Showing results by author "Paul Feldwick" in All Categories
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The Anatomy of Humbug
- How to Think Differently About Advertising
- By: Paul Feldwick
- Narrated by: Paul Feldwick
- Length: 5 hrs
- Unabridged
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Overall5 out of 5 stars 9
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Performance5 out of 5 stars 8
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Story5 out of 5 stars 8
How does advertising work? Does it have to attract conscious attention in order to transmit a unique selling proposition? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous or maybe, something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses, and all are dangerous, if they are taken too literally as the truth.
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5 out of 5 stars
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essential Marketing and Advertising resource
- By Chris Jones on 14-01-22
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The Anatomy of Humbug
- How to Think Differently About Advertising
- Narrated by: Paul Feldwick
- Length: 5 hrs
- Release date: 18-12-19
- Language: English
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Regular price: £14.99 or 1 Credit
Sale price: £14.99 or 1 Credit
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Why Does the Pedlar Sing?
- What Creativity Really Means in Advertising
- By: Paul Feldwick
- Narrated by: Paul Feldwick
- Length: 8 hrs and 28 mins
- Unabridged
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Overall4.5 out of 5 stars 11
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Performance4.5 out of 5 stars 9
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Story5 out of 5 stars 9
Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multimillion dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological reasons why apparent frivolity creates serious business benefits.
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5 out of 5 stars
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Essential
- By Amazon Customer on 12-01-22
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Why Does the Pedlar Sing?
- What Creativity Really Means in Advertising
- Narrated by: Paul Feldwick
- Length: 8 hrs and 28 mins
- Release date: 05-03-21
- Language: English
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Regular price: £14.99 or 1 Credit
Sale price: £14.99 or 1 Credit
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