AUTHOR
Anthony Kennada
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Category Creation
- How to Build a Brand That Customers, Employees, and Investors Will Love
- By: Anthony Kennada, Brian Halligan - foreword
- Narrated by: James Fouhey
- Length: 7 hrs and 2 mins
- Unabridged
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Category Creation is the first and only audiobook on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing and, more importantly, how it can be planned and orchestrated....
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A good reference point for category creation
- By Michael J Birdsall on 27-11-20
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Category Creation
- How to Build a Brand That Customers, Employees, and Investors Will Love
- Narrated by: James Fouhey
- Length: 7 hrs and 2 mins
- Release date: 26-11-19
- Language: English
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Regular price: £12.99 or 1 Credit
Sale price: £12.99 or 1 Credit
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