Listen free for 30 days

Listen with a free trial

One credit a month, good for any title to download and keep.
Unlimited listening to the Plus Catalogue - thousands of select Audible Originals, podcasts and audiobooks.
Exclusive member-only deals.
No commitment - cancel anytime.
Buy Now for £13.19

Buy Now for £13.19

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Summary

Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you - and millions like you - to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising?

Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses...and how you can use them to rapidly increase your sales, no matter what you sell.

In this audiobook, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including:

  • How to push your prospects' hot buttons in every ad, sales letter, or email - it's not hard to do once you know the secret
  • Why developing your "USP" can leave your competition in the dust - it's the quickest way to instantly begin out-marketing your competitors
  • Why you don't need a degree in business to create great ads - but there is one thing you must know or your ads will likely fail miserably
  • How to develop a powerful ad-agency mind-set - what the pros know about consumer buying behavior and how you can use it to your advantage
  • How to save $600 for every $1,000 you spend on ads - this idea alone is worth infinitely more than the price of this book...and you can start using it immediately
  • The amazing five-second, no-fail headline test - chances are your ads, emails, websites, and other promotional materials fail this test every time
  • How to install persuasive images in people's brains - learn how to direct how people think about your products and services
  • Why people really buy your product or service - sorry, but it's not what you think
  • How to write headlines that get read and get response - tons of examples you can "steal" for your own ads
  • Long vs. short copy: Which is really best for response? Don't believe the lies!
  • How to use the devilishly effective pyramid principal - lure readers into your ads by understanding human eyeball behavior
  • How to turn ordinary words into copy that motivates, influences, persuades
  • How to cause people to mentally demonstrate your products...before they buy
  • How emotional words melt sales resistance like a red-hot knife through butter
  • And much more

©2009 Drew Eric Whitman (P)2017 Vibrance Press

What listeners say about Ca$hvertising

Average customer ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    72
  • 4 Stars
    15
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    59
  • 4 Stars
    9
  • 3 Stars
    3
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    57
  • 4 Stars
    13
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

excellent tips

I read this book years ago but I much prefer the audio version because it's so easy to listen to and filled with enthusiasm. it's an excellent book, full of tips and good advice.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars

Beautiful

Loved it... Enjoyed reading the book... I can recommend it to anyone I know

But....

Can you increase the speaker's volume, it's not loud

  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

jam packed with information

this book is taking me literally months to get through because of the density of the information that covers. this could probably benefit from being 22 even three books the information is so valuable. that's perhaps the only let down overall but the book is absolutely incredible and it reads much more like a handbook that should be taught in every sales training and marketing training course out there

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

love it

good vibes
good copy
good shit all the way
must read if you wanna be a copywriting pro
if you don't, go away.

  • Overall
    5 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    4 out of 5 stars

Evidence based tips for advertising

This book is jam packed with evidence based material about advertising. I’m going to have to listen to it at least one more time. The style can be a little irritating, but put up with that, the real content is worth it.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

amazing insights and research

great strategies with research and examples to back up everything.
will listen again over the years

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Ahmad
  • Ahmad
  • 24-07-17

Be Careful with This Book. Extremely Powerful.

Holy shit.

This book literally covers everything. From psychology to copy, to color to font and more.

As a copywriter & marketing consultant -- this book is the equivalent of 10 or so other books -- all put together in one -- and will be on my desk for regular reading and re-reading.

I'm also grateful they chose such a great narrator. One of the best.

Listen to it. Then listen to it again. Then read it. Then read it again. Repeat. You'll make a lot of money if you follow what it says.

20 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Ian S.
  • Ian S.
  • 17-12-17

Excellent info, audiobook isn't optimal form

I purchased the physical book first, and as I didn't have enough time to read it, I backed up with the audio book. Excellent information and specific tactics, very approachable, I've sent copies to my teammates.

Thanks Drew!

8 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Ken
  • Ken
  • 12-12-17

This book is one of the Greatest ever written!

The audiobook is very easy to listen and the best part is that it has tons of practical examples of actions that you can implement in your ad copy immediately.I found this audiobook so interesting that I was able to finish it within a day and an hour the next day.This book is a must-have and it one worth investing in.So please go and grab it-I highly recommend it.I also want to thank Drew, the author for sharing these valuable information with us, God bless you.

5 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Bill Reinicke
  • Bill Reinicke
  • 01-12-17

powerful book on advertising

this book really breaks it down and is packed with powerful information to take your advertising to the next level.

3 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Daniel Z
  • Daniel Z
  • 28-06-20

Everything I've learned in the last 5 yrs in one b

Everything I've learned about advertising in the last 5 years in one book.

If you're doing your own advertising, don't pass this one up.

I ended up buying the physical book too. Yeah, that useful.

Narrator is great! The last couple books I've gotten, the narrator has been great. Johnny reads the book like he wrote it.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Kevin Mck
  • Kevin Mck
  • 20-06-20

worth it for me

I found it to be very useful. I will listen to this one few more times. to let all the information set in. You only retain a fraction of what is being said. So for like any good book. You will need to listen again to pick up what you lost.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Audible
  • Audible
  • 16-04-20

Great content... Needs a new reader

Content is great, guy who reads it tho sounds like he’s trying to sell every sentence of the book in a movie trailer style voice and rhythm

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for BCGO
  • BCGO
  • 30-04-18

Excellent book on advertising

I will most certainly dive back into this book. It's probably best to have both an audible version plus a hard copy or ebook so that you can take notes on all of the great content. Must read for business owners, marketers, prospectors etc.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Efrain
  • Efrain
  • 09-04-18

Best book to read on the subject!

This books is a compilation of everything you must know to become a champ at copywriting. Read it and learn its secrets.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Marcus Cass
  • Marcus Cass
  • 20-12-17

Simply put: The BEST book there is on advertising

Simply the best book there is on advertising, copy, and marketing psychology explained in a simple, easy to understand, easy to implement manner. The only book I've purchased both on audible and paper back because it is really that good. You need to have this book as a reference when trying to sell anything. It definitely is worth more than the cash paid for it.

1 person found this helpful