Showing results by narrator "Martina Lauchengco" in All Categories
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Loved
- How to Rethink Marketing for Tech Products
- By: Martina Lauchengco
- Narrated by: Martina Lauchengco
- Length: 6 hrs and 56 mins
- Unabridged
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Overall4 out of 5 stars 23
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Performance4.5 out of 5 stars 23
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Story4 out of 5 stars 23
The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.
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1 out of 5 stars
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Missing accompanying PDF!
- By Amazon Customer on 08-09-22
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Loved
- How to Rethink Marketing for Tech Products
- Narrated by: Martina Lauchengco
- Length: 6 hrs and 56 mins
- Release date: 12-04-22
- Language: English
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Regular price: £12.99 or 1 Credit
Sale price: £12.99 or 1 Credit
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