Ocean Business

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their path-breaking "blue ocean strategy", a model for creating uncontested markets that unlock new demand and new opportunities for growth. This audiobook brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review. This collection is the ideal start, or refresher, for creating more blue oceans.

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space.

The iconic Sydney to Hobart Race, a 723-mile deepwater challenge - often called the “Everest” of offshore ocean racing - is considered one of the toughest in the world. Unpredictable weather and seas make each race demanding, but in 1998, an unexpected “weather bomb” hit the fleet, creating 80-foot waves and 100-mile-per-hour winds. Many bigger, better-equipped boats tried to maneuver around the storm, but the crew of the AFR Midnight Rambler chose to head directly into its path.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of Ps used by marketers - pricing, promotion, publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable.

Much like the ocean, each of us has inner depths: an entire world beneath the surface of everyday living pulsing with beauty and mystery. These depths reveal the very things that we spend our lives searching for: love, support, belonging, meaning, joy, and freedom. Through the contemplative practice of diamond inquiry, you can begin exploring your inner world just like a diver discovering a reef. 

Blue Ocean Strategy is the 2015 update to the classic business strategy text of the same name originally published in 2005. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base.

In 2005, a little book called Blue Ocean Strategy grew into a global best seller. With over four million copies sold and industry recognition as “one of the most iconic and impactful strategy books ever written”, Blue Ocean Strategy changed the way many people thought about business. We tip our hats to the title, and the framing of the idea, because it is a legendary example of languaging. More than 15 years later, you will still hear people in business meetings referencing “blue oceans” and “red oceans”. But...there are a few problems.

The Ocean of Now is the limitless place and time that is the present moment. David Ellzey's accessible writing style in this extraordinary book will inspire you to see how living from this moment can help you successfully navigate the everyday challenges of your life. You will learn why you are fully equipped, right now, to know success, love, and a profound sense of your unlimited nature.

Ne cherchez pas votre succès, créez-le ! Dans leur best-seller international, W. Chan Kim et Renée Mauborgne, les penseurs en matière de gestion de renommée mondiale bouleversent votre vision de la concurrence dans le monde des affaires. Ils affirment que la concurrence acharnée ne crée qu'un océan rouge sanglant où les rivaux se battent pour le revenu diminué. La seule issue de cette situation pour atteindre le succès, c'est de créer l'océan bleu, le marché complètement neuf.

Sin dagli albori dell'era industriale, le imprese hanno ingaggiato una battaglia senza quartiere per accaparrarsi un vantaggio nel sanguinante oceano rosso della competizione, colmo di rivali che lottano per un potenziale di profitti sempre più ridotto. Ma quali prospettive di crescita potrebbero avere se, invece, operassero senza alcuna concorrenza, in uno spazio di mercato incontestato, dalle possibilità illimitate come quelle di un oceano blu?

Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is an actionable guide to creating massive differentiation in your business.

In this groundbreaking work, René Schröder uncovers the hidden reefs and currents that organizations often overlook on their journey to agility. With over two decades of experience in agile transformation, he draws a map of the most common mistakes and shows you how to avoid them. This book is not a theoretical guide - it's a practical, real-life guide that walks you through the real challenges and opportunities of agility.

Companies and the leaders within them struggle to achieve results. With the advances in technology, companies are either running successfully into this new world or failing to keep up. Is your company beached? Stranded on the sands of past success? Slow and steady no longer wins the race. Beached Whale will equip you to evaluate if your company has become beached. Do you have a coordinated enterprise company, or do you have a company mired down in bureaucracy? You could be a beached-whale company. There is only one way to find out.

Échappez à l'hyper-concurrence avec le bestseller #1 du New York Times et du Wall Street Journal - "Cap sur l'Océan Bleu : au-delà de la concurrence". Cette suite du bestseller mondial "Stratégie Océan Bleu" révèle comment survivre et prospérer dans cette ère de concurrence économique impitoyable. "Cap sur l'Océan Bleu" vous montrera comment éviter les luttes fatigantes pour quelques misérables gains au milieu de la concurrence acharnée de l'océan rouge et pour vous concentrer à atteindre les marchés vierges et la croissance exponentielle des océans bleus.

The seminal book Blue Ocean Strategy has sold over four million copies globally and is in print in forty-six languages. But much of W. Chan Kim and Renee Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place.

This book is about Tina’s journey; about never losing sight of the bigger picture. It is about a self-taught passage to ‘code-switch’ between the way the world sees her as an Aboriginal woman, and the way she wants to be seen, and what her place is in this world. This account is also about her fight through the adversity of poverty, domestic violence, alcohol abuse, and racism, to a successful career in the Australian Defence Force.

Imagine que está a navegar em alto mar, que o horizonte é vasto e incerto, que as ondas são imprevisíveis? bem-vindo ao oceano da agilidade. Neste mundo, a agilidade é mais do que um conceito: é a arte de sobreviver e prosperar.

Imagínese que navega en alta mar, el horizonte es vasto e incierto, las olas imprevisibles... bienvenido al océano de la agilidad. En este mundo, la agilidad es más que un concepto: es el arte de sobrevivir y prosperar. "Perdidos en el océano de la agilidad", de René Schröder, es su herramienta de navegación por las procelosas aguas del mundo empresarial moderno.