Vegan Business

A lean startup guide with out-of-the-box ideas on how to open a vegan restaurant from a restaurant owner’s perspective with no previous restaurant experience to owning and managing a successful vegan restaurant in South Florida. You’ll learn key mistakes to avoid that will help you stay away from many headaches, what I learned while going through a full renovation process, how to open the restaurant and drive traffic before you even open, and advice on how to operate the restaurant so you can grow it successfully.

Fat Gay Vegan is exactly what he says in the name - he's fat, he's gay and he's vegan. But for a word that's grown so popular, what does being vegan actually mean? The vegan community has grown hugely in the last decade but is surrounded by questions of ethics, of community, of celebrity food fads and spurious health claims. For the last seven years, Fat Gay Vegan has been a voice that cuts through the fuss and the fads and calling bullshit wherever he finds it.

Billions of dollars are being invested into the vegan and plant-based industries, but who’s going to come out on top? Marketing touches almost every aspect of business: messaging, distribution, customer service, sales, and public perception. How do you know what marketing strategies or tactics work? What media or social media outlets are important, and when? And how much should you budget?