Fitness Industry

These drugs are about to change our world, for better and for worse. Everybody needs to understand how they work – scientifically, emotionally and culturally. Magic Pill is an essential guide to the revolution that has already begun – and which one leading expert argues could be as transformative as the invention of the smartphone.

Mainstream health science has let you down. Weight loss is not the key to health, diet and exercise are not effective weight-loss strategies, and fatness is not a death sentence. Body Respect debunks common myths about weight, including the misconceptions that BMI can accurately measure health, that fatness necessarily leads to disease, and that dieting will improve health. The authors also help make sense of how poverty and oppression - such as racism, homophobia, and classism - affect life opportunity, self-worth, and even influence metabolism. 

Nutrition scientist and gastronome Dr. P. K. Newby provides a sweeping overview of the many interrelationships between humans, land, and food. Newby examines topics including key nutrition concepts behind good eating; the technology, biology, and psychology of food choices; how diet affects our health and environment; and evidence-based tips for creating lasting behavior change. At the same time, Newby debunks popular myths and food folklore, challenging listeners to "learn, unlearn, and relearn" the fundamentals of nutrition at the heart of a health-giving diet.

Sixty percent of individuals over the age of 20 - or 58 million people in the US - are overweight. As the obesity epidemic continues to grow, many Americans are researching the benefits and complications of weight-loss surgeries. Weight Loss Surgery for Dummies, 2nd Edition is the most up-to-date and authoritative guide to understanding the impact of surgical weight-loss before, during, and after surgery.

Every month seems to bring a trendy new diet or a new fad to try in order to lose weight - but these diets clearly aren’t making us any happier or healthier. As obesity rates and associated disease and impairments continue to rise, it’s time for a different approach. How Not to Diet is a treasure trove of buried data and cutting-edge dietary research that Dr Michael Greger has translated into accessible, actionable advice with exciting tools and tricks that will help you to safely lose weight and eliminate unwanted body fat - for good.

From the author of What to Eat and Shopped, a revelatory investigation into what really goes into the food we eat. Even with 25 years' experience as a journalist and investigator of the food chain, Joanna Blythman still felt she had unanswered questions about the food we consume every day. How natural is the process for making a "natural" flavouring? What exactly is modified starch, and why is it an ingredient in so many foods? What is done to pitta bread to make it stay fresh for six months?

One in ten American adults tried intermittent fasting last year, and they may be on to something. The latest research shows that fasting repairs cellular damage, improves the outcomes for chemotherapy patients, and helps with keeping a healthy weight, leading to a resurgence in recent years. Journalist Steve Hendricks’s The Oldest Cure in the World tells the history of fasting—from the ancient world (Jesus treated an epileptic with fasting) to its rediscovery centuries later.

In Fitness Is F*cked, author and retired fitness professional Chas Gonnello blows the whistle on the fitness industry. Fitness, which includes the wellness, nutrition, health, performance, and supplement industries, is rife with quacks selling snake-oil “solutions” that prioritize their bottom line, not your well-being. This cutting book reveals the fitness industry’s deficiencies and how to avoid them.

The dieting industry makes it seem like losing weight is some sort of rocket science. And so it's understandable that when someone seems to stay slender, it must obviously be because they're just naturally that way. By accident, even. We assume some special innate characteristics mean they get to run circles around the laws of physics, eat junk food, and end up with flat abs. The truth, though? Nobody is naturally thin.

Maintenance Phase has descriptive copy which is not yet available from the Publisher.

Develop an action plan and learn to overcome the fear of diabetes to manage it successfully. Take steps to strike a balance among your food, physical activities, and medications and cultivate determination to tale charge of your life.

What’s your max squat? How much ya bench? What’s your best deadlift? Can you press your body weight? Today, pushing quantifiable expressions of strength, like your maxes, is becoming increasingly ubiquitous. However, though strength may be specific, real strength is much more than a powerlifting total - it’s about resilience, capability, and adaptability. It’s survival of the fittest after all, not the strongest.

Study while on the go! Listen anytime, anywhere! Audio allows us to learn and absorb information during our busy schedules. Listen during downtime or passive activities (while driving, working around the house, at the office, or at the gym). CPT audio prep covers everything on the exam and references the latest NASM essentials of personal fitness training (sixth edition) presented in an easy-to-understand, chapter-by-chapter format.

There's so much confusion about what to eat. Are you jumping from diet to diet and nothing seems to work? Are you sick of seeing contradictory health advice from experts? Just like the tobacco industry lied to us about the dangers of cigarettes, the same untruths, cover-ups, and deceptive practices are occurring in the food industry. Vani Hari, a.k.a. The Food Babe, blows the lid off the lies we've been fed about the food we eat - lies about its nutrient value, effects on our health, label information, and even the very science we base our food choices on.

Most fitness professionals love helping people change their lives, but many struggle to gain new clients, and build a profitable business. They end up drained instead of energized, worried instead of free, tied down instead of creating their own schedule! Following these six simple steps of I Hate Selling for the Fitness Professional, will empower you to build your business, and keep it growing, all while maintaining your love of serving your clients and members. This audiobook will free you from the ups and downs of the fitness world, and help you reach more people than ever before.

A powerful critique of the failures in our healthcare system and an inquiry into the sinister strains of wellness culture that prey on people’s vulnerabilities through schemes, scams, and diets. Jacqueline Alnes was a Division One runner during her freshman year of college, but her season was cut short by a series of inexplicable neurological symptoms.

The follow-up book to the hugely best-selling Nourishing Traditions, which has sold over 500,000 copies, this time focusing on the immense health benefits of bone broth by the founder of the popular Weston A Price Foundation.

Anthony Warner, author of The Angry Chef, is back, and he wants answers. In The Truth About Fat he scrutinises the explanations of academics, doctors, researchers and journalists. He lays out the best evidence available, rails against quack theories preying on the desperate and considers whether we are blaming our bodies for other people’s ignorance and cruelty. What remains is the unvarnished truth about one of the great preoccupations of our age.

In typical Caulfield manner, it isn't enough to simply interview experts and read the current studies (which he does). He tries celebrity-recommended beauty routines and diets. After attending a modeling competition, he enrolls in an assessment/audition for a modelling agency in Hollywood. In his quest to understand the relationship between celebrity and culture and our individual health choices, he follows celebrity Twitter feeds, scans gossip blogs, and forces himself to read every issue - cover to cover - of People magazine, for an entire year.

In this book, Dr. Vuong offers pertinent psychological and self-improvement tips that are necessary for success after weight loss surgery, which is a rarely covered topic. Drawing on his professional experience working with obesity patients and his own personal journey for enlightenment, he has provided a concise yet profound manual for losing weight and gaining enlightenment.