Showing results by narrator "Paul Boucher" in All Categories

Appel: A Canadian in the French Foreign Legion is the first-hand account of the author’s six years as a professional soldier during the 1990s, and his experience in the Legion's elite Groupe des Commandos Parachutistes (GCP). Joel Struthers recounts the dangers and demands of military life, from the rigours of recruitment and operational training in the rugged mountains of France, to face-to-face combat in the grasslands of some of Africa’s most troubled nations. 

The oil and gas industry is at a crossroads. Recent low prices, rapidly growing alternative fuels like renewables, the permanent swing from peak oil to super abundance, shifting consumer preferences, and global pressures to decarbonize suggest a challenged industry for the foreseeable future. Digital advances offer ways to lower costs of production, improve productivity, reduce carbon emissions, and regain public confidence. A wait-and-see attitude to digital innovation has failed many industries already....

Apply user experience best practices to effortlessly transform the other 95 percent of your website visitors into better customers and champion referrers. The book is based on accepted psychology around buyer behavior and backed by more than a decade of deployment in the field.