust in Today’s Social Age
- By: Trevor Young
- Narrated by: Trevor Young
- Length: 8 hrs and 56 mins
- Unabridged
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We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business - because you haven’t given them a reason to. Bottom line: Standing out, getting noticed and resonating is a growing challenge for businesses and organizations, large and small.
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Content Marketing for PR
- How to Build Brand Visibility, Influence and Trust in Today’s Social Age
- Narrated by: Trevor Young
- Length: 8 hrs and 56 mins
- Release date: 20-08-20
- Language: English
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Trust Signals
- Brand Building in a Post-Truth World
- By: Scott Baradell
- Narrated by: Jay Aaseng
- Length: 6 hrs and 10 mins
- Unabridged
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What is a trust signal? Let’s say you’re interested in a book you aren’t familiar with—this book, for example. Before you buy it, you wonder, “Can I trust this author?” Can you trust that their book will be worth your money and your time? The author, in turn, tries to prove their trustworthiness in a number of ways.
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Trust Signals
- Brand Building in a Post-Truth World
- Narrated by: Jay Aaseng
- Length: 6 hrs and 10 mins
- Release date: 28-11-22
- Language: English
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Reputation Rules
- Strategies for Building Your Company’s Most Valuable Asset
- By: Daniel Diermeier
- Narrated by: Todd Barsness
- Length: 10 hrs and 5 mins
- Unabridged
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Reputation Rules is a landmark work bringing to light Dr. Diermeier's groundbreaking insights in this critical area. He offers the frameworks, strategies, and processes for changing your company's focus as quickly as the world is changing around you.
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Reputation Rules
- Strategies for Building Your Company’s Most Valuable Asset
- Narrated by: Todd Barsness
- Length: 10 hrs and 5 mins
- Release date: 21-03-22
- Language: English
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Fast PR
- Give Yourself a Huge Media Boost
- By: Paul Blanchard
- Narrated by: Paul Blanchard
- Length: 4 hrs and 8 mins
- Unabridged
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It doesn't matter if you're an entrepreneur, CEO, politician, campaigner, or a combination of all these things. If you're planning to listen to this book, then I'm going to call you a "media wannabe". You want results. You want PR. You want to be in the newspapers, magazines, online, basically everywhere - and fast. But PR agencies suck. They trade on fear. They tell you that you can't do it yourself. That it's too complicated. But that's all bollocks - and it's precisely why you only get to see the PR agency's MD once, right at the start.
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What a great book!
- By Paul Blanchard on 24-11-23
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Fast PR
- Give Yourself a Huge Media Boost
- Narrated by: Paul Blanchard
- Length: 4 hrs and 8 mins
- Release date: 07-11-19
- Language: English
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Sell More With Sales Letters
- How to Write Targeted Sales Letters and Convince Your Customers - Incl. Checklist
- By: Carsten Meinders
- Narrated by: Casey Wayman
- Length: 1 hr and 37 mins
- Unabridged
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The fundamental goal of any company is to increase the value of the business for shareholders. Whether you want to get a great response to a newspaper or magazine ad, a direct sales letter or a website, you need to be clear about the following basic fact: "What is it that makes your business stand out?" An important and frequently used marketing communication tool is the sales letter. It can build your customer base and increase your sales.
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Sell More With Sales Letters
- How to Write Targeted Sales Letters and Convince Your Customers - Incl. Checklist
- Narrated by: Casey Wayman
- Length: 1 hr and 37 mins
- Release date: 28-06-24
- Language: English
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An Honest Day's Work
- True Tales of a Life in PR
- By: Chris Atkins
- Narrated by: Chris Atkins
- Length: 3 hrs and 34 mins
- Unabridged
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An Honest Day's Work chronicles the career of Chris Atkins, who had a ringside seat to the frequently perilous and often hilarious public relations milestones of the past three decades. As a senior executive at some of the largest and most respected public relations agencies and companies in the world, Atkins handled almost every type of crisis imaginable, from plane crashes to corporate scandals to a memorial service for the world's wealthiest black entrepreneur.
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A life review
- By Dawn eaton on 22-07-22
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An Honest Day's Work
- True Tales of a Life in PR
- Narrated by: Chris Atkins
- Length: 3 hrs and 34 mins
- Release date: 23-12-14
- Language: English
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Digital Body Language
- How to Build Trust and Win in the Online World. Learn How to Influence People and Create New Relationships with Digital Body Language.
- By: T. Frank H.A.
- Narrated by: George K. Bennet
- Length: 3 hrs and 28 mins
- Unabridged
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Having trouble connecting with people? It’s time to change that using expert tips from Digital Body Language - build trust and win over the online world by influencing people and creating new relationships! While it’s not always straightforward to decipher other people’s digital body language, improving your own can be as easy as counting from one to three, especially when you have Digital Body Language in your arsenal!
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Digital Body Language
- How to Build Trust and Win in the Online World. Learn How to Influence People and Create New Relationships with Digital Body Language.
- Narrated by: George K. Bennet
- Length: 3 hrs and 28 mins
- Release date: 24-08-21
- Language: English
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Wikipedia for Business 2024
- The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed
- By: Josh Greene
- Narrated by: Helpful Matthew
- Length: 1 hr and 32 mins
- Unabridged
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Wikipedia for Business 2024 is written for marketing, communications, and PR professionals. It is a “how to” manual for all things Wikipedia: how to understand how Wikipedia affects online reputations, SEO, and brand authority; how to view your role in relation to Wikipedia; how to interact with Wikipedia editors; and how to edit or request edits to articles.
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Wikipedia for Business 2024
- The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed
- Narrated by: Helpful Matthew
- Length: 1 hr and 32 mins
- Release date: 13-05-24
- Language: English
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This I Know
- Marketing Lessons from Under the Influence
- By: Terry O'Reilly
- Narrated by: Terry O'Reilly
- Length: 9 hrs and 10 mins
- Unabridged
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Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they - and anyone with something to sell - ever wanted to know.
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This I Know
- Marketing Lessons from Under the Influence
- Narrated by: Terry O'Reilly
- Length: 9 hrs and 10 mins
- Release date: 27-02-18
- Language: English
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