How to Build a Brand That Customers, Employees, and Investors Will Love
Anthony Kennada, Brian Halligan - foreword
Length: 7 hrs and 2 mins
4 out of 5 stars
5 out of 5 stars
3.5 out of 5 stars
Category Creation is the first and only audiobook on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing and, more importantly, how it can be planned and orchestrated....