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Inclusive: The New Exclusive
- How the Food Service Industry Can Stop Leaving Money on the Table. Earn More, Risk Less!
- Narrated by: Heather Landex
- Length: 4 hrs and 23 mins
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Summary
Lessons from this book can help food businesses to improve and enhance the customer experience, earn more on current customers, attract and retain new customers, leverage free and organic marketing, and improve communication and safety standards by following the principle of inclusivity.
Heather demonstrates there is money in caring for and including dietary minorities. Her experience and passion for food safety, veganism, and allergy management come together in an easily digestible, inspiring format for all to understand. She unites customer concerns with considerations for the business challenges surrounding brand protection and liability.
The aim of this book is to encourage restaurants to be safer and more inclusive, not to criticize or judge. Heather has interviewed over 50 industry experts, gathering a variety of viewpoints to address common challenges and misconceptions within the food service industry about serving so-called “atypical eaters”.