Showing results by author "Matt Lerner" in All Categories

Great startups don't waste time on small stuff. If you study the early days of any great startup, you’ll see that 90% of their growth came from 10% of the stuff they tried. But most needed years of experimentation to find their growth levers. This book aims to shortcut that process. Generic tactics like paid ads, SEO and referral programs will only get you so far. Growth levers are things like the professional photographs that made tens of thousands of customers trust AirBnb when they otherwise wouldn’t—a crucial move that unlocked explosive growth.

Fantastic stories have swirled around the automobile since the first car appeared over 100 years ago. History’s Greatest Automotive Mysteries, Myths, and Rumors Revealed compiles a juicy selection covering subjects from racing to automakers, crime to pop culture, and historical to modern day. Did you know that after James Dean’s death behind the wheel of his Porsche 550 Spyder, parts of the car were sold off, and said parts then cursed their new owners? Or did they?